Impossible Foods Introduces Meatier Brand Identity, Transitions to Bold New Packaging 

Today at Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The California-based company is inviting meat-eating and flexitarian consumers to believe in a future of food that is better tasting, better for people and better for the planet.

A new, striking red aesthetic is at the heart of Impossible’s brand identity evolution, but this move is more than a color change. It...

New Industry Resource Captures Culinary Evolution of the Caribbean

Developed in collaboration with local food scholars and regional chefs, the textbook is a go-to resource for educators and foodservice professionals

Honoring island traditions and promoting regional variations of local dishes are at the heart of a new USMEF marketing program to incorporate U.S. beef and pork into culinary communities throughout the Caribbean islands.

“The culinary histories of the islands are fascinating and ever-evolving,” says USMEF Caribbean Representative Elizabeth Wunderlich. “But there are no resources available that capture the multi-cultural influences...

Popeyes® Launches First Super Bowl Commercial Featuring New Wings

Popeyes® has unveiled its first-ever Super Bowl commercial featuring actor, writer, and comedian Ken Jeong trying the famous brands’ new Wings for the first time.

The funny commercial is based on Jeong, who cryogenically froze himself 52 years ago waiting for the best-ever wing to be created. Jeong is unfrozen to discover Popeyes has permanently launched Wings in five delicious flavors – along with many other changes from 52 years ago, including drones, driverless cars, scooters, and new breeds of doodle dogs...

Roy Rogers Restaurants Expands Partnership with Trevelino/Keller to Drive Consumer Engagement

Trevelino/Keller (T/K), recognized for its relevant and successful work with classic restaurant concepts, today announced an expanded partnership with Roy Rogers Restaurants. After more than two years of supporting Roy Rogers’ franchise sales business, Trevelino/Keller will now support the nostalgic cowboy brand with its consumer marketing initiatives.

With a track record of driving growth and success for some of the country’s most iconic restaurant and franchise concepts, Trevelino/Keller has solidified its reputation as a leader in delivering outcome-driven solutions that build, launch and...

Dickey’s Barbecue Pit Teams Up Dallas Cowboys Partnership with Expansive Media Buy

Dickey’s Barbecue Pit, who recently secured a huge victory by being named the Official Sausage of the Dallas Cowboys, has announced to their domestic franchisee community that parent company Dickey’s Barbecue Restaurants, Inc. will be matching dollar for dollar all of their national Marketing Fund’s advertising spends starting in September and continuing through the end of the year.

While Dickey’s national Marketing Fund advertising budgets are consistently spent exclusively on media support for the brand’s locations across the country, this additional budget allocation from Dickey’s Barbecue Restaurants, Inc...

Taco Bell Will Help Pay for Your Taco Tuesday Celebration, Even if it's Not at Taco Bell

To celebrate the liberation of the Taco Tuesday trademark registration in 49 states, and to support and spotlight restaurants who now have the right to freely use Taco Tuesday, Taco Bell has announced that on Tuesday, September 12, Taco Tuesday fans (nearly) everywhere* can celebrate Taco Tuesday (nearly) anywhere – and Taco Bell will help pay for it.

On Taco Tuesday, September 12, Taco Bell, in partnership with DoorDash, is opening a $5 million taco tab...