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Holiday Spending Outlook Puts Value and Convenience in Focus for Foodservice

US consumers are expected to spend slightly less this holiday season as higher costs pressure household budgets. For foodservice operators and retailers, the outlook suggests consumers still plan to celebrate, but will be more selective about where holiday dollars go.

According to Circana’s 2026 US Holiday Purchase Intentions Study, consumers plan to spend an average of $779 during the 2026 holiday season, down from $796 in 2025. The survey of 3,534 US consumers found most shoppers expect to spend about the same as...

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Oct 9 11:05 AM, Expana
Transportation
Thanksgiving
Retail Promotions
Consumer Spending
Holiday Season
Consumer Prices
Consumer Behavior
Research Study
Consumer Surveys
Reports
Convenience
Private Label
Retail
Grocery
Circana
Foodservice
North America

ANALYSIS: WOG Prices Turn Upward Despite Values Lagging Behind Past Norms

3-lb. to 3.5-lb. WOG prices are entering the seasonal period where values typically firm into the end of the year. The historical pattern is clear: November and December routinely post some of the highest pricing of the calendar year as consumer behavior shifts around holiday shopping. Families spend more time outside the home and lean heavily on convenience foods like rotisserie chickens or deli-prepared eight-piece fried chicken. The consistent bump in retail and food service pull has historically translated into a reliable lift on whole chicken markets. Over the past five seasons, the average increase...

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Nov 24 12:58 PM, Expana
ANALYSIS
Holiday Season
Chicken
North America


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