Chipotle to Bring Back Smoked Brisket as Restaurants Compete for Fall Dining Occasions

Chipotle Mexican Grill will bring back its Smoked Brisket to restaurants in the US and Canada on Nov. 5, reintroducing the limited-time protein as quick-service restaurants look to capture foot traffic with seasonal menu offerings and promotional deals.

The brisket will return during the heart of the US football season, when restaurants often use game days and watch parties to create additional dining occasions. Chipotle has not disclosed how long the brisket will remain on menus, but the company says the item has sold out...

Rancher's Premium Smokehouse Launches Two Burnt End Varieties at Kroger Texas

Rancher's Premium Smokehouse is thrilled to build on its partnership with Kroger Texas. Ranchers Premium Smokehouse is expanding beyond its signature smoked sausage lineup with the launch of two new fully cooked barbecue entrées: Brisket Burnt Ends and Pork Burnt Ends. Available beginning August 17 at Kroger stores across Texas, the new products arrive just in time for the back-to-school season, giving families an easy way to enjoy authentic barbecue without spending hours tending a smoker.

While the entrée line is new to grocery shelves...

Promotions Differentiate US Beef in Untapped Japanese Market

Market development efforts in Okinawa accelerate as USMEF utilizes TV and social media to support a monthlong foodservice promotion for U. S. beef.

A report from the Japan Tourism Agency provided further confirmation of the country’s tourism boom: Spending by international visitors in 2025 increased 16% year-over-year to record levels. For U.S. beef, tourism growth is creating opportunities in new regions such as Okinawa.

Okinawa is the southernmost and westernmost prefecture of Japan, consisting of a chain of islands located about 1,300 miles southwest of Tokyo. With a population of about 1.5 million...