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McDonald’s to Acquire Apprente, an Early Stage Leader in Voice Technology
McDonald’s Corporation (MCD) announced today an agreement to acquire Apprente, an early stage leader in voice-based, conversational technology. The agreement marks another bold step in advancing employee and customer facing innovations while further strengthening McDonald’s technology capabilities. The announcement comes after extensive exploration with several parties, including evaluating Apprente’s solutions in McDonald’s test restaurants.
Apprente was founded in 2017 in Mountain View, California, to create voice-based platforms for complex, multilingual, multi-accent and multi-item conversational ordering. In McDonald’s restaurants, this technology is expected to allow for faster, simpler and more accurate order taking at the Drive Thru with future potential to incorporate into mobile ordering and kiosks.
“Building our technology infrastructure and digital capabilities are fundamental to our Velocity Growth Plan and enable us to meet rising expectations from our customers, while...
McDonald's Adds Grubhub as Delivery Partner in NYC and Tri-State Area
Today, McDonald's USA and Grubhub announced a new partnership to begin expanding McDelivery to approximately 500 restaurants in the NYC and Tri-State Area. McDelivery will be available on the Grubhub marketplace and the company's New York brand, Seamless.
"At McDonald's, we're constantly innovating to find new ways to best serve our customers whenever and wherever they want, whether it's dining in our newly modernized restaurants, on-the-go through mobile order and pay or our drive-thru, or McDelivery. The convenience of McDelivery has been available to our customers in the NYC and Tri-State area for the past two years," said Marcos Quesada, Vice President of McDonald's Stamford Field Office. "We are excited to add Seamless and Grubhub, leading delivery platforms in NYC, to our McDelivery service and to create more options for...
McDonald’s to Spice Up Menus with New Spicy BBQ Glazed Tenders and Spicy BBQ Chicken Sandwich
September just got a whole lot saucier at McDonald’s.
Introducing McDonald’s new Spicy BBQ Glazed Tenders and Spicy BBQ Chicken Sandwich, two new chicken menu items coming to participating restaurants nationwide for a limited time beginning on September 11. Perfectly sauced with just the right amount of spice, the new offerings are set to be an unexpected, feel-good boost to any occasion, from backyard parties to tailgates.
McDonald’s Adds DoorDash as U.S. Delivery Partner
Today, McDonald’s USA and DoorDash announced a new partnership to expand the availability and accessibility of McDelivery beyond its current offering, launching first in the Houston, Texas area across more than 200 restaurants beginning July 29th.
“In a few short years, McDelivery, has become an important part of our growth and our customer-centric strategy,” said Chris Kempczinski, President of McDonald’s USA. “Building on the success of McDelivery in the US, we’re excited to make McDelivery accessible to customers on DoorDash, which is available in all 50 states and reaches...
McDonald's Reports First Quarter 2019 Results
McDonald's Corporation today announced results for the first quarter ended March 31, 2019.
"We started the year strong with our 15th consecutive quarter of positive global comparable sales, reflecting continued broad-based momentum across each of our global segments," said McDonald's President and Chief Executive Officer Steve Easterbrook. "We remain focused on running better restaurants and elevating the experience for our customers by providing convenience on their terms through delivery, Experience of the Future, and our evolving digital channels."
First quarter highlights...
Sonic Brings the Bacon with the New BBLT
As the year goes on, 2019 is proving to be the year of the bacon battles. After McDonald's introduced the first nationwide bacon bash called "Bacon Hour" back in January, Wendy's created its own limited time offer to celebrate the American favorite. Wendy's offer included a free baconator and $0 delivery through DoorDash with a $10 purchase during a short time in Janury through February. Now, quick service restaurants like Sonic are creating their own take on consumer's love for bacon.
Sonic has added a twist to an iconic favorite to create the BBLT, a sandwich with so much bacon, there is ...
McDonald’s to Acquire Dynamic Yield
McDonald’s Corporation (MCD) and Dynamic Yield Ltd. today announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth.
