McDonald's® USA Serves Up Popular Fan Hacks for the Egg McMuffin® to Enjoy with One-Day-Only Offer

There is nothing tastier than a freshly cracked egg on a toasted English Muffin, topped with real butter, delicious Canadian bacon and melty cheese…or is there?

It's no secret McDonald's fans love to hack their favorite menu items to make their meals a little – extra – and that's especially true for the OG breakfast sandwich, the Egg McMuffin. From adding a McChicken patty and syrup for a DIY take on chicken & waffles, to swapping the English...

Wendy's Gives Thanks to Community Heroes This Holiday Season with FREE Breakfast for a Year!

WHAT: Wendy's® is celebrating Charleston's hometown heroes who keep the community going throughout the year. Local area Wendy's restaurants are giving back to those who give to us by giving away "free breakfast for a year" to 400 Charleston heroes and a month-long Buck Biscuit deal for the rest of the community. Here's the scoop:

- Thank You Community Heroes Breakfast Giveaway*: Local Wendy's restaurants are giving away "FREE Breakfast for a Year" to community heroes in the Charleston area as part of...

Wendy's Salutes Veterans and Active Military with FREE Breakfast*

WHAT:
In honor of Veterans Day, Wendy's® is thanking those who have served or are currently serving in the U.S. Military with a FREE breakfast combo offer* with valid military ID or a Veterans Advantage card.

Whether you're a fan of the Maple Bacon Chicken Croissant, Honey Butter Chicken Biscuit or crowd favorite Breakfast Baconator® combo, the offer is a small gesture of gratitude for the men and women who work tirelessly to protect our country.

WHERE & WHEN:
Those who have served or are currently serving are invited to...

Wendy's Invites Fans to Wake Up to a Better Breakfast for Just $1* Through November

WHAT:
Not only is it the first day of November but it's also 11:11, which means your favorite redhead is here to grant everyone the tastiest wish – its beloved breakfast Sausage or Bacon, Egg & Cheese Biscuit for a buck. Yes, you read that right – only one dollar for a limited time!

We're talking Wendy's® fluffy, Southern-style biscuit made with real buttermilk, topped with fresh-cracked egg, oven-baked Applewood Smoked bacon or savory sausage made with crushed red...

IHOP® Celebrates the Most Wonderful Time of the Year With New Festive Limited-time Menu

Today, IHOP® launches its limited-time holiday menu to spark joy and help guests relieve holiday stress with delicious food. The new menu includes a variety of savory and sweet options for every palette, featuring popular flavors and quality ingredients from the season – such as fresh cranberries and all-natural roasted turkey – to satisfy every craving.

The menu offerings feature new takes on classic IHOP pancakes and milkshakes; newly introduced options like Hand-Crafted Melts; a Kids Breakfast Combo; and a Family Feast...

Taco Bell® Is Giving Fans A "Wake Up Call" With Free Burritos On October 21

Skip the snooze button because breakfast is officially back at nearly all Taco Bell restaurants nationwide. To ensure that no one is sleeping on its breakfast menu, Taco Bell is giving consumers a craveable reason to celebrate in the form of a free Toasted Breakfast Burrito at Taco Bell restaurants nationwide on October 21 from 7-11 AM (local time), while supplies last*.

Taco Bell is using their late-night influence to encourage fans to get some sleep so they can wake rested and...

Einstein Bros. Bagels Brings Queso To The Breakfast Table With New Bacon & Queso Egg Sandwich

If you need an excuse to eat delicious, ooey-gooey, spicy-melty cheese in the morning, this is it. Einstein Bros.® Bagels continues to innovate the most important meal of the day with queso for breakfast! The Bacon & Queso Egg Sandwich will be available starting Sept. 16, ahead of National Queso Day on Sept. 20.

The Bacon & Queso Egg Sandwich features Einstein Bros. Bagels signature queso, updating a classic queso recipe to include double-whipped Jalapeno Salsa Shmear and spicy green chiles...

Sweet Earth Foods Debuts New Plant-Based Breakfast Bowls and Reformulated Deli Slices Nationwide

Plant-based foods innovator Sweet Earth Foods is announcing the nationwide launch of their new heat-and-eat Breakfast Bowls and reformulated, ready-to-eat Deli Slices. As consumers return to on-the-go busy lifestyles, these prepared meal and plant-based protein offerings provide quick plant-based solutions.

The three new Sweet Earth Breakfast Bowls meet this demand and are inspired by classic regional scrambles, all while offering between 17 - 20 grams of plant protein and three to five grams of fiber in every bowl. New flavors found in the frozen meals section include...

