The Impact Virtual School Will Have on Daytime Meals  

With the pandemic still uncontrolled, “back to school” is a lot more complex for parents these days. On top of the usual routine, many parents are now faced with figuring out childcare, financial burdens, and how to balance this with a full-time job. With kids at home, meal preparation will continue to be among their many demands, and parents will need help with finding convenient options.

The coronavirus pandemic also has many still working from home. Daytime meals and snacks that were often purchased at restaurants and convenience stores during the workday have now moved into the home. Going out to get food is now viewed as less convenient and too expensive since the refrigerator is so close. However, restaurants can be...

Technomic Analyzes Wendy's Breakfast Performance 

In a recent analysis, Technomic used its Ignite Consumer tool to look at how Wendy's breakfast performed amid several challenges. Wendy's has had a long experience with testing breakfast menu items, dating back to the 1980s. From adding and removing breakfast items at different locations and trying out omelets on the menu, this daypart has represented an ongoing battle for the quick service chain.

In March 2020, Wendy's launched a new campaign focused on breakfast and started to spread the word with a Twitter war. The breakfast battle started with a tweet calling out McDonald's, who did not respond. Wendy's then followed up...

New Study Finds Many Americans Going Plant-Based for Breakfast 

Over half of Americans are eating fewer animal products since the COVID-19 pandemic began and nearly six in 10 find themselves transitioning to a more flexitarian, or semi-vegetarian diet, citing health as their top reason for making the change, according to a new survey conducted by market research firm OnePoll. The poll of 2,000 adults was commissioned by Eat Just, Inc., a company that applies cutting-edge science and technology to create sustainable foods, ahead of Better Breakfast Month, observed annually in September.

Nearly 60% of respondents in the national general population survey said they “strongly agree” or “somewhat agree” when asked whether their eating habits were increasingly shifting to plant-based, with 39% of participants 18-25 years old and 23% of participants 26-41 years old stating that...

Jimmy Dean to Launch New Breakfast Products this Fall 

Jimmy Dean, is bringing two new products to tables, counter tops and desks to enjoy this fall. Jimmy Dean Casserole Bites and Jimmy Dean Delights Breakfast Wraps will join the brand’s product portfolio, delivering new warm and satisfying breakfast options, no matter the morning routine.

“Breakfast plays a comforting role in people’s lives and daily routines, especially as many of us continue to navigate...

Wawa Launches New Plant-Based Protein Breakfast Options

Wawa announced the addition of a new plant-based Sizzli Breakfast Sandwich made with Beyond Breakfast Sausage from Beyond Meat. The new Sizzli sandwich featuring Beyond Breakfast Sausage is now available in all 650 stores in its Mid-Atlantic Operating area of PA, NJ, DE, MD, VA and Washington, D.C., and will be available in all 220 stores in Florida starting on Monday, August 10.

Made with simple, plant-based ingredients, like peas and brown rice, without GMOs, soy, gluten or artificially produced ingredients, Beyond Breakfast Sausage is available as part of a Sizzli breakfast sandwich served with egg and cheese on a bagel. Beyond Breakfast Sausage is also available to...

McDonald's to Celebrate National Egg McMuffin Day, As Breakfast Wars Heat Up

With Wendy's launching a nationwide breakfast menu on Monday, McDonald's is heading into the breakfast battle by declaring Monday, March 2, National Egg McMuffin Day. McDonald's is inviting guests to celebrate by getting a free Egg McMuffin from 6-10:30 AM. To redeem the offer, customers need to download the McDonald's mobile app. “While we’re giving the Egg McMuffin its moment, we’re really honoring our breakfast fans who have woken up with McDonald’s breakfast for nearly 50 years. And we just thought, ‘hey, why not declare March 2 as National Egg McMuffin Day?’,” said David Tovar, Vice President of U.S. Communications. McDonald's also released 5 crave-worthy reasons why consumers will want to start their day with an Egg McMuffin.

The declaration of National Egg McMuffin Day could potentially disrupt Wendy's launch of their new breakfast menu, also being released on March 2nd. Wendy's breakfast menu brings a fresh twist to familiar flavors and pays homage to Wendy's fan favorites. The menu features items like...

Breakfast Remains a Deeply Rooted Institution in the U.S. and Its Future is Bright

Breakfast means breaking a fast and whether consumed at 6 a.m. or 11 a.m., it’s always been an important meal in the U.S. Last year Americans consumed nearly 102 billion breakfasts, with another 50 billion morning snack occasions rounding out the average morning, reports The NPD Group. And, the future of breakfast looks rosy too with forecast growth of breakfast foods that meet consumers’ primary needs of function, convenience, and enjoyment, according to NPD’s recently released Future of Morning study, which illustrates how morning foods are changing today and into the future.

“While breakfast as an institution is deeply rooted, the what, how, and why surrounding our food and beverage choices and...

Technomic: Brands Must Differentiate to Stay Ahead as Competition for Breakfast Heats Up

As more players fight for share, breakfast wars are intensifying. Technomic’s 2019 Breakfast Consumer Trend Report takes a look at what brands can do to stay ahead of competition, such as adapting to off-premise trends by way of enhancing ordering amenities, updating menus with bold flavor innovation and adding healthier options. Convenience should also be a big focus, including for weekend occasions.

“Moving forward, brands must differentiate themselves from competitors to drive customer loyalty,” explains Anne Mills, senior manager of consumer insights at Technomic. “Adapting off-premise capabilities and creating innovative menus to meet consumers’ increasing needs for...

Whataburger Reveals New Breakfast Burger

Whataburger’s brand-new Breakfast Burger is officially here. The burger features a 100% beef patty, Whataburger’s one-of-a-kind Creamy Pepper Sauce, two slices of savory bacon, a freshly-cracked egg, three crispy hash browns, and American cheese, all conveniently sandwiched in a 4” bun. The Creamy Pepper Sauce is also available as a dipping sauce.

“Anytime we talk about the Breakfast Burger, people get really, really excited,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “This is a hearty creation, and some of our customers said they would drive out of their way to get this. We’re excited to be able to offer...