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America’s Rethinking Meal Planning: New Report Finds Frozen Foods Becoming a Kitchen Essential
New market data shows that frozen food is becoming a meal-planning essential for today’s consumers. As the national conversation about food, health, and affordability is intensifying, research unveiled at AFFI-CON finds millions of families see practical answers for this conversation in the frozen food aisle.
The American Frozen Food Institute (AFFI) and FMI – the Food Industry Association released the fourth edition of the Power of Frozen in Retail report, outlining a key trend: frozen food has moved from a backup option to a core element of meal-planning for a growing share of American households...