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ANALYSIS: Supply Constraints Continue to Support a Firm Plant Protein Market
Supply constraints due to tariffs and rising input costs continue to support firm prices in the plant protein market. Particularly for pea protein, as countries including the US and Canada have placed anti-dumping tariffs on Chinese imports. The European Union is conducting a similar investigation, with a preliminary decision expected by March.
In Europe, players anticipate the market to rely on imports from alternative origins if Chinese tariffs take effect because local production will be...
Kroger Adds 24 New Items to Simple Truth™ Protein Line
As health and wellness continue to drive dining and purchasing trends, consumers are increasingly looking for ways to strengthen their nutrition, adding protein wherever possible.
In response, brands and foodservice operators are finding new ways to manipulate macros and help consumers pack in more protein without sacrificing taste or affordability.
"As customers focus on their wellness goals in the new year, they are looking for high-quality options that fit their lifestyles and budgets," said Ann Reed, Group Vice President of Our Brands at Kroger.
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