Circana Tells Advertisers to Start Holiday 2026 Planning Earlier

Advertisers should start planning for the 2026 holidays earlier as shoppers increasingly discover products through social platforms, creators and AI tools, according to new guidance from Circana.

In its report, How Advertisers Should Prepare for Holiday 2026, the market research firm recommends that brands and media teams begin holiday activity ahead of traditional peak periods, build social and creator discovery into media plans, optimize product data for AI-assisted shopping and measure results across channels.

The case for an earlier start is reflected in Circana’s 2025...

Circana, DoorDash Partnership Aims to Measure Incremental Value of Retail Media

Circana has entered into a new partnership with DoorDash to provide independent measurement of advertising performance on the delivery platform, giving consumer packaged goods (CPG) brands a way to assess whether Sponsored Products and Sponsored Brands are generating incremental sales.

The collaboration comes as retail media advertisers increasingly look for standardized measurement that connects ad exposure with actual purchasing behavior.

"As retail media matures, most networks offer incrementality solutions for their own ecosystem, but marketers also need measurement they can compare and contrast across networks...

OpenTable Launches New Media Network, Connecting Brands with Millions of Global Diners

OpenTable, a global leader in restaurant tech, today announced the launch of its new media solution, OpenTable Media, unlocking paid partnerships and advertising on the platform. The new offering positions OpenTable as a valuable, full-service media partner for a wide range of brands looking to reach consumers through differentiated channels and experiences.

OpenTable Media enables brands to build customized campaigns across multiple touch points in the diner journey, from discovery to booking, helping them reach new audiences, leverage strategic distribution channels, and better understand customer behavior.

Dave’s Hot Chicken Turns Up the Heat for the Big Game With First-Ever Super Bowl Ad

Dave’s Hot Chicken, the cult-favorite brand known for serving the most craveable hot chicken on the planet, is stepping onto the biggest stage in sports with its first-ever Super Bowl commercial, airing in New York and Los Angeles, marking a milestone moment in the brand’s rapid rise from parking-lot pop-up to global phenomenon.

The spot showcases what fans know best: the unfiltered, authentic reactions of real guests experiencing Dave’s signature hot chicken. Built from the brand’s viral user-generated content, the ad captures the raw emotion, humor...