NPB Introduces The Real Pork Trust Consortium

Universities Combine Expertise to Build Trust between Pork Producers and Pork Consumers

The National Pork Board recently announced a new five-year effort focused on addressing consumer questions related to the pork industry’s We Care® Ethical Principles and strengthening consumers’ confidence in choosing pork for their plate.

The Real Pork Trust Consortium brings together the diverse expertise of five universities and will focus on three key areas to build consumer trust: 1) research designed to answer consumer questions about pork and pork production, 2) communications that share the research findings in a...

NPB Welcomes Four New Officers for 2023-2024 Term

The National Pork Board (NPB) elected four new officers for the 2023-2024 term beginning July 1.

NPB’s 15-producer board of directors represent the 60,000 U.S. pig farmers who pay into the Pork Checkoff – a program funding research, promotion and education efforts for the benefit of the whole industry. The board allocates Pork Checkoff funds to address producer priorities, outlined in the producer-led annual planning process, to build trust and add value for U.S. pork and pork products.

Newly Elected NPB President Expresses Commitment to Pork Producers...

National Pork Board Names New Senior VP for Market Growth

The National Pork Board (NPB) announced today that Dr. David Newman will assume the role of senior vice president for market growth effective June 19, 2023. In this role, Newman will lead the team of 16 professionals tasked with growing market demand internationally and domestically, as well as the organization’s health and nutrition research and outreach.

Newman is no stranger to the Pork Board and its work in these areas. He began his first of two three-year terms on the National Pork Board in 2016...