Whole Foods Market Forecasts Top 10 Food Trends for 2021

Whole Foods Market global buyers and experts unveiled their top 10 anticipated food trends for 2021 in the retailer’s sixth annual trends predictions. Hard kombucha, upcycled foods, leveled-up breakfasts and jerky made from produce are among the food influences expected to take off in the next year.

Each year, a Trends Council of more than 50 Whole Foods Market team members, including local foragers, regional and global buyers and culinary experts, compile trend predictions based on decades of experience and expertise in product sourcing, studying consumer preferences and being on the frontlines with...

Meatless Farm Launches New Plant-Based Breakfast Product in Canada

Meatless Farm announced it has partnered with Canada’s leading foodservice distributors, to bring a new meat-free product to Canada.

In addition to the existing product line of meat-free burgers, the company has introduced new plant-based breakfast sausage patties for the Canadian market. Both the burger and the breakfast sausage patty are available in a 36-pack case and will be introduced across the country through our Fresh Pro Sales broker team as foodservice distributors look to expand their product offerings.

Meatless Farm’s internal team of chefs and food scientists developed recipes that provide the market with high quality taste and texture in plant-based meat alternatives. The new recipe – a next-generation soy-free, completely pea-based mix – more closely resembles...

Beyond Meat Introduces New Breakfast Sausage Links at Grocery Stores Nationwide 

Beyond Meat announced the addition of Beyond Breakfast Sausage Links to its line of innovative plant-based meat offerings.

The brand’s fourth new retail product of 2020 following the launch of Beyond Breakfast Sausage Patties, Cookout Classic and most recently, Beyond Meatballs, Beyond Breakfast Sausage Links will roll into grocery stores nationwide, including at select Kroger, Albertsons, Sprouts, Harris Teeter, Wegmans, Whole Foods Market and more throughout October. Sold in the meat case with...

The Impact Virtual School Will Have on Daytime Meals  

With the pandemic still uncontrolled, “back to school” is a lot more complex for parents these days. On top of the usual routine, many parents are now faced with figuring out childcare, financial burdens, and how to balance this with a full-time job. With kids at home, meal preparation will continue to be among their many demands, and parents will need help with finding convenient options.

The coronavirus pandemic also has many still working from home. Daytime meals and snacks that were often purchased at restaurants and convenience stores during the workday have now moved into the home. Going out to get food is now viewed as less convenient and too expensive since the refrigerator is so close. However, restaurants can be...

Technomic Analyzes Wendy's Breakfast Performance 

In a recent analysis, Technomic used its Ignite Consumer tool to look at how Wendy's breakfast performed amid several challenges. Wendy's has had a long experience with testing breakfast menu items, dating back to the 1980s. From adding and removing breakfast items at different locations and trying out omelets on the menu, this daypart has represented an ongoing battle for the quick service chain.

In March 2020, Wendy's launched a new campaign focused on breakfast and started to spread the word with a Twitter war. The breakfast battle started with a tweet calling out McDonald's, who did not respond. Wendy's then followed up...

New Study Finds Many Americans Going Plant-Based for Breakfast 

Over half of Americans are eating fewer animal products since the COVID-19 pandemic began and nearly six in 10 find themselves transitioning to a more flexitarian, or semi-vegetarian diet, citing health as their top reason for making the change, according to a new survey conducted by market research firm OnePoll. The poll of 2,000 adults was commissioned by Eat Just, Inc., a company that applies cutting-edge science and technology to create sustainable foods, ahead of Better Breakfast Month, observed annually in September.

Nearly 60% of respondents in the national general population survey said they “strongly agree” or “somewhat agree” when asked whether their eating habits were increasingly shifting to plant-based, with 39% of participants 18-25 years old and 23% of participants 26-41 years old stating that...

Jimmy Dean to Launch New Breakfast Products this Fall 

Jimmy Dean, is bringing two new products to tables, counter tops and desks to enjoy this fall. Jimmy Dean Casserole Bites and Jimmy Dean Delights Breakfast Wraps will join the brand’s product portfolio, delivering new warm and satisfying breakfast options, no matter the morning routine.

“Breakfast plays a comforting role in people’s lives and daily routines, especially as many of us continue to navigate...

Wawa Launches New Plant-Based Protein Breakfast Options

Wawa announced the addition of a new plant-based Sizzli Breakfast Sandwich made with Beyond Breakfast Sausage from Beyond Meat. The new Sizzli sandwich featuring Beyond Breakfast Sausage is now available in all 650 stores in its Mid-Atlantic Operating area of PA, NJ, DE, MD, VA and Washington, D.C., and will be available in all 220 stores in Florida starting on Monday, August 10.

Made with simple, plant-based ingredients, like peas and brown rice, without GMOs, soy, gluten or artificially produced ingredients, Beyond Breakfast Sausage is available as part of a Sizzli breakfast sandwich served with egg and cheese on a bagel. Beyond Breakfast Sausage is also available to...

McDonald's to Celebrate National Egg McMuffin Day, As Breakfast Wars Heat Up

With Wendy's launching a nationwide breakfast menu on Monday, McDonald's is heading into the breakfast battle by declaring Monday, March 2, National Egg McMuffin Day. McDonald's is inviting guests to celebrate by getting a free Egg McMuffin from 6-10:30 AM. To redeem the offer, customers need to download the McDonald's mobile app. “While we’re giving the Egg McMuffin its moment, we’re really honoring our breakfast fans who have woken up with McDonald’s breakfast for nearly 50 years. And we just thought, ‘hey, why not declare March 2 as National Egg McMuffin Day?’,” said David Tovar, Vice President of U.S. Communications. McDonald's also released 5 crave-worthy reasons why consumers will want to start their day with an Egg McMuffin.

The declaration of National Egg McMuffin Day could potentially disrupt Wendy's launch of their new breakfast menu, also being released on March 2nd. Wendy's breakfast menu brings a fresh twist to familiar flavors and pays homage to Wendy's fan favorites. The menu features items like...

Breakfast Remains a Deeply Rooted Institution in the U.S. and Its Future is Bright

Breakfast means breaking a fast and whether consumed at 6 a.m. or 11 a.m., it’s always been an important meal in the U.S. Last year Americans consumed nearly 102 billion breakfasts, with another 50 billion morning snack occasions rounding out the average morning, reports The NPD Group. And, the future of breakfast looks rosy too with forecast growth of breakfast foods that meet consumers’ primary needs of function, convenience, and enjoyment, according to NPD’s recently released Future of Morning study, which illustrates how morning foods are changing today and into the future.

“While breakfast as an institution is deeply rooted, the what, how, and why surrounding our food and beverage choices and...