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UB Executive Conference: Steve Sands Says the Call for Transparency is Real
The second half of the day kicked off after lunch on Tuesday with Steve Sands Vice President of Protein, Performance Foodservice. His presentation on differentiating products through branding and transparency illustrated the topic from a relevant and applicable standpoint as it relates to the value chain.
Sands asserted that restaurants today need a story. Today’s consumer is asking: “Do you have my back?”
“But if you’re going to tell a story, you better make sure that story is real. Because food fraud is at an all-time high,” Sands noted.
Many companies are only pursuing transparency after getting burned. But this trend is not going away and it’s better to be proactive.
In fact, the call for transparency is so real that...
UB Executive Conference: “All the Rules Have Changed—and We Have to Change with Them”
Urner Barry’s Executive Conference is well under way at the Bellagio in Las Vegas with Michael Sansolo kicking things off as the first speaker with a riveting and, often, hilarious speech on the changing dynamics of retail food marketing.
Michael Sansolo is a speaker, author and consultant, specializing in the retail food sector. His presentation on “Surviving the Brave New World of Business” stimulated and inspired attendees to think differently about the topic of staying relevant in a changing world.
Pointing out that there has never been more information circulating in the modern age of communication, Sansolo told the audience, “Unless we’re talking, we’re invisible...
Hormel Takes Pepperoni Lovers Beyond the Pie
A new Hormel ad campaign launched today, with the tagline Think It Up, Make it Up, Pep it Up! The initiative consists of three animated “pepisodes” featuring an animated scene surrounding the use of pepperoni in a different food, from nachos to pizza bagels.
One spot replaces a basketball with a slice of pepperoni which is then “dunked” onto a pizza bagel, and another has a couple lifted airborne by pepperoni “balloons” that then ascend further onto the surface of a quesadilla.
Hormel has launched this campaign as part of...
Modern Retailers are Meeting Multichannel Consumer Demands
As more consumers embrace multichannel shopping, retailers are diversifying their investments online and offline to meet customers’ needs, according to the annual State of Retailing Online study released today by the National Retail Federation and Forrester.
“Retailers are evolving with customers’ shopping behaviors by creating a seamless shopping experience online and in store,” NRF Vice President of Research Development and Industry Analysis Mark Mathews said. “From pop-up stores to social marketing, retailers are finding innovative ways to engage and acquire new customers.”
Retailers clearly see the value of physical stores, particularly as ecommerce costs are increasing. More than half of surveyed retailers confirm they will ...
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Tyson Foods Initiates Coalition to Advance the Future of Sustainable Protein
African Poultry Sector Remains Strong Opportunity for Investors
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