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Pork Quality Assurance Plus Revisions Take Effect Today
Revisions to the Pork Quality Assurance® Plus (PQA Plus®) 4.0 are effective today. The updated program reflects pork producers’ commitment to continuous improvement and features two training options – first-time and recertification.
“Pork producers are committed to the six We CareSM ethical principles because we want to do what’s best for people, pigs and the planet,” said David Newman, incoming National Pork Board president and a pork producer from Jonesboro, Arkansas. “This program has been a collaborative effort between producers, packers and industry representatives for over 30 years.”
New research information has been incorporated into the latest version to increase the program’s effectiveness and to help ensure its validity with customers and consumers. Pork producers remain focused on providing...
Pork Checkoff Names 2019-2020 Officers
David Newman, a pork producer from Arkansas, was elected president of the National Pork Board at the organization’s June board meeting in Des Moines, Iowa. The National Pork Board’s 15 producer-directors represent America’s pig farmers.
“The U.S. pork industry is facing a time of unprecedented change and I look forward to serving America’s 60,000 pig farmers in the year ahead,” Newman said. “From preparing the global food industry for the threats facing us from foreign animal disease, implementing our Secure Pork Supply plan and driving home our messages of what sustainable pig production looks like in the U.S. and abroad, I cannot wait to lead the Pork Checkoff in delivering value to our producers.”
Newman is in his second term as a board member and owns and operates a farrow-to-finish Berkshire farm in Myrtle, Missouri, that markets pork directly to consumers throughout the U.S. Serving with Newman on Pork Checkoff’s executive officer team are...
Research on Viral Transmission in Feedstuffs Yields New Information
With research confirming that swine viruses can be transmitted through feed and feedstuffs, new studies are looking at how to prevent the spread of foreign animal diseases, such as African swine fever (ASF), via these vehicles. Based on new research, the Swine Health Information Center (SHIC), the National Pork Board, the National Pork Producers Council and the American Association of Swine Veterinarians have revised the information for feed holding times.
The Institute for Feed Education and Research (IFEEDER), the public charity of the American Feed Industry Association, helped fund the research that resulted in the updated information that provide the best and most current understanding of viral survivability in feedstuffs and details for mitigating risk to domestic herds...
Pork Checkoff Acknowledges “Tough Decision” to Cancel World Pork Expo
The National Pork Board today offered a statement of support to the National Pork Producers Council as it took the extremely rare step to cancel the 2019 World Pork Expo scheduled June 5-7, 2019, in Des Moines.
“We completely understand that to cancel World Pork Expo is a tough decision that no one wants to make,” said Steve Rommereim, president of the National Pork Board and a pig farmer from Alcester, South Dakota. “But when it comes to the ongoing spread of African swine fever in Asia and Europe, caution must come first. We stand by our pig-farming partners in doing anything we can to stem the spread of this disease.”
The Pork Checkoff has been helping to inform producers’ response to African swine fever since ...
Live-Streaming Barn Tours Show Consumers Sustainable Pig Farming
The National Pork Board is collaborating with South Dakota State University (SDSU) to “open the barn doors” on how pigs are raised. The Pork Checkoff’s Operation Main Street (OMS) speakers can include live-streaming video tours of SDSU’s Swine Education and Research Center, in Brookings, South Dakota, in presentations to local civic groups, culinary and pre-vet students, dietitians, chefs and others.The state-of-the-art SDSU teaching center features all phases of pig production and provides the latest technology for research on reproductive physiology, nutrition management and sustainability science, according to Bob Thaler, SDSU professor and a swine Extension specialist.
“Virtual tours help non-traditional audiences understand today’s pork production,” Thaler said. “Our goal is to demystify how ...
National Pork Board and RIPE.IO Partner to Enhance Pig Farming Practices through Blockchain
The National Pork Board and Ripe Technology, Inc. have entered an agreement to pilot blockchain technology use in the U.S. pork industry.
Through this partnership, ripe.io will enable an ecosystem that will allow pork producers to monitor, evaluate and continuously improve their sustainability practices based on the We CareSM framework – six defined ethical principles guiding the U.S. pork industry. Launched in 2008, these principles provide industry standards in food safety and public health, animal well-being, protecting the environment, and improving the quality of life for the industry’s people and communities. The standards also serve as the pork industry’s commitment to continuous improvement.
“The growing demand across the entire food supply chain – including end consumers – is to ...
National Pork Board Names Norman Bessac as Vice President of International Marketing
The National Pork Board today named Norman Bessac as its new Vice President of International Marketing. Bessac is currently director of international sales for Tyson Fresh Meats, a position he has held since 2016.
Bessac has spent his entire career in international sales and marketing, business development, customer communications and consumer insights roles in the fresh meat industry. Prior to Tyson, Bessac served as the vice president of international pork sales and marketing at Cargill Meat Solutions in Wichita, Kansas.
“The marketing and promotion of U.S. pork has never been more critical for America’s pork producers,” said Bill Luckey, chair of the Pork Checkoff’s International Marketing committee and a pig farmer from Columbus, Nebraska. “Given today’s challenging international marketing environment, Norman’s extensive knowledge of ...
Pork Checkoff Debuts Swine University at SOBEWFF
The National Pork Board will introduce Swine University at this week’s 2019 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) in Miami. The initiative, which includes a virtual tour of a pig farm and an introduction to the next generation of farmers, engages consumers and shares the sustainability story of today’s pig farming. Consumers also will learn about the health and nutritional value of pork, which is the most consumed protein in the world.
