ANALYSIS: US Ribeyes & Tenderloins, Easter 2024 vs 2025

Using Circana retail scanner data, we analyzed total ribeye and tenderloin sales during the week leading up to Easter and Easter week itself to compare buying activity in 2024 (the Catholic Easter) and 2025 (the combined Orthodox and Catholic Easter). Both cuts posted strong year-over-year growth: ribeye sales rose 16%, increasing from roughly $579 million in 2024 to $670 million in 2025, while tenderloin sales climbed 17%, from $126 million to $147 million.

In 2025, the alignment of Orthodox and Catholic Easter on the same date created a more concentrated holiday demand window, likely boosting promotional activity and driving more focused consumer engagement. As a result, many shoppers consolidated purchases into a single peak buying period, contributing to the notable increase in total sales for both items...

ANALYSIS: US Egg Market Defies Seasonal Trends with Post-Easter Stability

The US egg market is showing surprising resilience in the wake of Easter, holding firm at price levels that are typically subject to sharp seasonal declines. Midwest large has remained unchanged at $3.77 per dozen for three consecutive weeks—a stark contrast to the five-year average, which shows April prices falling by roughly 30% during the same period. While there were signs of mounting pressure in the lead-up to the holiday, the market has since stabilized, buoyed by a modest improvement in retail demand and continued strength in cross-border movement to Canada...

America’s Egg Farmers Recognized for Their Vital Role in the Iconic National Celebration

America’s egg farmers took center stage at the 2025 White House Easter Egg Roll, where their nearly 50-year legacy of supporting this beloved national tradition was celebrated like never before. Representing egg farmers nationwide, the American Egg Board (AEB) helped bring this year’s celebration to life, continuing a longstanding partnership that highlights the essential role of eggs in Easter festivities and the hardworking farmers who produce them.

In addition to donating real eggs used throughout the event and presenting the First Lady’s...

The Retail Rundown: Protein Adds to Holiday Price Gains

Easter week has arrived and grocers are tapping into the holiday's spending momentum. But for consumers, Easter dinner is shaping up to be pricier than last year, with many holiday staples seeing year-over-year price increases.

According to Expana’s latest US Easter Index—which tracks price changes in key holiday-related commodities—overall prices rose 11.8% year-over-year, driven largely by higher costs in the protein and bakery categories.

Expana’s Easter Protein Index, which covers lamb, beef, pork, salmon, cod, and eggs...

The Retail Rundown: Spring Sizzle Fuels Protein Demand

Spring promotions are in full bloom at retail, with holiday-themed ads ramping up. Circulars showcase produce and snacking items alongside grilling staples, aiming to entice shoppers with vibrant displays and seasonal appeal. Beyond holiday preparations, schools and universities are approaching spring break season, likely driving an uptick in foodservice in the coming weeks. 

In some regions, grocers are leveraging hams as loss leaders ahead of Easter. Last week, discounted bone-in ham averaged $2.56 per pound, while spiral-sliced varieties stood at $2.61 per pound—steady to lower than last year’s levels...

The Retail Rundown: 20th Power of Meat Report Reveals Record-Breaking Meat Sales

The 2025 Power of Meat Study was unveiled this week at the Annual Meat Conference in Orlando, Florida, where Anne-Marie Roerink, Principal at 210 Analytics, shared key insights into shoppers' evolving meat and poultry purchasing habits. Here are some key takeaways from the study's 20th edition: 

Meat sales reach new heights 

This year’s report, released by the Meat Institute and The Food Industry Association (FMI), revealed that the meat department set a new sales record in 2024, reaching $105 billion in total...

The Retail Rundown: Fresh Buying Opportunities in Bloom

Tomorrow marks the official start of spring, and retailers are seizing fresh opportunities to capture increased spending with occassions like Easter and peak grilling season soon approaching.

However, for some residents, spring still feels distant as a late-season storm sweeps through the Central US today and tomorrow, potentially impacting purchasing and consumption patterns in affected regions. 

With roughly a month remaining in Lent, seafood remains a focal point in retail promotions, accounting for 33% of protein advertisements, primarily driven by fresh/frozen fillets as well...

The Retail Rundown: Key Buying Occasions on the Horizon 

March presents key retail buying opportunities as spring holidays approach and Lent influences shopping and dining habits.

With Lent beginning today, meat sales typically decline as participants shift toward seafood. This week, seafood promotions rose to 28% of total retail features, up from 26% last week. Currently, 31% of seafood ads highlight fresh or frozen fillets, with options like salmon, cod, and catfish averaging $9.30 per pound on discount—nearly 9% higher than a year ago.

Elsewhere in the retail landscape, beef and pork each account for nearly 25% of featured promotions...