Burger King Invites Guests to Shape the Menu with New “Whopper by You” Platform

Staying true to its promise, Burger King is giving guests the chance to quite literally “Have it [Their] Way” all summer long.

Beginning July 15 and for a limited time, fans can submit their dream Whopper builds via the brand’s new interactive “Whopper by You” platform.

To kick off the campaign, BK is rolling out its first guest-inspired creation: the BBQ Brisket Whopper and BBQ Brisket Whopper Jr.

The BBQ Brisket Whopper features slow-cooked BBQ brisket, crispy onions, American cheese...

Joel Yashinsky Appointed Chief Marketing Officer of Burger King US & Canada

Today, Burger King® announced Joel Yashinsky as Chief Marketing Officer for the US & Canada. Yashinsky will build on the brand’s existing Reclaim the Flame plan that was created with the advice and support of Burger King Franchisees.

“We are thrilled to welcome Joel to the Burger King leadership team and the broader BK family,” said Tom Curtis, President of Burger King US & Canada. “Joel joins us at an exciting time for the brand, and brings the ideal mix of strategic marketing...

Raising the Steaks: Burger King® Introduces Bold New Steakhouse Bacon Whopper® Inspired by Guests

Burger King has long been known by fans as the one place to truly “Have It Your Way” - whether that means holding the pickles, adding extra cheese, or inspiring the next great Whopper creation. Last year, for the first time ever, Burger King encouraged Guests to create their own version of the Whopper through the Million Dollar Whopper Contest, which culminated with the launch of three new and delicious Guest-created Whopper sandwiches in restaurants nationwide. And now, BK fans are asking for more. That’s why starting March 6, Burger King is introducing The Steakhouse Bacon Whopper, the latest Whopper innovation inspired by Guests’ requests.

Thanks a Million, America! Burger King® Gives Away One Million Whopper® Sandwiches for Just $1

To say thank you to everyone who submitted their dream Whopper creation in the Million Dollar Whopper Contest, Burger King is serving up one million original Whopper sandwiches for just $1 starting Nov. 12 – while supplies last;

Starting Nov. 14, after much anticipation, Burger King Guests can enjoy the three finalist Million Dollar Whopper Contest builds and help crown the winner of the $1 million grand prize

Earlier this year, Burger King introduced...

Burger King, KFC Owners Miss Results Estimates as Fast-Food Spending Wanes

Burger King parent Restaurant Brands and KFC owner Yum Brands missed market estimates for quarterly results on Tuesday, hit by weak demand in the United States and abroad from budget-stretched customers.

Consumers are relying on cheaper, home-cooked meals instead of eating out as fast-food prices have risen over the past year, hurting traffic across the industry.

As a result, restaurant operators have turned to aggressive promotions in an attempt to attract value-seeking customers. Burger...