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The Retail Rundown: Ample Chicken Supply Keeps Retailers on the Promotional Offensive
There is plenty of chicken available in 2026—and retailers are making sure shoppers notice.
The latest USDA retail feature data shows the national chicken feature rate reached 84.1%, up about five points from a year earlier. At the same time, the activity index was 74,145, essentially unchanged from last year. In other words, chicken is occupying a significant amount of promotional space even though overall ad activity is not dramatically higher.
That tracks with the broader supply picture, with ample production leaving processors with more pounds to...
The Retail Rundown: Retailers Pivot to Back-to-School and Football Season
August marks one of grocers' busiest seasonal transitions as retailers work to capture the final weeks of summer while preparing for back-to-school routines, Labor Day cookouts, and the start of football season.
Store circulars are increasingly shifting from vacation essentials to lunchbox staples, breakfast foods, and snacks. Retailers are also capitalizing on the broader protein trend by highlighting products that deliver both nutrition and convenience, with deli meats and ready-to-eat offerings prominently featured.
USDA retail feature activity indicates this emphasis on fresh proteins, with ground beef serving as a key traffic driver...
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