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The Retail Rundown: Labor Day Protein Promotions at a Glance
Seafood leads Labor Day protein promotions, accounting for 27.1% of total ad volume. Pork follows at 23.2%, with beef and chicken each capturing about 22%. Retail buying opportunities for turkey held steady at 3.5%, while promotional activity for shell eggs remained limited.
Back-to-school demand has provided fair to fairly good retail support for eggs, according to Expana, with shelf prices holding mainly steady across most areas in the past month. Last week, white large Grade A eggs were advertised at $4.49 per dozen discounted, nearly $1...
The Retail Rundown: Holiday Features in Full Display
In the final stretch to Thanksgiving, turkey ads dominate protein advertisements this week with 29 percent, up from 11.8 percent the week prior and surpassing pork's 26.4 percent. Seafood ads come in at 20.2 percent, followed by beef at 16.4 percent. Chicken takes 6 percent, while eggs still have less than one percent of retail buying opportunities.
Fresh whole turkeys account for half of all turkey promotions, with frozen turkeys making up 40.5 percent. While turkeys take center stage, the holiday season also lifts demand for cold-weather comfort foods and convenient...
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