RBI and CPE Announce $350 Million Joint Venture to Expand Burger King in China

Restaurant Brands International (RBI) and CPE, a leading Chinese alternative asset manager, have announced a joint venture to drive the next phase of Burger King’s growth in China.

The partnership aims to expand Burger King’s presence in the Chinese market to 4,000 restaurants by 2035, up from the 1,250 locations currently operating.

Upon completion of the agreement, CPE will invest $350 million in new primary capital to support restaurant expansion, marketing, menu innovation, and...

Expansion and Menu Innovations Lead in Foodservice this Week

This week, Expana gathered a collection of headline-worthy news, showcasing the vibrant and constantly evolving world of foodservice. From strategic expansions to culinary innovations, these stories underscore the dynamic nature of the industry and its unwavering momentum.

International Expansion on the Horizon for TGI Fridays

TGI Fridays is gearing up for significant international growth, announcing two master franchise agreements today. In India, USR Hospitality (USR) will develop 51 new locations, while Mid-City Operadora Sapi de CV (MCO_Mexico) is set to open 50 new outlets in...

Joel Yashinsky Appointed Chief Marketing Officer of Burger King US & Canada

Today, Burger King® announced Joel Yashinsky as Chief Marketing Officer for the US & Canada. Yashinsky will build on the brand’s existing Reclaim the Flame plan that was created with the advice and support of Burger King Franchisees.

“We are thrilled to welcome Joel to the Burger King leadership team and the broader BK family,” said Tom Curtis, President of Burger King US & Canada. “Joel joins us at an exciting time for the brand, and brings the ideal mix of strategic marketing...

Firehouse Subs® Blazing a Trail to Australia

Firehouse Subs®, the iconic American sub sandwich restaurant chain renowned for delivering large, flavorful portions and exceptional customer experience, is coming to Australia this year. Retail Food Group (RFG), Australia's largest multi-brand retail food franchisor, intends for Firehouse Subs to become the #1 sandwich choice in the country, with plans to open 165 restaurants in 10 years, and the first restaurant planned to open in Southeast Queensland in late 2025.

Founded in Florida, U.S., in 1994 by two former firefighter brothers, Firehouse Subs is celebrated for...

Firehouse Subs® Sets Sights on Brazil with Ambitious Expansion Plans

Today, the Firehouse Subs® brand announces its entry to Brazil building on its international expansion. The brand plans to open more than 500 restaurants in 10 years across the country. The first restaurant is expected to launch in 2025 and will mark Firehouse Subs debut in South America.

Founded in Jacksonville, Florida, in 1994 by two former firefighter brothers, Firehouse Subs is celebrated for its premium sandwiches, made using a unique cooking method unlocking juicier flavors by steaming the meats and cheeses...