Taco Bell Defy™ Concept Opens June 7 - One of the Most Innovative Drive-Thru Experiences Yet

Revolutionary restaurant concept from Taco Bell® and its family-owned, long-standing franchisee partner reimagines the drive-thru experience

Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors – but most importantly, its four-lane drive-thru – in Brooklyn Park, Minnesota on June 7. The first of its kind two-story model delivers innovative technology...

Taco Bell® is Swapping Mundane Meals for Free Crunchy Tacos in International Markets

Starting May 9 in more than 25 markets around the world, Taco Bell is fighting a universal truth: having the same meal on rotation can get, well… boring and unappealing. So, the brand known for satiating just about every craving — on and off the menu — is introducing Taco Swap.

There are two types of people in this world, those who love Taco Bell tacos and those who haven't tried them yet. Taco Swap builds upon this idea by giving potential fans the opportunity to get excited...

Yum! Brands Reports First-Quarter Results

Yum! Brands, Inc. today reported results for the first quarter ended March 31, 2022. Worldwide system sales excluding foreign currency translation grew 8%, with 6% unit growth and 3% same-store sales growth. First quarter GAAP EPS was $1.36, an increase of 27% year-over-year. First quarter EPS excluding Special Items was $1.05, a decrease of (1)% year-over-year.

DAVID GIBBS COMMENTS

David Gibbs, CEO, said “Our system sales grew 8% despite the difficult operating environment, a testament to the demand for our iconic brands and the unmatched operating...

Fan-Favorite Mexican Pizza Makes Historic Return to Taco Bell® this May

While rumors of the Mexican Pizza's return have been swirling for months, it hasn't been publicly confirmed, until now. From petitions, to memorials, to merch, the Taco Bell cult has (rightfully) been all but silent about its menu hiatus. Doja Cat, the voice of the Taco Bell people, was one of the first to confirm the news this past weekend, when she literally dropped the mic with the HOT news of the Mexican Pizza's return this May.

But, Doja wasn't the only fan who played...

Taco Bell® Celebrates 60 Years with its Team Members, Fans and Community

In 1962, Glen Bell opened the first Taco Bell in Downey, California, where he introduced tacos in a burger world and set the stage for what it means to "Live Más." What began as a small taco stand lovingly referred to as "Numero Uno'' and inspired by a local Mexican restaurant that crafted a version of the hard shell tacos we now know and love across the global brand, Taco Bell is known for bold food innovations and fresh experiences that satisfy fans' cravings too...

Taco Bell® Joins Forces With Doja Cat to Redefine Live Más

Since getting into the QSR game 60 years ago, Taco Bell has been in a relentless pursuit to Live Más. From founder Glen Bell bringing tacos to a burger world in 1962, to our first-ever taco subscription service which launched earlier this year, the brand always does things differently. Now, Taco Bell is ushering in a new era in a return to the Big Game with an unexpected campaign that aims to surprise and delight fans both on and off the field.

The milestone brand moment...

Taco Bell® Launches First-Ever Taco Subscription Service Nationwide -- Taco Lover's Pass

Taco Bell is doing the most to kick off 2022 with the nationwide debut of the Taco Lover's Pass, a digital taco subscription service that takes value to the next level and is sure to satisfy any taco craving. Available starting today exclusively on the Taco Bell app, the Taco Lover's Pass allows fans to redeem one of seven iconic tacos a day for 30 consecutive days at participating U.S. locations, all for the price of $10*.

Fans whose New Year's resolutions involve...

'Tis the Season: Taco Bell® Turns Up the Heat on Brand Values in New Year

Everything Taco Bell has done since we first opened our doors 60 years ago has been for our people: our fans, our Team Members and our franchisees. We are lucky that dedication has been reciprocated. You might say we are kind of in love. The bond is strong and can only be found at Taco Bell.

While that love can be cheesy — and a little spicy at times — it is grounded in commitment. Many commitments, in fact. Commitments to do better by our...

Yum! Brands Reports Third-Quarter Results

Yum! Brands, Inc. today reported results for the third-quarter ended September 30, 2021. Worldwide system sales excluding foreign currency translation grew 8%, with 5% same-store sales and 4% unit growth. Third-quarter GAAP EPS was $1.75, an increase of 90% over the prior year quarter. Third-quarter EPS excluding Special Items was $1.22, an increase of 21% over the prior year quarter.

DAVID GIBBS COMMENTS

David Gibbs, CEO, said “Our third quarter results, led by record-breaking unit development and sustained momentum in digital sales, are a testament to the..."

Taco Bell® Is Giving Fans A "Wake Up Call" With Free Burritos On October 21

Skip the snooze button because breakfast is officially back at nearly all Taco Bell restaurants nationwide. To ensure that no one is sleeping on its breakfast menu, Taco Bell is giving consumers a craveable reason to celebrate in the form of a free Toasted Breakfast Burrito at Taco Bell restaurants nationwide on October 21 from 7-11 AM (local time), while supplies last*.

Taco Bell is using their late-night influence to encourage fans to get some sleep so they can wake rested and...

