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Dolly Parton Partners with Conagra Brands on New Line of Frozen Dinners
America’s sweetheart and musical icon, Dolly Parton, has announced the expansion of her retail food line.
In partnership with industry leader Conagra Brands, the launch builds on a successful collaboration that began in 2022.
The new line combines the convenience of single-serve frozen meals with the finger-licking flavors of Southern-inspired cuisine. Each meal retails for $4.49 and can be prepared in either the microwave or oven. The meals are available at major grocery retailers across the US.
Product highlights...
Americans Turn to Frozen and Dairy Aisles to Keep Resolutions
As millions of Americans begin tackling their New Year's resolutions today, new research reveals the frozen and dairy aisles are becoming important destinations for achieving health, budget and convenience goals. According to a survey commissioned by the National Frozen & Refrigerated Foods Association (NFRA), 66% of Americans say pre-portioned ingredients help them achieve their health goals, while 75% cite cost savings as a top reason for choosing the frozen and refrigerated aisles - signaling a continued shift in shopping and eating habits...
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