Iconic Trio Alert: Taco Bell, Lebron James and Jason Sudeikis for a Taco Tuesday Experience

Taco Bell is bringing icons together to shake up Taco Tuesdays with a new offering that builds on its long history of satisfying cravings with unparalleled value. Available exclusively on Taco Tuesdays from April 23 through June 4, the new $5 Taco Discovery Box brings together three of Taco Bell's most iconic tacos, including the brand-new Cantina Chicken Crispy Taco, and a medium fountain drink, delivering value, variety and craveability in one simple bundle. The limited time offer is accompanied by...

Taco Bell Launches New Cantina Chicken Menu Nationally to Shake up the Daytime

Taco Bell, the brand synonymous with late night, is tackling misconceptions that cheesy, crunchy, spicy cravings can only be satisfied late-night. Introducing the all-new, elevated Cantina Chicken Menu; including five new menu items: The Cantina Chicken Soft Taco, Cantina Chicken Crispy Taco, Cantina Chicken Burrito, Cantina Chicken Quesadilla, and Cantina Chicken Bowl. Select items of the Cantina Chicken Menu are now available* to Taco Bell Rewards members and the full menu will be available to all fans on March 21...

Taco Bell Unveils the Cheesy chicken Crispanada: A Bold Innovation with Mexican-Inspired Flavors

From the masterminds of the Taco Bell test kitchen comes the Cheesy Chicken Crispanada. The brand's take on the iconic empanada is set to hit menus nationwide for a limited time starting February 15, bringing with it a fusion of craveable flavors.

Taco Bell's commitment to push the boundaries of food creativity and innovation is grounded in its fusion-first ethos, creating a synergy where beloved flavors and forms come together to produce something entirely new. The Cheesy Chicken Crispanada is a testament to Taco Bell's...

Taco Bell Enters a New Value Era With the Launch of the New Cravings Value Menu

Taco Bell is ringing in the new year with new value offerings that give fans more ways to save. With a long history of providing delicious and affordable food to its fans, Taco Bell continues to innovate and create new ways to make fans happy and full.

Starting today, Taco Bell unveiled a revitalized Cravings Value Menu featuring a total of 10 craveable menu items and the new, permanent Veggie Build-Your-Own-Cravings-Box taking value and customization to new heights...

Fans Can Make a Taco Bell-Approved Crunchwrap Supreme and Chipotle Chicken Quesadilla at Home

Taco Bell® fans have long taken to social media to recreate their favorite menu items at home, but their creations never taste quite the same without the brand’s unique ingredients. Today, Taco Bell at Home introduces the first-ever Crunchwrap Supreme and Chipotle Chicken Quesadilla “Cravings Kits,” featuring proprietary Taco Bell restaurant ingredients, seasonings and sauces essential to making these fan-favorites at home. The Craving Kits are the latest offerings from Kraft Heinz’s Taco Bell at Home line designed to make it easier...

Everyone in the US Can Celebrate Taco Tuesday Freely, As State Trademark Registration Relinquished

Earlier this year, Taco Bell set out on a bold journey to give Taco Tuesday back to all by filing legal petitions to cancel the two standing trademark registrations. Today, that ambitious goal has been met, as Gregory's Restaurant and Bar has parted ways with the Taco Tuesday trademark registration covering the 50th state, allowing New Jersey businesses and residents to fully celebrate the best day of the week. This epic milestone comes shortly after Taco John's relinquished their trademark registration for the phrase covering 49...

Taco Bell and Doordash Come Together to Celebrate the Biggest Taco Tuesday Ever 

With the liberation of Taco Tuesday in 49 states, DoorDash has joined the fun with Taco Bell to throw a celebration for taco lovers across (most of) the country*, covering up to $5 million worth of tacos on Taco Tuesday, September 12. DoorDash, the on-demand delivery platform that connects consumers with their favorite local businesses, has assembled over 20,000 local Mexican restaurants to participate in the momentous event. By celebrating Mexican restaurants across the country, Taco Bell and DoorDash hope to empower businesses of all...

Taco Bell® Testing New Chile Crisp Chicken Menu Items In Southern California

Taco Bell announced its testing two new craveable chicken options, Chile Crisp Chicken Tacos and Chile Crisp Chicken Strips in a one-restaurant test in Newport Beach, CA (4101 Jamboree Rd, Newport Beach, CA 92660), available now for one week or while supplies last through ordering in the drive-thru and in-restaurant. The new menu items feature a sweet, spicy, and citrusy Chile Crisp Sauce, elevating the flavors of the crispy chicken through bold and innovative ingredients.