“Swine University gives us an opportunity to share what our pig farmers do every day to produce delicious, healthy and safe pork with influencers and consumers,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. “With many of today’s consumers two to three generations removed from farming, it’s important to offer the unique opportunity to go inside a pig barn through the ...
New National Swine Disease Council will Help Combat Foreign Animal Disease
In 2013, when pork producers faced an outbreak of porcine epidemic diarrhea virus, or PEDV, the U.S. pork industry put a renewed emphasis on farm biosecurity. Today, the U.S. pork industry has aligned its efforts to reduce the risks from foreign animal disease (FAD) by creating the National Swine Disease Council (NSDC).
The council is comprised of key industry leaders from six distinct areas of swine science expertise. NSDC leadership includes representatives from the National Pork Board, the National Pork Producers Council, the North American Meat Institute, the Swine Health Information Center, the American Association of Swine Veterinarians, and the U.S. Department of Agriculture, as well as ...
New Pork Board Research Reveals how Americans are Eating Tonight
National Pork Board Shares Key Opportunities for Industry Innovation and Growth
Today, the National Pork Board released the first report from its ambitious and comprehensive Insight to Action research program. The report, Dinner at Home in America, examines the contextual occasions in which Americans are eating dinner in the home. The research identifies areas of growth opportunity for pork, serving up a bold new challenge to the pork industry: innovate or risk losing relevance with today’s – and more importantly tomorrow’s – consumer.
“People live, shop and eat differently today. The pork industry has tremendous momentum with consumers, and that can be leveraged further through innovation in product development, bringing contemporary eating solutions to consumers ...
U.S. Pork Industry Ends 2018 with Major Antibiotic Progress
New FDA report shows big drop in livestock antibiotic sales/distribution; pork industry joins diverse group to issue stewardship framework
America’s 60,000 pig farmers and their veterinarians are ending 2018 with recognition of their diligence to use medically important antibiotics in a strictly responsible way. The U.S. Food and Drug Administration’s newly published Annual Summary Report on Antimicrobials Sold or Distributed for Use in Food-Producing Animals cites 2017 data that shows a 33 percent decline in this most critical class of antibiotics intended for use in food animals. When added to the decline found in the 2016 data, it confirms a reduction of 43 percent in this class of antibiotics from the 2015 level.
“This report is another indicator of the hard work that my fellow pig farmers have been doing to reduce the need for antibiotics. We continue to work closely with our veterinarians to ensure that we use antibiotics responsibly and according to FDA-approved labels,” said National Pork Board President Steve Rommereim, a pig farmer from Alcester, South Dakota. “We’re committed to using antibiotics in a strategic way that focuses on animal health and well-being ...
National Pork Board and U.S. Meat Export Federation to Partner on Pork 2040
Request for proposals being accepted for China insights
The National Pork Board, the U.S. Meat Export Federation (USMEF) and the U.S. Department of Agriculture (USDA) announced today that they will engage in a foresight-based marketing study called Pork 2040. The study will investigate changing consumer attitudes and trends in developed and emerging U.S. pork export markets in 17 defined countries.
“Previous international marketing studies centered only on quantitative statistics to define demand, production and market access,” said Bill Luckey, chair of the Checkoff’s International Marketing committee...
Commodity Leaders Join Forces on Sustainability Research
Pork, Soybean and Corn Sign Memorandum of Understanding on Sustainability Research
The National Pork Board (NPB), United Soybean Board (USB) and National Corn Growers Association (NCGA) announce the signing of a Memorandum of Understanding (MOU) on a sustainability research platform that will benefit all three organizations and their producers. This research program will include the sharing of completed research, coordination on current and planned research and define ways to share and communicate results with each organization’s members.
Leadership from the three commodity groups agree that it is prudent to consider specific ways in which they might work together more effectively to ensure alignment and collaboration in sustainability research and how the results can and will be communicated and shared...
Singapore and Vietnam Present Huge Opportunities for U.S. Pork Export Growth
A recent trade mission to Asia by the National Pork Board International Marketing Committee built lasting relationships with international customers and elevated U.S. pork as the global protein of choice. The Pork Checkoff team toured Singapore, Vietnam, Hong Kong and Macau, meeting with pork processors, distributors and retailers, importers and traders, as well as in-country staff responsible for promoting U.S. pork in the region.
“Pork is the No. 1 most-consumed protein in the world, and that was obvious on this mission,” said Bill Luckey, a pork producer from Columbus, Nebraska, and chair of the Pork Checkoff’s International Marketing Committee. “As the committee allocates Pork Checkoff dollars to international marketing, it is important to see how these dollars are working today and how we might better target producer resources in emerging markets in the future.”
With U.S. pork production again breaking records in 2018, the Pork Checkoff is...
Pork Industry Focuses on Feed Ingredients to Combat African Swine Fever ThreatWith the expansion of the current outbreak of African swine fever (ASF) in China, the National Pork Board is working with industry partners to help keep the United States free of ASF and all other foreign animal diseases (FADs). This includes focusing on the importation of feed ingredients, a key area of potential high risk of disease transport.
“Keeping trade-limiting foreign animal diseases, such as ASF, out of the United States is critical to pork producers,” said Steve Rommereim, National Pork Board president and a producer from Alcester, South Dakota. “We all need to improve...
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