The Retail Rundown: Turkey Promotions Climb as Holiday Demand Takes Hold

Turkey ads now make up nearly 4% of protein features this week and are on pace to capture a larger share next week as seasonal demand gathers momentum. Beef holds 23.8% of ad space, pork accounts for 22.8%, and chicken eased to 19%—down one point from last week. Eggs have 3% of this week’s buying opportunities, up one point compared to the week prior.

Within the turkey category, ads for frozen whole birds and fresh or frozen parts are evenly split, each accounting for 28% of turkey features...

ANALYSIS: Cage-Free Wholesale Values Surge Amid Retail Strength and Bird Flu Caution

Cage-free wholesale values surged again this week as both retail strength and precautionary buying surrounding bird flu ahead of the peak baking demand period help to sustain momentum. Buyer activity along the West Coast intensified noticeably, giving the market its most active tone in months.

Demand along the West Coast has held firm as competitive shelf prices and consistent promotional activity continue to support consumer engagement. Several large-scale chains in the Golden State have maintained prices near $1.50/dozen for cage-free eggs...

The Retail Rundown: Holiday Rush Builds Amid Tight Turkey Supplies

As November approaches, the holiday retail rush is underway, and all eyes are on the season’s centerpiece: turkey. Tight supplies and near-record wholesale prices have shaped this year’s turkey market, stirring concerns about Thanksgiving availability.

Highly Pathogenic Avian Influenza (HPAI), or bird flu, has intensified supply pressures, with cold storage inventories at near historic lows. Many processors are reporting major production shortages heading into the holiday season as the number of turkeys harvested year-to-date hovers at an all-time low, according to Expana's market reporters...

ANALYSIS: Avian Influenza Outbreaks in EU Accelerate in 2025, Surpassing Previous Year's Pace

The European poultry sector faces mounting pressure from a resurgent wave of Highly Pathogenic Avian Influenza (HPAI), with outbreak frequency significantly exceeding 2024 levels and raising critical supply chain concerns across member states.

On October 7, 2025, Dutch authorities ordered the culling of 71,000 chickens at a northern Netherlands facility following confirmed H5N1 detection, marking the country's first outbreak since March. The Dutch government has refrained from implementing nationwide indoor confinement measures. However, an expert animal disease panel is convening for a comprehensive risk assessment...

ANALYSIS: EU Egg Product Market Faces Historic Highs Amid Tight Supply and Bird Flu Fears

As of mid-October 2025, the EU egg product market is under severe strain, with prices for dried whole egg, liquid, and dried yolk hitting record highs. A year of elevated shell egg costs, limited supply, and minimal inventory buildup has left the market exposed just as demand surges for the peak consumption season.

Unlike in previous years, the usual summer lull failed to ease prices, so September’s demand rebound only intensified pressure. Processors now face shrinking availability and soaring costs, particularly for...

ANALYSIS: Jumbo Boneless Breast Market Ends Q3 on a Rollercoaster of Prices

Jumbo boneless breast meat has had a rollercoaster of a year so far in the chicken market. Quotations started off the year only ten cents higher than the 5-year average, but by mid-April were more than $1.00 over the 5-year average and were only $0.28 or 9.3% under the seasonal high.

This was largely attributed to many participants in the fast-food industry building up large inventories of chicken in order to run chicken promotions later in the year as opposed to beef. At the same time, the industry was struggling with disease-related bird losses due to HPAI and avian metapneumovirus...

The Retail Rundown: Retail Promotions Pivot Toward Baking and Comfort Foods

By mid-October, grocery retailers are shifting their marketing focus toward fall comfort meals, baking, and holiday preparation.

Typically, retail egg sales see a seasonal lift as more consumers cook hot breakfasts at home. The onset of baking season further boosts demand, with more eggs being used in breads, pies, pastries, and other seasonal favorites.

In the shell egg market, Expana reports a mixed retail landscape—some retailers are seeing stronger demand as cooler weather sets in, while others note slower movement following lackluster promotional outcomes...

ANALYSIS: HPAI Turkey Update - Week of September 14th, 2025

Year-to-date (YTD) losses of turkeys due to Highly Pathogenic Avian Influenza (HPAI) have reached approximately 2.25 million birds in 2025. This represents a 71% increase year-over-year (Y-O-Y), but remains 65% below the peak loss levels experienced in 2022, when the outbreak first emerged. Of the turkeys impacted this year, commercial meat birds account for the vast majority (96%), with commercial breeder hens and breeder replacement hens comprising 3% and 1% respectively.

