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Friendly’s Brings Joy to the Table With Fiesta Flavors, Dirty Sodas and 10 Under $10 Value Menu
Friendly’s is turning mealtime into a fiesta this spring with the launch of its Fiesta Flavors menu, a trio of new Dirty Sodas and an all-new 10 Under $10 Value Menu, all available starting March 11. The limited-time offerings blend comfort and creativity, giving families new reasons to gather while keeping value front and center.
Headlining the launch is the Fiesta Flavors lineup, featuring four limited-time entrées (each starting at $15.99):
Southwest Taco Burger...
Circana Reports Value Menus Drive Restaurant Traffic Growth
This year, many industry players have responded to consumers' demand for affordable value amid turbulent and unpredictable economic times.
The surge in value meals has sparked a competitive wave of advertising and marketing, emphasizing to customers that quality foodservice can be enjoyed without breaking the bank.
"It's important for restaurants to remember that value is rarely defined only by price," said David Portalatin, senior vice president and industry advisor for Food and Foodservice at Circana. "Operational excellence in providing quality, affordability, great experiences...
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