NRF Expects Holiday Sales to Surpass $1 Trillion for the First Time in 2025

The National Retail Federation today released its annual holiday forecast, predicting retail sales in November and December will grow between 3.7% and 4.2% over 2024. That translates to total spending between $1.01 trillion and $1.02 trillion. By comparison, last year’s holiday sales rose 4.3% over 2023 to reach $976.1 billion.

“American consumers may be cautious in sentiment, yet remain fundamentally strong and continue to drive U.S. economic activity,” NRF President and CEO Matthew Shay said. “We remain bullish about the holiday shopping season and expect that consumers will continue...

Father’s Day Spending to Reach Record $24 Billion

Father’s Day spending is expected to reach a record $24 billion this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from last year’s $22.4 billion and exceeds the previous record of $22.9 billion in 2023.

“Americans are embracing meaningful traditions and holidays, and this Father’s Day, spending on gifts and other holiday items is expected to reach record levels,” NRF Vice President of Industry and Consumer Insights Katherine...

NRF Says Holiday Season Was a Notable Success as ‘Consumers Came Out to Spend’

Data released today by the U.S. Census Bureau shows that core retail sales during the 2024 holiday season grew an unexpectedly high 4% over 2023 to a record $994.1 billion, coming in ahead of the National Retail Federation’s forecast, NRF said. Sales for the full year grew 3.6% over 2023 to a record $5.28 trillion.

“Consumers came out to spend this holiday season and clearly underscored the solid growth in the US economy,” NRF Chief Economist Jack Kleinhenz said. “The spending...

Import Cargo Rising as Higher Tariffs and Potential Port Strike Approach

With a strike possible again next month at East Coast and Gulf Coast container ports and President-elect Donald Trump planning to increase tariffs, the nation’s major container ports are expected to see a continued surge in imports through next spring, according to the Global Port Tracker report released today by the National Retail Federation and Hackett Associates.

“Either a strike or new tariffs would be a blow to the economy and retailers are doing what they can to avoid the impact of...

197 Million Consumers Shop Over Thanksgiving Holiday Weekend

The five-day holiday weekend from Thanksgiving through Cyber Monday saw an estimated 197 million shoppers, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is the second highest number in the survey’s history after last year’s record of 200.4 million, and surpassed NRF’s initial expectations of 183.4 million shoppers.

“Thanksgiving weekend retains its prominence among holiday spending events and continues to play a significant role in the holiday season for both consumers and retailers,” NRF President and CEO...