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The Retail Rundown: Easter Momentum Builds

In the final full week of Lent, seafood accounts for 35% of all protein retail promotions, gaining ground on pork, which holds 23% of ad space. Beef promotions slipped to 20%, while chicken has 15%. Lamb and veal promotions, though still minimal, doubled from the previous week, rising to 2% ahead of Easter.

Notably, Easter falls late this year—on April 20—affecting year-over-year (YOY) comparisons. Ham promotions last week were offered at premium price points compared to 2024. Discounted boneless smoked hams averaged...

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Apr 9 6:30 AM, Expana



The Retail Rundown: Spring Sizzle Fuels Protein Demand

Spring promotions are in full bloom at retail, with holiday-themed ads ramping up. Circulars showcase produce and snacking items alongside grilling staples, aiming to entice shoppers with vibrant displays and seasonal appeal. Beyond holiday preparations, schools and universities are approaching spring break season, likely driving an uptick in foodservice in the coming weeks. 

In some regions, grocers are leveraging hams as loss leaders ahead of Easter. Last week, discounted bone-in ham averaged $2.56 per pound, while spiral-sliced varieties stood at $2.61 per pound—steady to lower than last year’s levels...

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Apr 2 8:28 AM, Expana


The Retail Rundown: Fresh Buying Opportunities in Bloom

Tomorrow marks the official start of spring, and retailers are seizing fresh opportunities to capture increased spending with occassions like Easter and peak grilling season soon approaching.

However, for some residents, spring still feels distant as a late-season storm sweeps through the Central US today and tomorrow, potentially impacting purchasing and consumption patterns in affected regions. 

With roughly a month remaining in Lent, seafood remains a focal point in retail promotions, accounting for 33% of protein advertisements, primarily driven by fresh/frozen fillets as well...

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Mar 19 8:08 AM, Expana


The Retail Rundown: Grocers Leverage Seasonal Trends; Inflation Update

As temperatures rise across much of the US, grocers are highlighting seasonal offerings for springtime occasions and grilling essentials.

Retailers are refining their marketing strategies to align with shifting demand, appealing to sports fans to boost traffic in the meat department. However, securing lower year-over-year protein prices remains a challenge, as factors like animal disease continue to affect availability across key categories.

The wholesale chicken market is gaining traction with baseball season on the horizon, driving demand for boneless items. Expana reports that buyers are scrambling to secure supply...

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Mar 12 9:16 AM, Expana


The Retail Rundown: Seafood Rides the Lenten Wave

With March just around the corner, the first signs of spring and warmer days are emerging—welcome news for both consumers and grocers.

Seafood leads this week's protein advertisements, accounting for 26% of total features, closely followed by beef and chicken at 23% each. Pork ads make up 22%, while turkey holds a 3.5% share. Egg promotions remain scarce, extending a two-week trend.

In the seafood complex, fillet promotions are ramping up ahead of the Lenten season, now making up 33.5% of the category’s volume. Ads for both raw and cooked...

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Feb 26 8:08 AM, Expana


The Retail Rundown: Cold Weather Influences Demand

As February winds down, grocers are looking ahead to the arrival of spring and warmer weather, which typically sparks renewed retail demand after a slower start to the year.

For now, wintry weather remains in full blast, with record-breaking cold temperatures and heavy snow impacting the Central and Eastern US this week. These conditions could support continued retail demand for items like eggs, which are seeing strong consumer interest despite rising shelf prices. However, the extreme cold may not be as favorable for meat consumption, especially in southern regions accustomed to year...

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Feb 19 8:55 AM, Expana


The Retail Rundown: Arctic Blast Supports Egg Demand While Seafood Leads Ads

Seafood continues to lead the retail protein category for the fourth consecutive week, accounting for 29% of all featured advertisements. Beef comes in second with 25%, while pork and chicken are tied at 20% each.

Arctic air across much of the country and an unusual winter storm in the South have influenced product movement and demand this week. Expana reports that the frigid conditions have boosted egg demand as consumers stock up on essentials.

Wholesale egg prices have ascended to a fresh all-time high, with Expana’s Midwest large quotation at...

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Jan 22 9:18 AM, Expana


The Retail Rundown: Seasonal Trends for Ribs vs. Hams

With Christmas just two weeks away, this week’s retail rundown takes a closer look at two traditional holiday centerpieces: rib roasts and hams. These festive favorites have followed differing paths in the wholesale markets this year, potentially influencing their retail performance in the lead-up to the year-end celebrations.

The wholesale rib market began its seasonal ascent in the third quarter, gaining traction in early August. From August 1 through December 10, prices surged by 42 percent, far surpassing the 5-year average increase of 17 percent for the same period...

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Dec 11 9:50 AM, Expana







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