Neil Patrick Harris and David Burtka Team Up with HelloFresh to Introduce Limited-Edition Recipes

HelloFresh, the world’s leading meal kit company, announced today a new partnership with beloved couple Neil Patrick Harris and David Burtka to promote the ease and deliciousness of cooking with meal kits. Known for having impeccable taste, the partnership provides HelloFresh customers access to new, family-friendly recipes developed exclusively by Chef David Burtka. In addition, consumers can see Neil, David and their kids, Gideon and Harper, in a series of comedic content as they conquer mealtime in their own kitchen.

David Burtka, professional chef...

Blue Apron and The Knot Make it Easier to Gift Home Cooking to Newlyweds

Blue Apron is now available on The Knot Registry Store, an all-in-one wedding registry platform from The Knot, an authority in wedding planning, advice and products. Couples can now easily add Blue Apron to their registry as a unique gift option, all within the Experiences section of The Knot Registry Store. The company is the first and only meal-kit provider on the platform to date.

“As we enter into the height of wedding season, we recognize that many couples want personalized gift..."

Blue Apron Provides Details Regarding Next Phase of Strategic Plans 

- Introduced Next Phase of Strategy Towards Path to Adjusted EBITDA Profitability in 2023 and Free Cash Flow Generation in 2024
- Highlighted Drivers of Success Behind Eight Straight Quarters of Elevated Customer Metrics
- Outlined Plans to Drive Customer Growth Through Targeted Marketing Spend, Product Innovation, Customizations, Add-ons, and Non-Subscription Offerings
- Targeted Long-Term Steady-State Variable Margin of 40% and PTG&A of 20% of Revenue
- Discussed Strategy to Responsibly Deploy Recent Equity Capital Raised to Invest in Platform to Help Execute Its New Strategy

Blue Apron hosted...

Blue Apron Launches New National Brand Campaign

Blue Apron (NYSE: APRN) today launched a new national campaign aimed at building the company’s brand and raising broader awareness for the meal kit category. The new advertising spots highlight the benefits of cooking with Blue Apron, from creating incredible recipes with quality ingredients, to easing the burden of menu and recipe planning.

The creative was informed by extensive segmentation research that was conducted over the last year. This enables Blue Apron to further drill down into customer demographics and insights, as well as identify key audiences that best align with the company’s...

Cracker Barrel Old Country Store® Brings Care to the Table with Easter Heat n' Serve Meals

Cracker Barrel Old Country Store® is helping families 'take care anywhere' this spring with the return of its Easter Heat n' Serve meals, designed to make any gathering hassle-free. Back by popular demand, this year's Easter Heat n' Serve line-up is anchored by a delectable Prime Rib Family Dinner – the ideal option for making your celebration feel special at a value price guests can appreciate. Plus, gifting for Easter baskets or everyday moments has never been easier with Cracker...

Blue Apron Adds Breakfast to Its Menu

Blue Apron adds quick and delicious breakfast recipes to its menu as the company continues to expand offerings to meet customer demand. Available to order starting today, the options are part of Blue Apron’s Add-ons offerings, expanding the product line beyond appetizers, side dishes and desserts.

“In a recent survey, over 35% of customers who participated told us that they wanted to see breakfast recipes on our menu. They asked and we delivered,” said John Adler, Blue Apron’s Vice President of Culinary.

Designed to be ready in 15 minutes or less, the...

Ready-to-Eat Meal Delivery Service Factor Launches New B2B Program

Factor, America’s number one ready-to-eat meal delivery service, announced today the launch of Factor for Teams, a new B2B program that makes it easy for companies to provide their employees with Factor’s tasty and convenient mealtime options at home or on-the-go. Whether employees are working remotely, in a hybrid setup, or full-time in the office, the new Factor for Teams program is aimed at helping employers enhance their commitment to workplace wellness through digital perks.

Factor for Teams offers businesses the...

Instacart and Quicklly Join Forces to Bring Authentic Indian Meals to Kitchens Nationwide

Quicklly, the nation's largest and most comprehensive marketplace for Indian and South Asian food, and Instacart, the leading online grocery platform in North America, today announced the launch of a new storefront that offers nationwide delivery of Quicklly's ready-to-eat meal kits in 3-4 days.

As Indian food continues to gain popularity and expand beyond South Asian consumers, the new storefront provides customers with access to ready-to-eat Indian meal kits and simplifies the shopping experience for millions of Indian food lovers...

SOMOS Launches Meal Kits and More to Replace Americanized Mexican Food with Real Mexican Food

SOMOS officially launches today to replace the Americanized Mexican food found in most pantries with real Mexican - made in Mexico, the way Mexicans make it. With SOMOS, co-founders, former KIND Snacks executives, and real-life amigos, Daniel Lubetzky, Miguel Leal and Rodrigo Zuloaga, want to transform American kitchens into true Mexican cocinas filled with delicious, easy-to-make food from the heart of Mexico. SOMOS, which means "We Are" in Spanish, aspires to connect Mexico and the world by replacing a narrow view...

