RBI and CPE Announce $350 Million Joint Venture to Expand Burger King in China

Restaurant Brands International (RBI) and CPE, a leading Chinese alternative asset manager, have announced a joint venture to drive the next phase of Burger King’s growth in China.

The partnership aims to expand Burger King’s presence in the Chinese market to 4,000 restaurants by 2035, up from the 1,250 locations currently operating.

Upon completion of the agreement, CPE will invest $350 million in new primary capital to support restaurant expansion, marketing, menu innovation, and...

Expansion and Menu Innovations Lead in Foodservice this Week

This week, Expana gathered a collection of headline-worthy news, showcasing the vibrant and constantly evolving world of foodservice. From strategic expansions to culinary innovations, these stories underscore the dynamic nature of the industry and its unwavering momentum.

International Expansion on the Horizon for TGI Fridays

TGI Fridays is gearing up for significant international growth, announcing two master franchise agreements today. In India, USR Hospitality (USR) will develop 51 new locations, while Mid-City Operadora Sapi de CV (MCO_Mexico) is set to open 50 new outlets in...

Burger King Invites Guests to Shape the Menu with New “Whopper by You” Platform

Staying true to its promise, Burger King is giving guests the chance to quite literally “Have it [Their] Way” all summer long.

Beginning July 15 and for a limited time, fans can submit their dream Whopper builds via the brand’s new interactive “Whopper by You” platform.

To kick off the campaign, BK is rolling out its first guest-inspired creation: the BBQ Brisket Whopper and BBQ Brisket Whopper Jr.

The BBQ Brisket Whopper features slow-cooked BBQ brisket, crispy onions, American cheese...

Joel Yashinsky Appointed Chief Marketing Officer of Burger King US & Canada

Today, Burger King® announced Joel Yashinsky as Chief Marketing Officer for the US & Canada. Yashinsky will build on the brand’s existing Reclaim the Flame plan that was created with the advice and support of Burger King Franchisees.

“We are thrilled to welcome Joel to the Burger King leadership team and the broader BK family,” said Tom Curtis, President of Burger King US & Canada. “Joel joins us at an exciting time for the brand, and brings the ideal mix of strategic marketing...

Raising the Steaks: Burger King® Introduces Bold New Steakhouse Bacon Whopper® Inspired by Guests

Burger King has long been known by fans as the one place to truly “Have It Your Way” - whether that means holding the pickles, adding extra cheese, or inspiring the next great Whopper creation. Last year, for the first time ever, Burger King encouraged Guests to create their own version of the Whopper through the Million Dollar Whopper Contest, which culminated with the launch of three new and delicious Guest-created Whopper sandwiches in restaurants nationwide. And now, BK fans are asking for more. That’s why starting March 6, Burger King is introducing The Steakhouse Bacon Whopper, the latest Whopper innovation inspired by Guests’ requests.