Taco Bell Expands Chicken Platform in Response to Consumer Demand

Taco Bell is expanding its chicken platform with two menu updates that build on existing formats and respond to sustained consumer demand for chicken.

Starting March 19, the chain is introducing the Crispy Chicken Crunchwrap Slider for a limited-time. Meanwhile, the Cantina Chicken Rolled Quesadilla transitions from a limited-time offer to a permanent menu item after successful testing. The product features slow-roasted chicken in a portable, rolled format, further diversifying Taco Bell’s chicken lineup.

"The response to Crispy Chicken Nuggets...

Revolutionizing Value Dining with Taco Bell's New Luxe Value Menu

Taco Bell is set to launch its new Luxe Value Menu on January 22, offering a new perspective on value for the conscious consumer.

Renowned for its value-focused options like the iconic Cravings Value Menu and the popular Luxe Boxes, Taco Bell continues to lead the industry in value offerings.

"At Taco Bell, value has always been about delivering more — more flavor, more abundance, more options, more excitement," said Luis Restrepo, Chief Marketing Officer, North America, at Taco Bell.

The Luxe Value Menu boasts a variety of items priced at $3 or less, introducing five innovative new selections alongside five fan favorites from the Cravings Value Menu.

A Year of Change, Value, and Growth in Foodservice

As we closed the month of December and ushered out the year 2025, we look back at some of the most memorable moments in foodservice. From corporate controversy to shifting consumer behavior, the year delivered no shortage of headlines.

Controversy erupted when a popular chain restaurant walked back a logo redesign that ultimately spilled into the political arena. "Value" emerged as the buzzword of the year as restaurants competed to give consumers more for their money. Meanwhile, beef prices climbed to historic highs, pushing chicken into the spotlight as diners...

Taco Bell Builds on Crispy Chicken Momentum with New Lineup

After the sell-out success of its tortilla-coated Crispy Chicken Nuggets, Taco Bell is expanding into strips, the next phase in what’s shaping up to be a full-fledged crispy chicken platform.

Starting June 17, the brand debuts Crispy Chicken Strips across tacos and burritos. Made with all-white meat chicken, the strips are marinated in zesty jalapeño buttermilk and breaded in a blend of tortilla chips and breadcrumbs for extra crunch. Each build is layered with shredded cheddar, pico de...