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Smashburger Expands with Seasonal, Value Menus
Smashburger, one of the nation’s leading better-burger fast casual concepts, is expanding its menu this summer as part of a broader strategy to drive traffic and increase customer engagement.
The brand has launched two new menu initiatives: the "Summer of Smash" limited-time menu and a new All-The-Time Menu aimed at price-sensitive consumers.
The Summer of Smash menu features the debut of the All-Angus Big Dog, available in four builds: Americana, Bacon Cheese, Chili Cheese, and Chili Cheese Jalapeño...
Burger King Invites Guests to Shape the Menu with New “Whopper by You” Platform
Staying true to its promise, Burger King is giving guests the chance to quite literally “Have it [Their] Way” all summer long.
Beginning July 15 and for a limited time, fans can submit their dream Whopper builds via the brand’s new interactive “Whopper by You” platform.
To kick off the campaign, BK is rolling out its first guest-inspired creation: the BBQ Brisket Whopper and BBQ Brisket Whopper Jr.
The BBQ Brisket Whopper features slow-cooked BBQ brisket, crispy onions, American cheese...
ANALYSIS: US Brisket Prices Soften as Seasonal Demand Cools
Brisket prices have eased following the conclusion of peak buying for St. Patrick’s Day corned beef production. Expana’s Benchmark Price for Choice brisket now sits at $3.38/lb, reflecting a 12% decline since the start of 2025. While prices have softened, they remain 6% above the three-year average and 3% higher than this time last year.
The recent price decline can be attributed to a slowdown in demand after the bulk of seasonal purchasing for St. Patrick's Day wrapped up. Additionally, January and February are historically...
The Retail Rundown: Grocers Leverage Seasonal Trends; Inflation Update
As temperatures rise across much of the US, grocers are highlighting seasonal offerings for springtime occasions and grilling essentials.
Retailers are refining their marketing strategies to align with shifting demand, appealing to sports fans to boost traffic in the meat department. However, securing lower year-over-year protein prices remains a challenge, as factors like animal disease continue to affect availability across key categories.
The wholesale chicken market is gaining traction with baseball season on the horizon, driving demand for boneless items. Expana reports that buyers are scrambling to secure supply...
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