Technomic: Brands Must Differentiate to Stay Ahead as Competition for Breakfast Heats Up

As more players fight for share, breakfast wars are intensifying. Technomic’s 2019 Breakfast Consumer Trend Report takes a look at what brands can do to stay ahead of competition, such as adapting to off-premise trends by way of enhancing ordering amenities, updating menus with bold flavor innovation and adding healthier options. Convenience should also be a big focus, including for weekend occasions.

“Moving forward, brands must differentiate themselves from competitors to drive customer loyalty,” explains Anne Mills, senior manager of consumer insights at Technomic. “Adapting off-premise capabilities and creating innovative menus to meet consumers’ increasing needs for...

Whataburger Reveals New Breakfast Burger

Whataburger’s brand-new Breakfast Burger is officially here. The burger features a 100% beef patty, Whataburger’s one-of-a-kind Creamy Pepper Sauce, two slices of savory bacon, a freshly-cracked egg, three crispy hash browns, and American cheese, all conveniently sandwiched in a 4” bun. The Creamy Pepper Sauce is also available as a dipping sauce.

“Anytime we talk about the Breakfast Burger, people get really, really excited,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “This is a hearty creation, and some of our customers said they would drive out of their way to get this. We’re excited to be able to offer...

The Makers of Hormel Mary Kitchen Hash Announce New Frozen Varieties

The makers of Hormel Mary Kitchen hash, America's No. 1 selling hash, announced today the launch of an innovative meal solution for the frozen breakfast foods aisle – the brand's first offering outside of the can since first coming off the production line 70 years ago.

The new items include two varieties of frozen hash – corned beef hash and turkey sausage sweet potato – and include more than 9 grams of protein in each serving. Made with a hearty blend of quality meats, roasted potatoes, onions, red bell peppers and a touch of select seasonings, Hormel Mary Kitchen frozen hash is sure to satisfy your craving for breakfast.

"Our new Hormel Mary Kitchen frozen hash products are a perfect way to...

Bringing Breakfast Back: Delivery Robots Rolling into More University Campuses

It's something your mom always told you – eat your breakfast – and now college students are starting to do just that, thanks to Starship robots and Sodexo. Research has shown that up to 88 percent of college students skip breakfast, primarily because of lack of time, but that number is starting to turn around when delivery robots arrive on campus. Starting today, students at Northern Arizona University's (NAU) Flagstaff campus will have the convenience of receiving food delivered by robot.

Sodexo, Inc. and Starship Technologies revealed today that an extra 1,500 breakfast orders have been delivered autonomously since the two companies joined forces to debut ...