McDonald’s will utilize this decision technology to provide an even more personalized customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather, current restaurant traffic and trending menu items. The decision technology can also ...
Restaurant Chains Support Packaging Initiative
Three giant restaurant companies have joined forces to support an initiative addressing packaging waste issues that challenge the foodservice industry. The plans include development of a sustainable cup that is recyclable and compostable.
Starbucks, McDonald’s and Wendy’s, all recognizing the need for increased and improved sustainable packaging, are participating in the NextGen Consortium, which is focused on creating environmentally friendly food packaging solutions.
The effort, led by sustainable investment firm Closed Loop Partners, began last September, with the NextGen Cup Challenge, a contest highlighting sustainable packaging innovations, such as the creation of a cup the companies could serve at their units worldwide. NextGen said 12 firms are now ...
Menu Price Increases Help Boost McDonald's Q4 Sales Up 2.3% in U.S.
McDonald's Corporation today announced results for the fourth quarter and year ended December 31, 2018.
"Our performance in 2018 was strong, driven by the Velocity Growth Plan with broad-based momentum across each of our global segments. We continued to transform our business by making substantial progress on modernising our restaurants and offering more convenience, choice and value to our customers," said McDonald's President and Chief Executive Officer Steve Easterbrook. "We've now achieved 14 consecutive quarters of positive global comparable sales and our customers rewarded us with more visits in 2018, helping us to achieve two consecutive years of global guest count growth for the first time since 2012...
Wendy's Launches Baconator LTO Following McDonald's Bacon Hour Announcement
In celebration of bacon's limited time arrival to menu classics such as the Big Mac Bacon burger, Quarter Pounder Bacon burger, and cheesy bacon fries, McDonald's is providing consumers with even more bacon. On January 29, from 4:00-5:00 pm local time, McDonald's is hosting the first nationwide bacon bash called Bacon Hour. For 60 minutes, customers will be able to get Applewood smoked bacon with anything on the menu, at no additional cost. As if bacon on the three classics was not enough, McDonald's will also be giving customers two half pieces of bacon on the side with any purchase, and it can be added to any items they wish.
In response to McDonald's Bacon Hour, Wendy's has created their own limited time offer to celebrate the American favorite. Beginning January 28 through February 4, Wendy's is offering a free Baconator and $0 delivery through DoorDash ...
The New Big King XL Sandwich at Burger King Restaurants Outsizes the Competition
Burger King restaurants is flame-grilling the competition with a new sandwich that has 175% more beef than the Big Mac. Introducing the BIG KING XL sandwich, featuring more than 1/2 lb** of flame-grilled 100% beef, topped with melted American cheese, sliced onions, zesty pickles, crisp lettuce and our special savory sauce all on a toasted sesame bun.
Available at restaurants nationwide and starting today, the BIG KING XL sandwich will make guests want to swap their bread for beef—literally ...
McDonald's Introduces Big Mac Bacon, Quarter Pounder Bacon, and Cheesy Bacon Fries
Mouths Prepare to Water as McDonald’s Classics with Bacon is first Limited Time Offer of 2019
Bacon makes everything better, and the only thing better than bacon is McDonald’s adding it to three of its widely-loved Classic menu items. That’s right bacon aficionados, today McDonald’s unveils the Big Mac® Bacon burger, Quarter Pounder®* Bacon burger and Cheesy Bacon Fries for a limited time. Just when you thought your taste buds couldn’t discover more deliciousness, Bacon on Classics will be available for a limited time starting Wednesday, January 30 at participating restaurants nationwide. The new line-up includes ...
McDonald’s Refocuses Value Efforts as Customers Seek Savings this Holiday Season and in the New Year
Company brings back 2 for $5 Mix & Match Deal including 100% fresh beef* Quarter Pounder® with Cheese, announces enhancements to $1 $2 $3 Dollar Menu
As part of McDonald’s ongoing efforts to serve up more of the delicious food our customers crave at a great value, we’re pleased to bring back the 2 for $5 Mix & Match Deal on December 21 for a limited time at participating restaurants nationwide.
