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America is Freezing Food at Record Rates
Americans have been freezing food at record rates these past two years, with a majority of people across the country (55%) saying they bought a second or even third freezer to house all the extra frozen food.
A recent survey* of 2,000 people across America revealed that some of the most common foods in freezers are vegetables, soups and sauces. And close to a third reported feeling ‘stressed,’ ‘uneasy,’ or ‘surprised’ when they open their freezer and see all the unused food; one-half say they have to waste their frozen food because...
Frozen Category Leader Real Good Foods Company Names Power Digital Marketing as Agency of Record
The Real Good Foods Company, an innovative, high-growth, branded frozen food company producing nutritious frozen foods that are high in protein, low in carbs, and made from real food ingredients, today announced the appointment of disruptive, full service digital marketing agency Power Digital Marketing as its agency of record. Performance-based Power Digital Marketing will be an integral partner in driving further retail expansion and consumer brand awareness for the leading producer of nutritious, frozen foods.
A new addition to Power Digital's growing list...
AYO Foods Expands as West African Favorites Now Available at Kroger Locations Nationwide
AYO Foods, a premium frozen food brand delivering an authentic and delicious line of West-African inspired cuisine, today announced that its products are now available across the U.S. at Kroger, and Kroger owned banners nationwide. Kroger will be carrying some of the company's most popular offerings including Jollof Rice, Puff Puff, and two recently launched items in partnership with Bravo TV's Top Chef, Eric Adjepong, Chicken Yassa and Waakye. The company's new partnership with Kroger, along with a growing body of fast-growing regional grocers like...
Real Good Foods Expands Frozen Entrée Offerings at Kroger Stores Nationwide
The Real Good Foods Company, a high growth brand in frozen food, announced today the launch of seven new frozen, high protein, low carb, grain free, gluten free entrées in approximately 1,500 Kroger stores nationwide. These tasty offerings are made with real ingredients that allow consumers to stay on track with their health and wellness goals while also bringing convenience to every lifestyle.
"We are delighted with this expansion of approximately 10,000 points of distribution in Kroger stores and Kroger owned banners," said Bryan Freeman, Executive Chairman of...
Sweet Earth Foods Debuts New Plant-Based Breakfast Bowls and Reformulated Deli Slices Nationwide
Plant-based foods innovator Sweet Earth Foods is announcing the nationwide launch of their new heat-and-eat Breakfast Bowls and reformulated, ready-to-eat Deli Slices. As consumers return to on-the-go busy lifestyles, these prepared meal and plant-based protein offerings provide quick plant-based solutions.
The three new Sweet Earth Breakfast Bowls meet this demand and are inspired by classic regional scrambles, all while offering between 17 - 20 grams of plant protein and three to five grams of fiber in every bowl. New flavors found in the frozen meals section include...
OZO Expands Line of Plant-Based Proteins in Frozen and Fresh Aisle
Colorado-based Planterra Foods is expanding its portfolio of plant-based products in the fresh and frozen category by launching a variety of new items for families to have more options of convenient plant-based meals at home. Available now, consumers can add the OZO™ Frozen Nuggets (10.6 oz), plant-based Chicken Patties (4, 2.5 oz patties), and Italian Style Meatballs (12-1 oz meatballs) as well as fresh Smokehouse Burgers (2-4 oz patties) and plant-based Ground Turkey (12 oz) to their plant-based rotation of OZO™ meals.
These new OZO™ products offer a spin on plant-based proteins in the categories of chicken, turkey and beef, with bold flavors for delicious meat-free possibilities stored...
ANALYSIS: Chicken Wings Head into Overtime
It isn’t often that chicken wings continue to command the limelight in Q2. But despite the conclusion of March Madness, and in the absence of any wing-centric holidays on the immediate horizon, the market...
OZO Debuts New Line of Frozen Plant-Based Proteins Available Nationwide at Kroger
After making its debut in the refrigerated aisle last June with the launch of OZO™, Colorado-based Planterra Foods is adding to their portfolio by making it even more convenient for families to have delicious plant-based meals at home with the launch of their frozen line offerings. Available now, consumers can add the OZO™ Smokehouse Burgers (four-3 oz patties) and Original Breakfast Sausage (six-1.67 oz sausages) to their freezer, with more frozen products coming this summer, including plant-based meatballs and plant-based chicken nuggets and patties.
The pandemic has forced people to get creative in the kitchen, and these innovative offerings are the perfect addition to weekday meals or weekend grill outs, with the option to heat and eat or freeze for later. This year, as grilling season approaches and more families come together for...
American Food and Grocery Shopping Patterns have Changed One Year Into the Covid Pandemic
Since the emergence of the COVID-19 global health crisis, 96% of Americans say they clean and disinfect their homes as much or more than before; nearly half (47%) are eating healthier and half are cooking more; and almost one in seven are watching more television as a form of self-care and snacking while they do it. These new or increased consumer behaviors have contributed to a 14% increase in American household grocery spending, according to NCSolutions (NCS), a leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.
Marking the one-year anniversary of the COVID-19 pandemic, NCSolutions conducted an analysis of 12 months of its consumer purchase data as well as findings from a newly fielded...
Dr. Praeger’s Launches Plant-Based Pizza Toppings
Dr. Praeger’s Sensible Foods, the family owned and operated leader in the all-natural, vegetarian, vegan, gluten free, and kosher frozen food categories for over 25 years, announces they are moving into the pizza category with three plant-based pizza toppings available for foodservice.
The Meatless Pepperoni Slices, Meatless Sausage Toppings and Chick’n Strips are all 100% vegan and kosher certified with zero cholesterol. Sold in 10lb frozen cases for foodservice, these meatless toppings are...
Livekindly Collective Expands Its Brand Portfolio With the Acquisition of Iceland Foods’ No Meat
LIVEKINDLY Collective, a collection of heritage and start-up brands, announced the acquisition of No Meat, Iceland Foods’ vegan meat alternative company.
“This acquisition is very complementary to our current portfolio further strengthening our position in the frozen sector of the fast-growing plant-based meat category", says Domenico Speciale, General Manager for LIVEKINDLY Collective in the UK. "No Meat has been such an incredible success with...
Survey: Meat Will Be a Key Ingredient for Americans Resolving to Eat Better in 2021
As many Americans are into week one of a new eating regimen, Applegate found that 72% of those surveyed believe meat should be part of a healthy diet and that 55% are resolving to cut back on sugar.
Despite the rising popularity of plant-based trends and lab-created “meat” substitutes, the survey found 58% of adults have no plans to consume less meat in 2021 and illustrated how consumers are seeking natural and organic meat products with...
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