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QSR Report Finds that AI Boosts Drive-thru Efficiency, but Slips on Hospitality
Artificial intelligence is playing a bigger role in quick-service restaurant drive-thrus, but new research suggests operators may be sacrificing parts of the guest experience as automation takes over more of the ordering process.
The 2026 QSR Drive-Thru Report, produced by QSR in partnership with Intouch Insight, found that hospitality-related employee behaviors declined when AI handled the ordering interaction. The findings point to a potential trade-off for restaurant operators looking to improve efficiency...
Circana Tells Advertisers to Start Holiday 2026 Planning Earlier
Advertisers should start planning for the 2026 holidays earlier as shoppers increasingly discover products through social platforms, creators and AI tools, according to new guidance from Circana.
In its report, How Advertisers Should Prepare for Holiday 2026, the market research firm recommends that brands and media teams begin holiday activity ahead of traditional peak periods, build social and creator discovery into media plans, optimize product data for AI-assisted shopping and measure results across channels.
The case for an earlier start is reflected in Circana’s 2025...
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