Burger King Plans to "Reclaim the Flame" and Boost Sales Through $400 Million Investment

Burger King unveiled its “Reclaim the Flame” plan with the hopes of accelerating sales growth and driving profitability for its franchisees.

The plan was developed alongside franchisees and was shared at its annual convention by President of Burger King North America, Tom Curtis.

Burger King will invest $400M over the next two years as it works to “Reclaim the Flame.” $150M will head to advertising and digital investments to “Fuel the Flame” while $250 million will focus on a “Royal Reset” involving...

Burger King® Celebrates Its Birthday With a New Limited-Edition Crown and Free Whopper Jr. Sandwiches

Burger King is keeping its birthday lit – flame-grilled, that is. Guests have loved the Home of the Whopper since 1954, and on June 1, the brand turns 68 years old. To celebrate, Burger King is launching a limited-edition birthday crown at participating restaurants nationwide and Royal Perks members can get a free Whopper Jr. sandwich with any $1+ purchase for one day only*.

Burger King has continued to reward its Royal Perks members with exclusive benefits they can’t find...

Burger King, Cargill, NFWF Partner to Support Cattle Ranchers Through Regenerative Ag Practices

On April 12, Burger King and Cargill announced a partnership with the National Fish and Wildlife Foundation (NFWF), the largest private conservation grant provider in the U.S., to support cattle ranchers committed to addressing climate change through regenerative agriculture practices in Colorado, Kansas, Nebraska, New Mexico, Oklahoma and Texas. This five-year initiative with up to $5 million in funding, brings together two major beef brands dedicated to emissions reduction, reinforcing the important role beef and cattle play in helping the Great Plains thrive...

Burger King Invites Everyone to Order Through Its App

Everyone loves a Whopper. Thanks to the Burger King app’s delivery feature, you can get one brought right to your door and tame that all-too-familiar Whopper craving.

At Burger King we know that, except from our restaurants, there is no place like home, the only other place on earth where we can truly be ourselves, no makeup, no bow tie and no one judging us. That’s why, now, Burger King claims that ‘Every home can be the Home of the Whopper’! The new Burger King...

Burger King® Whopper® Melts — Three New Handheld Toasted Sandwiches — Now Available Nationwide

At Burger King, we want our guests to have it their way — whether that means adding extra, extra cheese, no pickles, a lot of pickles, stealing a friend’s onion rings instead of ordering your own, or holding a sandwich in one hand while typing a text with the other. Which is why we’re introducing a new way to Whopper…our new Whopper Melts are a cheesy, melty way to enjoy a flame-grilled Whopper — but if it fits in one hand, is it really a Whopper?...

Restaurant Brands International Inc. to Acquire Firehouse Subs

Restaurant Brands International Inc. and Firehouse Restaurant Group Inc. ("Firehouse Subs") announced today that they have reached an agreement for RBI to acquire Firehouse Subs for $1.0 billion in an all-cash transaction. The transaction offers significant long-term unit growth potential to drive attractive returns for all stakeholders and is expected to be immediately accretive to RBI's diluted net earnings per share.

Firehouse Subs adds a strong and loved restaurant brand with attractive unit economics in a complementary category to RBI's existing family of iconic quick service restaurant...

Burger King® Tests New Impossible™ Nuggets Made From Plants

You come to BK to have it your way – whether that’s the iconic flame-grilled Whopper®, the hand-breaded Ch’King™ sandwich, or one of the exciting new innovations on our menu like the Impossible™ Nuggets Made From Plants. Burger King will be the first global quick-service restaurant brand to test the plant-based nuggets from Impossible Foods that have the savory taste of a family favorite, with a golden-brown crispy breading on the outside and a tender, juicy bite on the inside. In short...