Taco Bell's® Steal a Base, Steal a Taco Makes History

The 2021 World Series is around the corner which can only mean one thing, free tacos are on the horizon for everyone in America thanks to the highly anticipated return of Taco Bell's 'Steal a Base, Steal a Taco.'* Taco Bell and MLB have continually celebrated the 'Taco Heroes' who have stolen the first base of the Fall Classic and scored free tacos for America, cultivating a loyal fanbase of baseball and taco enthusiasts who look forward to this unique experience each year. To commemorate its 10th year...

Taco Bell Debuts the Crispy Chicken Sandwich Taco Nationwide

Beginning Sept. 2, Taco Bell's long-awaited Crispy Chicken Sandwich Taco will be available nationwide at participating locations for a limited time. After locally testing earlier this year in Nashville, TN and Charlotte, NC to much success, the test kitchen masterminds knew it was time to go nationwide. Fans can also get their cravings met with early access on Aug. 30 during Happier Hour via the Taco Bell app.

Fluffy like a sandwich, but folded like a taco, the Crispy Chicken Sandwich Taco is the latest from the masterminds in menu item mashups. Taco Bell is no stranger to the world of crispy chicken after introducing fan-favorites like...

Taco Bell Teams Up with Lil Nas X and Appoints Him Chief Impact Officer

Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member. Less than five years later, he has ascended to stardom by defying conventions, charting his own course and remaining authentically true to himself - all things that Taco Bell stands for in its own way. Over the next several months, Taco Bell will "Live Nas," as Lil Nas lives Más.

As a cultural icon with an insider's perspective on the Taco Bell team member experience...

Taco Bell Announces Limited Time TRUFF Partnership 

Last month, the fan-favorite Nacho Fries made its seventh debut to menus nationwide. Now, Taco Bell is spicing things up through a new partnership with fellow SoCal brand TRUFF, the truffle hot sauce brand known for reimagining and elevating pantry staples, to test Loaded TRUFF Nacho Fries and the Loaded TRUFF Fries Burrito.

Nacho Fries first changed the fry game back in 2018, disrupting traditional ketchup convention with an industry-rocking Nacho Cheese sauce pairing. Thanks to the flavor masterminds at Taco Bell and TRUFF, the secret remains within...

Taco Bell And Franchisee Partner to Revolutionize the Drive-Thru Experience with Taco Bell Defy

One of its most innovative Taco Bell restaurant designs yet, Taco Bell Defy is set to break ground in Brooklyn Park, Minnesota, later this month. With plans to open its doors to the public by summer 2022, the 3,000 square-foot, two-story model features first-of-its-kind Vertical Works Inc.-licensed design and technology, and represents a true franchisee-franchisor relationship at its finest. The revolutionary pickup experience at the Defy restaurant is expected to be the fastest way ever to get Taco Bell – from cruising into any of its four lanes, to checking in, to grabbing your Taco Bell favorites – it's the frictionless future of Taco Bell.

The Defy concept was developed in partnership with Minneapolis-based Vertical Works Inc., a design company that merges manufacturing and construction to concept and build industry-leading solutions for...

Taco Bell Celebrates Year of Digital Acceleration by Spicing Up Rewards Program

The Taco Bell Rewards program celebrates a successful first year with more digital innovations and in-restaurant experiences for its fans. In true Taco Bell fashion, the brand is rejoicing in the biggest way possible and giving away free tacos for a year to one hundred lucky winners.

Taco Bell Rewards and the Taco Bell app have never been more rewarding. Now, the brand is expanding its digital capabilities, allowing fans to earn points on purchases made in-restaurant, through drive-thrus, and on digital kiosks. The additional access points make it easier to...

Yum! Brands Reports Second Quarter Results

Yum! Brands, Inc. reported results for the second-quarter ended June 30, 2021. Worldwide system sales excluding foreign currency translation grew 26%, with 23% same-store sales and 2% unit growth. Second-quarter GAAP EPS was $1.29, an increase of 91% over the prior year quarter. Second-quarter EPS excluding Special Items was $1.16, an increase of 41% over the prior year quarter.

DAVID GIBBS COMMENTS

David Gibbs, CEO, said “Our strong second-quarter results, led by record unit development and 23% same-store sales growth are a testament to our iconic brands, world-class talent, and best-in-class franchisees. I’m proud that each of our divisions reported positive same-store sales growth on a 2-year basis, a step up...

Yum! Brands Annual Global Citizenship & Sustainability Report Shows Company's Commitment to Growth

Yum! Brands, Inc. released its annual Global Citizenship & Sustainability Report, highlighting the Company’s strategic investments in socially responsible growth, risk management and sustainable stewardship of its people, food and impact on the planet. Yum! and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands made progress in critical areas including climate action, food safety and creating greater equity and opportunity across its system.

“2020 marked a turning point for communities and businesses around the world, as the pandemic deepened existing societal issues and inequalities"...

Taco Bell Unveils Latest Menu Round-up

After putting the finishing touches on its new streamlined menu to make room for new innovations, Taco Bell has unveiled its latest menu offerings that will be available nationwide or for testing in select markets.

Since Nacho Fries first launched in 2018, Taco Bell has reimagined the beloved menu item multiple times with innovations. This time, Nacho Fries will be joined by the new Loaded Taco Fries.

The latest fry innovation features...