HelloFresh to Double Investments in 2022 as Stock Dives

German meal-kit operator HelloFresh plans to double its investments in production capacity, infrastructure and product development to about 450 - 550 million euros ($508.73 million to $621.78 million) in the coming year.

Speaking at HelloFresh’s Capital Markets Day on Wednesday, CEO Dominik Richter said the company was responding to changes in consumer behaviour as more people work from home due to the pandemic.

To further grow its customer base, HelloFresh said it would be expanding...

Blue Apron Now Available with Amazon Alexa

Blue Apron recipes are now available with Amazon Alexa, allowing for easier home cooking and more culinary exploration. Customers can prepare their Blue Apron Two-Serving and Four-Serving recipes with hands-free instructions on Alexa-enabled devices. In addition, individuals with Echo Show devices have the option to order select Blue Apron meal kits, no subscription required.

“We continue to add more product flexibility that addresses our customers’ diverse cooking interests and desire for unique flavors. Through this collaboration, Alexa customers in the United States can now prepare our..."

HelloFresh Brings Back Holiday Hosting Box and Introduces Winter Market Offerings

HelloFresh, the world’s leading meal kit company, is bringing back its annual Holiday Hosting Box, providing a sumptuous, stress-free feast to make holiday hosting easier than ever this season. Additionally, HelloFresh is introducing Winter Market, a collection of festive winter-themed appetizers, baking kits, quick snacks, and more, which can easily be added to customers’ weekly orders through the HelloFresh Market.

Holiday Hosting Box

The Holiday Hosting box provides all of the ingredients and step-by-step instructions to prepare a full holiday spread, with...

The Perfect Charcuterie Bite Is Now In Reach, Thanks To Columbus Craft Meats

The makers of Columbus® Craft Meats, one of the leading deli brands in the United States, announced today the launch of three new delivery kits exclusively available for purchase on the brand's website. The kits, called The Unexpected, Rustic Beauty and Smoky Vibes, are part of the new Perfect Charcuterie Bite from Columbus®—a distinctive, flavor-forward take on charcuterie that makes this trending cuisine more accessible and delicious than ever. Each kit of the Perfect Charcuterie Bite from Columbus comes with its own...

HelloFresh Releases Food Trends & Innovation Report Identifying How At-Home Cooking and Eating Habit

In honor of HelloFresh’s 10 year anniversary, HelloFresh, the world’s leading meal kit company, released today a Food Trends & Innovation Report to uncover how food selection, cooking habits, and eating preferences have changed over the last decade, and how consumers anticipate their habits will continue to evolve. This global report surveyed 11,500 respondents across 16 countries.

HelloFresh launched in November 2011 with a mission to change the way people eat forever. Taking a look at how home cooking has shifted since then, the HelloFresh...

HelloFresh’s Thanksgiving Feast Returns

HelloFresh, the world’s leading meal kit company, is bringing back its annual Thanksgiving Feast, providing a delicious, stress-free way to celebrate everyone’s favorite holiday together. The specialty box features all of the ingredients and step-by-step directions to cook two chef-curated entrée options – Traditional Turkey or Beef Tenderloin – plus an assortment of sides, a decadent dessert, and an optional appetizer starting at $16.99 per serving.

- Traditional Turkey ($169.89 + $8.99 shipping): Serves 8-10 and features Roast Turkey with a Garlic-Herb Butter Rub and Classic Gravy. Sides include Creamy...

Packaged Facts Analyst Comments on Home Chef Hitting the $1 Billion Mark

The U.S. food and beverage industry has been impacted heavily by COVID-19 as consumers continue to spend more time at home. In 2020, more consumers than ever before were deciding to order meal kits and other food and beverage items online to avoid grocery shopping in crowded stores, where they might be exposed to the COVID-19 virus.

Growth has continued through 2021 as consumers looked to meal kits and grocery e-commerce as a convenient alternative to conventional grocery shopping and meal planning...

Blue Apron Files Registration Statement for Fully Backstopped Rights Offering

Blue Apron Holdings, Inc. today filed a registration statement with the Securities and Exchange Commission for its previously announced proposed fully backstopped equity rights offering, which represents $45.0 million of its planned $78.0 million capital raise.

As part of the $78.0 million capital raise, the company previously disclosed a planned $30.0 million investment by RJB Partners LLC, an affiliate of Joseph N. Sanberg, and a $3.0 million investment by Matthew B. Salzberg, Blue Apron’s co-founder and former board chair, on the same terms as...