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This Week in Retail: Protein Features Spring to Life in May
May has finally arrived, sparking spring fever among consumers and retailers alike. With warmer weather beginning to arrive for parts of the country, retailers will increasingly showcase grilling campaigns for the upcoming summer season.
The month of May hosts several retail occasions that typically heighten store traffic and sales. Baseball season is underway, leading to increased consumption both inside and outside the stadium of hot dogs, burgers, beers, and more.
The National Hog Dog and Sausage Council (NHDSC) estimates that MLB fans will consume 19.1 million hot dogs and nearly five million sausages at games this season. Fans are returning to stadiums at maximum capacity this season for the first time since 2019...