Impossible Foods Introduces Meatier Brand Identity, Transitions to Bold New Packaging 

Today at Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The California-based company is inviting meat-eating and flexitarian consumers to believe in a future of food that is better tasting, better for people and better for the planet.

A new, striking red aesthetic is at the heart of Impossible’s brand identity evolution, but this move is more than a color change. It...

New Industry Resource Captures Culinary Evolution of the Caribbean

Developed in collaboration with local food scholars and regional chefs, the textbook is a go-to resource for educators and foodservice professionals

Honoring island traditions and promoting regional variations of local dishes are at the heart of a new USMEF marketing program to incorporate U.S. beef and pork into culinary communities throughout the Caribbean islands.

“The culinary histories of the islands are fascinating and ever-evolving,” says USMEF Caribbean Representative Elizabeth Wunderlich. “But there are no resources available that capture the multi-cultural influences...

Popeyes® Launches First Super Bowl Commercial Featuring New Wings

Popeyes® has unveiled its first-ever Super Bowl commercial featuring actor, writer, and comedian Ken Jeong trying the famous brands’ new Wings for the first time.

The funny commercial is based on Jeong, who cryogenically froze himself 52 years ago waiting for the best-ever wing to be created. Jeong is unfrozen to discover Popeyes has permanently launched Wings in five delicious flavors – along with many other changes from 52 years ago, including drones, driverless cars, scooters, and new breeds of doodle dogs...

Roy Rogers Restaurants Expands Partnership with Trevelino/Keller to Drive Consumer Engagement

Trevelino/Keller (T/K), recognized for its relevant and successful work with classic restaurant concepts, today announced an expanded partnership with Roy Rogers Restaurants. After more than two years of supporting Roy Rogers’ franchise sales business, Trevelino/Keller will now support the nostalgic cowboy brand with its consumer marketing initiatives.

With a track record of driving growth and success for some of the country’s most iconic restaurant and franchise concepts, Trevelino/Keller has solidified its reputation as a leader in delivering outcome-driven solutions that build, launch and...

Dickey’s Barbecue Pit Teams Up Dallas Cowboys Partnership with Expansive Media Buy

Dickey’s Barbecue Pit, who recently secured a huge victory by being named the Official Sausage of the Dallas Cowboys, has announced to their domestic franchisee community that parent company Dickey’s Barbecue Restaurants, Inc. will be matching dollar for dollar all of their national Marketing Fund’s advertising spends starting in September and continuing through the end of the year.

While Dickey’s national Marketing Fund advertising budgets are consistently spent exclusively on media support for the brand’s locations across the country, this additional budget allocation from Dickey’s Barbecue Restaurants, Inc...

Taco Bell Will Help Pay for Your Taco Tuesday Celebration, Even if it's Not at Taco Bell

To celebrate the liberation of the Taco Tuesday trademark registration in 49 states, and to support and spotlight restaurants who now have the right to freely use Taco Tuesday, Taco Bell has announced that on Tuesday, September 12, Taco Tuesday fans (nearly) everywhere* can celebrate Taco Tuesday (nearly) anywhere – and Taco Bell will help pay for it.

On Taco Tuesday, September 12, Taco Bell, in partnership with DoorDash, is opening a $5 million taco tab...

Sam’s Club Member Access Platform Demonstrates Significant Return on Ad Spend 

After announcing the release of in-club attribution for search and sponsored product ads, Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, is sharing data from Sam’s Club Member Access Platform (MAP) that shows it is already generating significant results for those using the solution. Fueled by this success, Sam’s Club MAP is rolling out additional design, targeting and usability features for its omnichannel advertisers.

Now advertisers have the ability to see exactly what revenue is generated by which ads, demonstrating measurable return...

Yum! Brands Advances Ongoing Data Strategy to Enhance Customers’ Digital Experiences

Yum! Brands, Inc. announced today the latest step in the Company’s strategy to enhance the digital experiences of customers by selecting Treasure Data™ as its Customer Data Platform provider to help drive customer acquisition, growth and retention.
Many Quick Service Restaurants (QSRs) have unknown diners in their customer base, and being able to personalize marketing to them is important in order to increase brand loyalty and frequency. Treasure Data’s advanced AI and machine learning capabilities can provide rich, actionable insights that deliver engaging, personalized content to...

UK Supermarket Leader Morrisons Selects Eagle Eye to Supercharge Loyalty and Promotions Capabilities

Eagle Eye, a leading SaaS technology company powering real-time, omnichannel and personalised consumer marketing activities, has secured a five-year contract with Morrisons Supermarket Ltd, one of the largest supermarket chains in the UK to further develop its loyalty and promotional offering.

Eagle Eye's AIR platform will enhance Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in-store, online and on fuel. The new offering will create more ways of engaging with customers, and help the supermarket...

Dog Haus Continues to Innovate with Hyperlocology Partnership

Dog Haus is excited to announce that it has tapped Hyperlocology as its lead advertising partner.

The acclaimed brand entered 2023 seeking out the best digital advertising partner for franchise brands with the goal of maximizing every advertisement dollar, while using as many data sources as possible for targeting new and existing customer bases. That search led to Hyperlocology partnership, whose “brand directed, locally perfected” motto seamlessly relates with Dog Haus, and a deal was struck in February to begin working together.

“Now more than ever, meeting your customers where they are...

Ring the Bell! Every Day is Taco Tuesday® at Taco John's

Taco John's has proudly owned the Taco Tuesday trademark since 1989. In celebration of this non-anniversary, beginning today – conveniently, Taco Tuesday– Taco John's is rolling out a special Taco Tuesday deal – $2 for 2 Tacos (crispy or softshell). Every day, all day, May 16 - May 31, through the Taco John's Mobile App, for Bigger Bolder Rewards Members.

Because at Taco John's, Every Day is Taco Tuesday!

"I'd like to thank our worthy competitors at Taco Bell for reminding...

Applebee’s Fan-Favorite 2 for $25 with Steak Makes a Perfect Date Night Match!

Applebee’s favorite two person pairing, the 2 for $25 deal, just got better. Guests can now enjoy a 6 oz. Top Sirloin for one - or both - of their entrée selections, paired with an appetizer or two side salads for only $25!* Grab your friends, family, or S.O. and choose from a special menu that includes two full-size entrées and a choice of one appetizer, or two side salads, for dine-in, To Go and Delivery.
Whether celebrating date night or going out...

Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery

Today, Roku announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey. Across select pilot partners, results showed that on average, people who saw the ad on the Roku platform purchased more of the advertised products on Instacart versus the average customer*.

The partnership brings together viewership data from Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico**, and insights...