A Record 159 Million Consumers Expected to Shop on Super Saturday

An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022.

“As the final Saturday before Dec. 25, Super Saturday is a significant shopping event for both consumers and retailers,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “This year’s event falls only five days before the Christmas holiday, and...

The Retail Rundown: A Season of Plenty, Except for Turkey

For retailers, this year’s holiday season is shaping up to be one of plenty. The National Retail Federation (NRF) projects November and December sales to surpass $1 trillion for the first time, underscoring consumers’ continued spending power.

“American consumers may be cautious in sentiment, yet remain fundamentally strong and continue to drive U.S. economic activity,” said NRF President and CEO Matthew Shay.

While foodservice outlets are poised to capture consumer traffic on hectic days, retail prepared foods and frozen entrées are well-positioned to compete for at-home dining occasions as shoppers seek convenient, time-saving meal solutions...

NRF Expects Holiday Sales to Surpass $1 Trillion for the First Time in 2025

The National Retail Federation today released its annual holiday forecast, predicting retail sales in November and December will grow between 3.7% and 4.2% over 2024. That translates to total spending between $1.01 trillion and $1.02 trillion. By comparison, last year’s holiday sales rose 4.3% over 2023 to reach $976.1 billion.

“American consumers may be cautious in sentiment, yet remain fundamentally strong and continue to drive U.S. economic activity,” NRF President and CEO Matthew Shay said. “We remain bullish about the holiday shopping season and expect that consumers will continue...

NRF Says Holiday Season Was a Notable Success as ‘Consumers Came Out to Spend’

Data released today by the U.S. Census Bureau shows that core retail sales during the 2024 holiday season grew an unexpectedly high 4% over 2023 to a record $994.1 billion, coming in ahead of the National Retail Federation’s forecast, NRF said. Sales for the full year grew 3.6% over 2023 to a record $5.28 trillion.

“Consumers came out to spend this holiday season and clearly underscored the solid growth in the US economy,” NRF Chief Economist Jack Kleinhenz said. “The spending...