U.S. Restaurant Industry Recovery Will Depend on Strength of Key Dayparts

The U.S. restaurant industry has shown remarkable resiliency, having lost as much as 35% of visits at the beginning of the pandemic, but still has a ways to go to get back to pre-pandemic levels, reports The NPD Group. Total restaurant visits were down -6 percent in May 2021 compared to May 2019 but were up +23% from a year ago, recovering from a -23% decline in May 2020. The key to the industry’s recovery will be the strength of each daypart. Each daypart — morning meal, lunch, dinner, and P.M. Snack — will recover differently depending on the new rhythms of home, school, and work-life, according to NPD’s continual tracking of the U.S. foodservice industry.

Visits, online or physical, at morning meal, which includes the breakfast and A.M. Snack periods, were down -5% in May 2021 compared to May 2020, and for a pre-pandemic view, down...

Just Crack an Egg Introduces Omelet Rounds 

Just Crack an Egg is introducing Omelet Rounds: a protein-packed, baked breakfast option that can be ready in under a minute.

“We love eggs at Just Crack an Egg – is there a more perfect food? Omelets are wonderfully delicious but also tricky to make,” says Maureen O’Neill, Brand Manager for Just Crack an Egg. “With Omelet Rounds, we want to introduce egg-loving fans to a quick and easy-to-prep way to get...

Denny's Introduces New Menu Items for Summer 

As Americans begin to return to dining rooms, Denny's has a new set of options for those looking for a taste of summer, including the introduction of a monthly Spotlight Stack, a highlighted pancake dish from Denny's collection of fresh buttermilk pancake stacks.

First up on the menu just in time for Flag Day and July Fourth: The Red, White and Blue Pancake Breakfast kicks off summer with festive colors and flavors for dine in, delivery or take out. The new creation features a stack of pancakes crafted with fresh buttermilk and blueberries and topped with freshly sliced strawberries, a drizzle of cream cheese icing and a dollop of sweet, whipped cream, served up with...

Bob Evans Farms Introduces New Breakfast Products

Bob Evans Farms has announced the launch of two new breakfast items. Bob Evans Omelet Rolls and Bob Evans Egg Bites are available in the refrigerated section of grocery stores nationwide.

Made with cage-free eggs, the fillable Bob Evans Omelet Rolls come in three different varieties: Egg with Salt & Pepper, Egg & Cheeses, and Egg White Spinach & Herb. Each of the Omelet Rolls has six to eight grams of protein and provides consumers the flexibility to stuff them with whatever fillings they desire or...

7-Eleven Rolls Out New Breakfast Taquito

7-Eleven is rolling out new breakfast taquitos that will be available 24/7.

Great for breakfast on the run or as a snack any time of day, the crispy flour tortillas are brimming with fluffy scrambled eggs, smoky bacon, diced potatoes, and a blend of cheddar, pepper jack and Monterrey jack cheeses. The suggested retail price is just $1.49, and for a limited time, 7Rewards® members will earn a 200-point bonus with each purchase of the product. Customers can also order the new taquitos...

Alpha Foods Introduces Plant-based Breakfast Sandwiches and Burritos

As post-pandemic life becomes more of a reality across America and the demand for on-the-go meals increases, Alpha Foods is elevating breakfast with the launch of five new Plant-Based Breakfast Sandwiches and Plant-Based Breakfast Burritos. The new lineup includes: Alpha® Meatless Sausage, Plant Egg & Cheeze Breakfast Sandwich, Alpha® Spicy Chorizo, Plant Egg & Cheeze Breakfast Sandwich, Alpha® Protein Supreme Breakfast Burrito, Alpha® Bac'n Scramble Breakfast Burrito and Alpha® Rockin' Ranchero Breakfast Burrito - all of which come filled with meatless protein, dairy-free cheese, and plant-based eggs. The new breakfast items will hit the frozen aisle of grocery stores nationwide this June.

As the world settles into the new normal and new routines, Alpha Foods developed this breakfast line with more vital iron and fiber than many other breakfast brands for...

Jimmy Dean Launches New Breakfast Nuggets and Skillets 

Jimmy Dean is helping keep breakfast exciting with new Breakfast Nuggets and Skillets varieties.

"We know it's important to people to have a variety of breakfast options in order to keep mornings delicious and fun," said Scott Glenn, senior director of marketing, Jimmy Dean brand. "We believe breakfast helps people have a great start to their day, whether on-the-go with our bite-sized Breakfast Nuggets, or...

Technomic Reports Top 500 Chain Restaurant Sales Fell by More than 8% in 2020
Technomic just released one of the most highly anticipated reports, the 2021 Top 500 Chain Restaurant Report, which includes expert findings and insights into the sales performance of U.S. chain restaurants from 2020. The report is built using decades of historical data with detailed analysis into the foodservice industry and overarching trends, including the impact of COVID-19 and performance rankings, as well as annual sales and unit counts by chain and segment.

“Disrupted by the COVID-19 pandemic, the Top 500 chain restaurants saw sales fall by $27 billion in 2020, decreasing by more than 8% compared to 2019,” explains Kevin Schimpf, senior research manager at Technomic. “As many small chains and independent restaurants struggled to...

