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CKE Restaurants Expands Executive Leadership Structure to Support Carl’s Jr. and Hardee’s Growth
CKE Restaurants is expanding its executive leadership structure under CEO Joe Guith, creating dedicated leadership for Carl’s Jr. and Hardee’s as the company looks to accelerate growth across both brands.
Alisa Gmelich has been named President of Hardee’s, joining Iwona Alter, President of Carl’s Jr., in leading the two chains. CKE said the move is part of Guith’s effort to establish dedicated brand leadership while sharpening focus on operational performance, franchisee profitability and long-term brand relevance...
Hardee’s Launches ‘Running on Full’ Free Breakfast Offer
Hardee's knows when gas prices are this high, filling up the tank is a dreaded chore. According to the U.S. Energy Information Administration, gas prices are up over a dollar from a year ago, leaving consumers to make tough choices about where to cut costs. That's why the American quick-service restaurant brand is launching "Running on Full," a campaign built on a simple truth: when your gas tank reads "E," your stomach doesn't have to.
With the "Running on Full" campaign, Hardee's...
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