Applebee’s Celebrates National Cheeseburger Day with One-Day $8.99 Burger & Fries Deal

Applebee’s® is bringing back its fan-favorite National Cheeseburger Day deal, offering guests a Classic Burger or Classic Cheeseburger served with Fries for just $8.99 on Sept. 18. Available for dine-in and To Go, the one-day offer gives guests the opportunity to enjoy a Handcrafted Burger and fries for less than $9.*

Applebee’s Handcrafted Burgers feature a juicy, all-beef patty topped with lettuce, tomato, onion, and pickles on a Brioche bun. Guests can choose between...

Whataburger® Turns Up the Value: More for $4

Starting Aug. 18, Whataburger is introducing More for $4, a new value platform that offers four legendary menu items for only $4 each, giving fans everyday value at a wallet-friendly price point.

The More for $4 value menu includes:

• Bacon & Cheese Whataburger Jr. - a smoky take on the classic, loaded with bacon and cheese
• Whataburger Patty Melt Jr. - grilled to order with a rich, diner-style twist and lots of sauce
• Honey BBQ Chicken Strip Sandwich Jr. - crispy chicken strips drizzled with sweet honey BBQ sauce...

Red Robin Launches Value Dinner Deal, Names Scott Hudler CMO

Red Robin is adding a new value-focused dinner promotion with the launch of its Dinner Double Feature. Priced at $17.99, the offer lets guests mix and match two half-portion entrées, along with coleslaw, a Bottomless Side and a choice of select appetizer or dessert.

The promotion spans chicken, shrimp and ribs, giving diners 180 possible meal combinations. In announcing the offer, President and CEO Dave Pace said the company is looking to deliver both variety and value as consumers continue to seek...

Checkers & Rally's Doubles Down on Value with Unbeatable Meal Deal and Bold Menu Innovations

As consumers continue seeking more value from their dining dollars, Checkers & Rally's is doubling down on its commitment to delivering bold flavor at an unbeatable price.

Now available at participating locations nationwide, the $4 Unbeatable Meal Deal – with a $5 Meal Deal offered in select markets – gives guests more of what they crave without compromising on taste or value. For just $4 (or $5), guests can enjoy a complete meal featuring a choice of a new Loaded Tender...

SONIC Targets Traffic With New Value Offerings, Franchise Growth

Quick-service restaurants have been engaged in a value war over the past several years as inflation and broader economic pressures continue to weigh on consumer spending.

With chains increasingly leaning on discounts and bundled meal deals, operators are looking for ways to maintain traffic while competing with the seasonal shift toward at-home grilling.

Starting June 1, 2026, SONIC is introducing the $7 Big Deal Meal. The offering includes a SONIC® Cheeseburger, Small Premium Chicken Bites, a Medium Drink...

KFC Expands $10 Tuesday Into Weeklong Bucket Deal and Launches New Sauces

KFC is expanding its value platform by turning its longtime $10 Tuesday promotion into a weekday “Bucket of the Day” program, giving customers a different $10 bucket meal each weekday as the chain looks to drive traffic and dinnertime relevance.

The new lineup includes 24-piece nuggets on Monday and Friday, 8-piece drums and thighs on Tuesday, 10 wings on Wednesday, and 8 tenders on Thursday, all priced at $10.

“Figuring out what's for dinner is something...

Checkers & Rally's Raises the Bar on Value with New $3 Double Sandwich Lineup

Checkers & Rally's is turning up the flavor and the value once again. The drive-thru leaders are introducing a new $3 Double Sandwich lineup, delivering big, bold flavor at a price that's hard to beat.

With three bold options, guests get real variety and real value, with sandwiches starting at just $3 or available as part of a Small Combo with fries and a drink starting at $6.

Leading the lineup is the new Sourdough Double Melt, stacked...

Subway Pushes Protein and Value With New Fresh Value Menu

Subway is leaning into key industry trends, including protein and value, with its latest menu innovation. At participating locations, the sandwich chain has introduced Subway’s Fresh Value Menu, featuring 15 entrees priced under $5, with most offering nearly 20 grams of protein. The launch follows the brand’s recently promoted Sub of the Day offer, which features a different six-inch sub each day of the week for $4.99.

"Subway's Fresh Value Menu proves you don't have to choose between eating well and saving money," said Dave Skena...

Evolving Strategies and Market Momentum in Foodservice

The foodservice industry continues to evolve at a rapid pace, with major consolidation moves, strategic partnerships, and value-driven innovation shaping the landscape. This biweekly roundup highlights a blockbuster acquisition poised to reshape distribution, high-profile collaborations bringing new offerings to consumers, and continued momentum in emerging categories like sushi. At the same time, operators are doubling down on menu innovation and aggressive value platforms to navigate cost pressures and drive traffic, signaling a competitive environment where scale, differentiation, and affordability are more critical...

McDonald's Expands McValue Menu with Under $3 Menu and Breakfast Meal Deals

McDonald's is expanding its McValue menu, including an Under $3 Menu and a $4 Breakfast Meal Deal, as an industry-focused response to rising costs, giving operators flexible offers to protect traffic and margins while still delivering value.

"For generations, McDonald's has been committed to delivering great value our fans can count on," said Alyssa Buetikofer, Chief Marketing and Customer Experience Officer, McDonald's USA. "As our customers' expectations evolve, we're making it easier for them...

Friendly’s Brings Joy to the Table With Fiesta Flavors, Dirty Sodas and 10 Under $10 Value Menu

Friendly’s is turning mealtime into a fiesta this spring with the launch of its Fiesta Flavors menu, a trio of new Dirty Sodas and an all-new 10 Under $10 Value Menu, all available starting March 11. The limited-time offerings blend comfort and creativity, giving families new reasons to gather while keeping value front and center.

Headlining the launch is the Fiesta Flavors lineup, featuring four limited-time entrées (each starting at $15.99):

Southwest Taco Burger...