With the return of the 2 for $5 Mix & Match Deal, customers can choose two craveable and delicious menu items at a great value. Burger fans will rejoice thanks to the introduction of a new headliner: the hot and deliciously juicy 100% fresh beef Quarter Pounder with Cheese. The fresh beef Quarter Pounder with Cheese is an exciting addition to the lineup, which also includes iconic menu options that we know our customers love like ...
How Much 12 Classic Fast-Food Items Used to Cost
Find out what your favorites cost back in the day
McDonald’s Big Mac
In 1967, when McDonald’s introduced the sandwich that became iconic, it cost 45 cents. The price remained about a dollar through much of the 1970s, but it has gone up since. These days, the cost of two all-beef patties, special sauce, lettuce, cheese, and onions on a sesame seed bun ranges around the world. In New York City in 2018, a Big Mac would set you back $5.09.
Burger King Whopper
Ten years earlier, Burger King released its flame-broiled signature sandwich in Miami. The price in 1957 ...
McDonald’s Announces New Antibiotic Policy for Beef
As one of the world’s largest restaurant companies, McDonald’s has the opportunity to use our scale to tackle some of the most complicated challenges facing people, animals and our planet - and help drive industry-wide progress.
Today, McDonald’s is announcing a policy to reduce the overall use of antibiotics important to human health, as defined by the World Health Organization (WHO), which applies across 85% of our global beef supply chain.
According to the WHO, antibiotic resistance is one of the biggest threats to global health, food security, and development today. With our new policy, McDonald’s is doing our part to help preserve the effectiveness of antibiotics for human and animal health in the future.
"Antibiotic resistance is one of the greatest threats to mankind today. We commend McDonald's effort to develop a global policy guiding how antibiotics are used within its beef supply chain. The company has set an ambitious timeline for ...
Order a Whopper Sandwich for a Penny at McDonald’s with the BK App
Download the BK® App. Go to a McDonald’s. Order the WHOPPER® Detour for 1¢. Pick it up at a BURGER KING® Restaurant.
Today, the BURGER KING® brand is turning more than 14,000 McDonald’s into BURGER KING® restaurants. Sort of. For a limited time, when you go within 600 feet of a McDonald’s restaurant you can order a flame-grilled WHOPPER® sandwich for only 1¢ on the newly revamped BK® App. It’s what we call a WHOPPER® Detour.
The WHOPPER® Detour works by geofencing McDonald’s locations across the country. If a guest is inside one of these geofenced areas and has the new BK® App on their device, the app will unlock the WHOPPER® sandwich for a penny promotion. Once the 1¢ WHOPPER® sandwich order is placed, the user will be “detoured” away from McDonald’s, as the app navigates them ...
Plain and Simple, some Chains are Offering Clean-Label Menu Items
Restaurant companies, committed to answering their customers’ calls for clean-label items, are taking that request seriously.
In addition to offering more better-for-you menu options that are smaller in size, lower in calories and made with whole grains and lean proteins, some restaurant chains also are removing artificial colors and preservatives from their foods. Here’s a sampling...
Testing Made-to-Order Chicken in Western Washington State
McDonald’s is currently testing an Ultimate Chicken Sandwich and Ultimate Chicken Tenders at more than 160 participating restaurants in Western Washington. The new Ultimate Chicken Sandwich and Ultimate Chicken Tenders are lightly-breaded and seasoned and made with all-white meat chicken. Both are made-to-order in McDonald’s kitchens and always served hot and tender, delivering the ultimate chicken experience.
“Our focus on menu innovation is essential as we continue to evolve and build a better McDonald’s,” said Linda VanGosen, McDonald’s Vice President of Menu Innovation. “Our made-to-order Ultimate Chicken Sandwich and Ultimate Chicken Tenders reflect McDonald’s commitment to respond to customers’ desires for more chicken offerings, higher quality, and distinct, delicious flavors.”
The Ultimate Chicken Sandwich is made with...
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