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January AI and Mars Leverage AI to Generate Product and Consumer Insights
January AI has developed an AI platform, based on digital twin technology, that enables the prediction of consumer reactions to foods without the need for consumption. Working together with Mars, known for snacking, food, and pet care brands, through its research arm, the Mars Advanced Research Institute (MARI), January AI will leverage their artificial intelligence tools to generate new insights that could be used to shape future research and development efforts.
The collaboration combines January AI's advanced digital twin technology with Mars’ significant R&D...
Mars and Unreasonable Group Announce Unreasonable Food™ To Transform Sustainability
Through its snacking division, Mars and Unreasonable Group today announced the beginning of a three-year partnership: Unreasonable Food™. Unreasonable Food seeks to become the world's premier global initiative focused on supporting rapid growth companies positioned to re-define our food systems - ensuring a more regenerative, inclusive, and equitable future of food for all.
This partnership will support the Mars Net Zero Roadmap and Mars Snacking's sustainability journey, while also delivering a more agile and forward-looking snacking business for Mars, dedicated to serving a just and sustainable...
Mars Completes Acquisition of Nutritious Meal Company Kevin’s Natural Foods
Today Mars, Incorporated, a family-owned, global leader in confectionery, food, and pet care products and services, announced the successful completion of its acquisition of Kevin’s Natural Foods, a high-growth, nutritious meal company. Kevin’s Natural Foods joins the Mars Food & Nutrition segment, complementing its portfolio of leading food brands and recent product innovations. Kevin’s will play a key role in Mars Food & Nutrition’s ongoing journey to enable delicious, healthier eating to be part of consumers’ daily lives, while Mars will help Kevin’s to continue to grow...
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