REPORTER: Working From Home Could Signal New Trends in Egg Consumption

This article was originally featured in the Spring 2021 Edition of Urner Barry's Reporter magazine.

2020 is a year that will undoubtedly live forever in the minds of those who endured its many trials, conjuring ruminations of toilet paper shortages, driveby birthday celebrations, and our collective fascination with “Joe Exotic,” a mullet-wearing zookeeper. But as the adage goes, “this too shall pass.” And as we turn the page to 2021...

Eat Just Closes $200 Million in New Funding to Accelerate Growth

Eat Just, Inc., announced that it has secured $200 million in a new funding round led by the Qatar Investment Authority (QIA), the sovereign wealth fund of the State of Qatar; joined by private investment firm Charlesbank Capital Partners and Vulcan Capital, the investment arm of the estate of Microsoft co-founder and philanthropist Paul G. Allen.

The industry-leading food tech startup, which has raised more than $650 million since its founding in 2011, will add QIA and Charlesbank to its Board of Directors. BofA Securities, Inc., acted as lead placement agent and ABG, LLC, advised on the investment that will be used to build capacity for...

Wendy's Celebrates Return of NCAA Tournament as Official Breakfast of March Madness

The biggest stage in college basketball is back. As the Official Breakfast of March Madness®, Wendy's is celebrating its one-year breakfast "Wendy-versary" by fueling athletes and fans across the nation with deals.

In honor of the return of March Madness, Wendy's is giving fans the chance to experience its top-seed breakfast with a free Honey Butter Chicken Biscuit during breakfast hours beginning Thursday, March 18 through Saturday, March 20. Fans can pick up their new favorite breakfast sandwich in-restaurant or via drive-thru at participating locations nationwide and no purchase is necessary. Wendy's is also running point on...

Jimmy Dean Introduces New Breakfast Bites 

Jimmy Dean is introducing two new breakfast favorites in the form of warm, poppable bites. New Jimmy Dean Loaded Sausage Bites and Jimmy Dean Omelet Minis are made with premium, signature seasoned Jimmy Dean breakfast meats, real eggs and cheese and are served in a convenient single-serve cup, ready to enjoy in seconds at home or on-the-go.

"Breakfast habits continue to change as families navigate new routines," said Chris Olson, senior brand manager, Jimmy Dean brand. "At the start of 2020, people were cooking every meal at home, including breakfast. Over time, however, peoples' energy for making multiple fresh meals throughout the day has waned, with...

American Egg Board Partners with Wendy's to Drive Breakfast Menu Trial

The American Egg Board (AEB) recently joined forces with Wendy's to help further the brand's successful expansion into the breakfast daypart, partnering on a custom social media influencer program that leveraged consumer affinity for eggs to drive off-premise breakfast consumption in key markets.

"Wendy's was built on fresh, real ingredients — and our recently launched breakfast menu is no exception," said John Li, vice president of culinary innovation at Wendy's. "Our partnership through the AEB's new program helped us expand on consumer demand for a high-quality breakfast by highlighting...

International Dairy Queen On Track to Meet Cage-Free Egg Commitment in 2025

International Dairy Queen Corporation (IDQ) announced it is on track to meet its cage-free egg commitment in the U.S. and Canada for shell eggs, liquid eggs and DQ® proprietary products by 2025.

“In 2016, we made a commitment to animal welfare when we announced our transition to cagefree eggs in the U.S. and Canada by 2025,” said Steve Min, Executive Vice President of Research and Development at International Dairy Queen. “As we continue to make progress toward our goal, we reduced...

Jimmy Dean Breakfast Offerings Expand with Introduction of Plant-Based Patty Sandwiches

Jimmy Dean brand, part of the Tyson Foods portfolio of brands, is meeting the growing demand for meat alternative options with the launch of two new sandwiches featuring a plant-based patty: Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich and Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich.

A Breakfast Revolution

Demand for plant-based food options has grown exponentially with retail sales up 148 percent more than last year amid the on-set of COVID-19 in mid-March. By the end of 2020, a majority of Americans reported...

Dunkin' Introduces New Plant-Based Breakfast Sandwich 

As the trend of Americans adding plant-based options to their diet blossoms, Dunkin' continues to give on-the-go consumers more ways to easily make plant-based food and beverages part of their day. Following the success of last year's Beyond Sausage® Breakfast Sandwich launch, the brand is beginning 2021 by adding another plant-based protein patty to its menu, teaming up with America's #1 veggie brand, MorningStar Farms®, to launch the new Southwest Veggie Power Breakfast Sandwich, a meatless sandwich that doesn't sacrifice on taste, now available for a limited time at participating Dunkin' restaurants nationwide.

The Southwest Veggie Power Breakfast Sandwich features a MorningStar Farms Black Bean Patty packed with southwest flavors, layered with...