Restaurants Embrace the Autumn Shift

The chill is in the air, and as we welcome a new, crisp month, the industry is gearing up for consumers to embrace autumn flavors and seasonal recipes. With the arrival of the new season, people are swapping their cookout favorites and salads for bonfires, comfort food, and Sunday wings.

Retailers are ahead of the curve, rolling out smoky and savory specials to capitalize on the shift, while some focus on attracting budget-conscious customers amidst rising food and labor costs.

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Starting September 8, McDonald’s will expand its...

Smashburger Expands with Seasonal, Value Menus

Smashburger, one of the nation’s leading better-burger fast casual concepts, is expanding its menu this summer as part of a broader strategy to drive traffic and increase customer engagement.

The brand has launched two new menu initiatives: the "Summer of Smash" limited-time menu and a new All-The-Time Menu aimed at price-sensitive consumers.

The Summer of Smash menu features the debut of the All-Angus Big Dog, available in four builds: Americana, Bacon Cheese, Chili Cheese, and Chili Cheese Jalapeño...

Applebee’s Expands 2 for $25 Menu with New Entrées

Applebee’s is adding new options to its long-running 2 for $25 value menu, continuing a strategy that dates back to its original 2 for $20 deal launched in 2008. The offer aims to deliver accessible pricing amid shifting consumer demand and rising food costs.

The latest limited-time additions include two new entrees and a fan favorite:

• Chicken Parmesan Fettuccine – Breaded chicken breast with marinara and Parmesan over fettuccine in a Parmesan cream sauce, served with a garlic breadstick.
• Big Bangin’ Burger – Beef patty with American...

Red Robin Launches Bottomless Burger Pass to Drive Traffic

In recognition of National Burger Month, Red Robin Gourmet Burgers is introducing a new consumer engagement initiative designed to boost traffic and brand visibility: the Bottomless Burger Pass.

Set to launch April 17 at 9 a.m. MT, the limited-time offering allows guests to purchase a pass online at RedRobin.com/National-Burger-Month, granting them access to one gourmet burger and bottomless side per day throughout May 1–31, for just $20.

A limited number of black-and-gold...