Crispy Chicken Meets Fresh and Bold Ingredients...

Taco Bell Raises the Bar for Team and Fan Experiences as it Sets Goal for 10,000 New Stores

More than halfway into 2023, Taco Bell's growth strategy is focused on fueling growth as the brand unveils new concepts to unlock unique experiences, introduce innovative solutions to industry wide challenges and create more digitally enabled restaurants. Ultimately, Taco Bell is on track to operate 10,000 U.S. based restaurants in the coming years by leveraging a variety of asset types including Cantinas that provide localized urban experiences, to a new iteration of Go Mobile® that will lead the industry in digital...

Taco Bell Will Help Pay for Your Taco Tuesday Celebration, Even if it's Not at Taco Bell

To celebrate the liberation of the Taco Tuesday trademark registration in 49 states, and to support and spotlight restaurants who now have the right to freely use Taco Tuesday, Taco Bell has announced that on Tuesday, September 12, Taco Tuesday fans (nearly) everywhere* can celebrate Taco Tuesday (nearly) anywhere – and Taco Bell will help pay for it.

On Taco Tuesday, September 12, Taco Bell, in partnership with DoorDash, is opening a $5 million taco tab...

Taco Bell Introduces Grilled Cheese Dipping Taco Featuring New Slow-Braised Shredded Beef

Ready for a new take on Taco Bell tacos? Inspired by the hearty, rich flavors of birria, the new Grilled Cheese Dipping Taco feature slow-braised shredded beef – a brand new protein offering from Taco Bell – with a three-cheese blend melted on the inside and grilled on the outside of a freshly fried daily white corn shell. The taco comes with warm nacho cheese sauce and a savory red sauce for dipping into before every glorious bite. The Grilled Cheese Dipping Taco is the latest addition...

Taco John's, Taco Bell End 'Taco Tuesday' Trademark Fight

There's a truce in the "Taco Tuesday" wars.

Restaurant chain Taco John's said Tuesday it is giving up its fight defending its trademark of the phrase "Taco Tuesday." Fast-food giant Taco Bell filed a petition in May with the U.S. Patent and Trademark Office seeking to cancel the trademark.

Taco Tuesday is generic and any restaurant that makes tacos should be able to use it, said Taco Bell, which is owned by Yum Brands.

Jim Creel, chief executive of Taco John's, which operates nearly 400...

Sean Tresvant Promoted to Taco Bell Division CEO, Effective January 1, 2024

Yum! Brands, Inc., today announced the promotion of Sean Tresvant to Taco Bell Division Chief Executive Officer, reporting to Yum! Brands Chief Executive Officer David Gibbs, effective January 1, 2024. Tresvant, who currently serves as Global Chief Brand and Strategy Officer of Taco Bell, will succeed Mark King, who has announced his decision to retire at the end of 2023. As CEO, Tresvant will assume global responsibility for driving Taco Bell’s growth strategies, franchise operations and overall performance.

“Sean is a visionary business leader and best...

Taco Bell Turns up the Heat with Paris Hilton and the Fan Favorite Return of the Volcano Menu

Taco Bell is coming in HOT with nostalgia for the return of the 2000s fan favorite Volcano Menu. To spice things up, Taco Bell is partnering with the queen of heat, Paris Hilton for a themed advice line: that's hot. As promised, the fan-favorite Volcano Menu returns nationwide on June 29 and even earlier for Taco Bell Rewards members with exclusive early access on June 27.

To bring back a trio of options so hot and so Y2K...

Taco Bell's Iconic Crunchwrap Goes Vegan

True Taco Bell fans have long been in the know on the extensive vegan and vegetarian options available through its customizable menu. After years of testing and tasting, the creative chefs behind the Taco Bell Test Kitchen unlocked the perfect recipe for its first fully vegan entree item: the Vegan Crunchwrap.

Just like how its original counterpart disrupted the quick service scene years ago, the Vegan Crunchwrap puts a new twist on what it means to enjoy vegan food. Craveable and convenient, the Vegan Crunchwrap...

Taco Bell, Cargill and the National Fish and Wildlife Foundation Partner to Restore Habitats 

With bold ambitions to operate 10,000 restaurants in the coming years, Taco Bell acknowledges its responsibility to balance global expansion with intentional impact. In pursuit of parent company Yum! Brands' broader climate efforts to reduce greenhouse gas emissions by nearly 50% by 2030, Taco Bell is taking bigger steps to improve the environmental effects of its supply chain, especially for one of its top-selling ingredients. Taco Bell is now partnering with its long-time supplier Cargill and the National Fish and Wildlife Foundation...