Geographically, the outbreak has affected 12 states to date in 2025—one fewer than the record YTD count but nevertheless reflecting a 33% increase YoY and an 8% decline from 2022 levels. The affected...

HPAI H5N1 Virus in Dairy Cattle – What We Know

In March 2024, Highly Pathogenic Avian Influenza (HPAI) A (H5N1), commonly referred to as bird flu, was confirmed in domestic US livestock for the first time in a dairy operation in Texas. Since then, the virus has spread to 1,080 dairy operations across 18 states: Arizona, California, Colorado, Kansas, Idaho, Iowa, Michigan, Minnesota, Nebraska, New Mexico, Nevada, North Carolina, Ohio, Oklahoma, South Dakota, Texas, Utah, and Wyoming.

Since the initial outbreak, cases in dairy cattle have declined significantly, though USDA confirmed two new cases in September 2025. Government agencies continue to emphasize that the national food supply is safe...

The Retail Rundown: Summer Travel Drives Foodservice Gains as Retailers Compete for Shoppers

Foodservice is in full swing this summer, fueled by warm weather and vacation season as consumers hit the road and dine out. This Fourth of July, AAA estimated a record 72.2 million Americans traveled domestically—a 2.4% increase from last year and 7 million more than in 2019.

“This year, we're seeing strong demand for road trips, flights, and cruises, especially with the holiday falling on a Friday,” said Debbie Haas, Vice President of AAA Travel.

With so much consumer attention on travel and dining out, food...

South Africa To Allow Brazilian Poultry from Regions Other Than Rio Grande do Sul

South Africa will allow poultry imports from Brazil outside of the state of Rio Grande do Sul. The country had banned imports of poultry products from Brazil after that country confirmed its first outbreak of highly pathogenic avian influenza (HPAI) in a commercial farm in May. South Africa was among the group of countries, which included China and EU members, that had banned all Brazilian poultry.

Following no new cases in commercial farms, Brazil began to campaign to restart trade via regionalization agreements...

Eggs From the Indian Namakkal District Exported to US For the First Time

For the first time, eggs from the Namakkal district in India have been exported to the US, Ricky Thaper, Joint Secretary at the Poultry Federation of India, confirmed. He added that around “21 containers each carrying around 4.75 lakh eggs.” A lakh of eggs is equal to 100,000 eggs.

C. Panneerselvam, president of the Tamil Nadu Egg Exporters Association said there were 20 air-conditioned containers, carrying around 10 million eggs from Thoothukudi port, and they were expected to arrive to the US next week.

"Based on consumer feedback from the U.S., further negotiations will be held regarding continued exports," Panneerselvam added.

Mexico Relaxes Brazilian Poultry Ban, But Mauritania, Oman Expand It

Mexico, along with 46 other countries, initially banned all poultry imports from Brazil after the South American country confirmed its first outbreak of bird flu on a commercial farm on May 15. Mexico has now relaxed the countrywide ban to just exports from the state of Rio Grande do Sul, where the outbreak was detected.

In contrast, Mauritania has banned all imports of chicken meat from all of Brazil, and Oman from Rio Grande do Sul.

Brazil has been advocating for countries to limit the ban...

Brazil Confirms New HPAI Outbreak in Backyard Poultry

On Saturday, June 7, the Ministry of Agriculture and Livestock confirmed the detection of bird flu in a backyard flock from the municipality of Campinápolis, in the state of Mato Grosso in Brazil.

The Official Veterinary Service closed the property and collected samples for laboratory analysis, which confirmed the outbreak. This marks the fourth case of avian influenza detected in backyard poultry in Brazil.

On Sunday, June 8, eradication measures and surveillance actions began within a 10 km radius of the outbreak...

The Bird Flu “Outbreak in Montenegro Is Completely Contained,” Brazil Says

“We are on the fifth working day after the farm was completely disinfected, and 15 days have passed since the outbreak was identified. I can safely assure you that the outbreak in Montenegro is completely contained,” Carlos Fávaro, Brazil’s Minister of Agriculture and Livestock, said on Tuesday in a public hearing at the Agriculture and Agrarian Reform Committee (CRA).

The hearing was to discuss the “zoosanitary emergency” resulting from bird flu, which has resulted in over 60 countries limiting some or all Brazilian poultry products after...