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Taco Bell Unveils Grilled Cheese Burrito
Taco Bell is now introducing grilled cheese, thanks to the all-new Grilled Cheese Burrito. The burrito draws inspiration from the classic grilled cheese sandwich. It features fan favorite fillings like seasoned beef, seasoned rice, a three-cheese blend, crunchy red strips, chipotle sauce and reduced fat sour cream, all wrapped with a warm flour tortilla hugged by a warm layer of grilled cheese. Guests can also enjoy a vegetarian version by simply asking to swap beans for meat.
Available for a limited time and while supplies last, the Grilled Cheese Burrito is served at participating U.S locations a la carte for $2.99, or part of a $5 Box and comes with a Crunchy Taco, Cinnamon Twists and a medium soda drink. It was first tested in...
Taco Bell Amps Up Digital Experience with New Loyalty Program
Taco Bell is now expanding its digital experience for customers to make it even more rewarding.
“We’re excited to elevate our digital ecosystem and bring our biggest fans an even more convenient, safe, and rewarding experience at Taco Bell,” said Taco Bell’s Vice President of Digital, Zipporah Allen. “Exclusive experiences in our app - like a free Chalupa Cravings Box and earning points towards free food with Taco Bell Rewards - are just the start of the many digital initiatives that we plan to bring fans throughout the year.”
The brand is also launching a beta version of Taco Bell Rewards, a way for fans to earn free tacos (and more) for eating tacos. The loyalty program begins to rollout via the Taco Bell app nationwide in...
Yum China to Introduce Beyond Burger at Select KFC, Pizza Hut and Taco Bell Restaurants
Yum China Holdings, Inc., announced that it is partnering with Beyond Meat, Inc., a leader in plant-based meat, to introduce the Beyond Burger as a limited time offering at select KFC, Pizza Hut and Taco Bell locations in mainland China starting June 3. This partnership marks the introduction of Beyond Meat's Beyond Burger in mainland China.
"We see great potential for the plant-based meat market in China," said Joey Wat, CEO of Yum China. "This latest introduction across KFC, Pizza Hut and Taco Bell brands is expected to capture valuable consumer feedback across different regions in China. It will enable us to optimize flavors and processes and help assess...
Yum China Releases 2019 Sustainability Report
Yum China Holdings, Inc., issued its annual Sustainability Report, which highlights its commitment to sustainability and dedication to giving back to the community. It is the Company's third annual Sustainability Report since becoming an independent, publicly-traded company in 2016.
The new report outlines Yum China's sustainability strategy and its accomplishments in 2019, underscoring the importance of sustainability, innovation and culture to the Company's operations. The report also reflects Yum China's commitment to developing goals and taking actions in line with the Sustainable Development Goals to support the United Nations 2030 Agenda.
"As China's largest restaurant company, we are committed to working with stakeholders across the value chain to promote economic, social, and environmental sustainability. This is crucial not only for...
Taco Bell Plans to Hire 30,000 Team Members this Summer
Taco Bell announced today that it, together with its franchisees and licensees, plans to hire at least 30,000 team members this summer. The company and its franchisees are committed to being the safest place to work, and Taco Bell has previously introduced strict steps to protect team members, including temperature checks, contactless service and mask and glove requirements. During a time of uncertainty, Taco Bell and its franchisees are proud to offer jobs and welcome more individuals to their community.
“Since COVID-19 became a reality, we have continued our commitment to putting our people first,” said Taco Bell’s Chief People Officer Kelly McCulloch. “We work closely with our franchisees to ensure that we’re meeting...
Taco Bell Unveils At Home Taco Bar; Just in Time for Cinco de Mayo Celebrations
Just in time for Cinco de Mayo, Taco Bell is giving fans the perfect recipe to recreate their favorites from home with the At Home Taco Bar, available via delivery and contactless drive-thrus nationwide starting Friday, May 1, for a limited time.
The At Home Taco Bar comes deconstructed, packed and sealed for an easy and safe way to feed a party of 6 for $25. Complete with staple Taco Bell ingredients including flour tortillas, crunchy taco shells, nacho chips, seasoned beef, shredded lettuce, nacho cheese sauce, hot sauce packets and more, fans will have the chance to recreate beloved favorites from the comfort of their own homes.
To help inspire the inner chef in us all, Taco Bell is also rolling out a series of recipe cards straight from the Taco Bell Test Kitchen. The cards provide step-by-step instructions on...
Restaurants Offer Deals to Boost Traffic During the Coronavirus Pandemic
Now that President Trump has extended social distancing guidelines until April 30th, consumers should expect to get food delivered, takeout, or from the drive-thru for the next month when they want to dine out. Restaurants are offering incentives to get consumers to eat away from home to generate income during these unprecedented times.
Taco Bell announced that the chain wants to give back to Americans this Tuesday, with a free Doritos Locos Taco for drive-thru guests. The restaurant is also offering free delivery through GrubHub on all orders more than $12.00. The chain will also be transforming its Taco Bell Trucks to...
Yum Brands Closing 7,000 Stores Globally Due to COVID-19
Yum Brands is closing 1,000 Pizza Hut Express outlets and at least 900 U.K. KFC stores in a group of 7,000 restaurant outlets the Louisville, Kentucky-based company said it is closing globally, according to a U.S. Securities and Exchange Commission filing and the Louisville Courier-Journal newspaper.
As the parent company of those two brands, as well as the Mexican-American QSR, Taco Bell, and the fast casual brand it just closed the sale on this month, The Habit Burger Grill, Yum has approximately 50,000 outlets globally.
The SEC filing relayed that the cause for the closings was the current COVID-19 pandemic and...
Restaurants Limit Business to Prevent Spread of Coronavirus
Due to the spread of the coronavirus in the United States, restaurants and bars are closing or limiting business to prevent further contamination. Governors in states including California, Ohio, Illinois, Massachusetts, and Washington have closed restaurants, bars, and wineries. Meanwhile, mayors of major cities throughout the country have ordered similar restrictions. These decisions come amid growing pressure for state and city governments to act as the number of coronavirus cases in the United States is rising. At the time of this publication, there are over 3,800 cases throughout the country.
Several restaurant chains announced that they will be closing their dining rooms, switching to take out or delivery models until further notice. Chick-fil-A announced...
Taco Bell Unveils Plans For New, More Experiential Cantina Restaurant Concepts
After redefining the quick service restaurant (QSR) experience in 2015 with its urban Cantina concept, Taco Bell today announced plans to test new “fast social” restaurants that will once again push the boundaries of both the industry and the guest experience. The development plans—including new Cantinas and conversions of traditional Taco Bell restaurants—are one of the brand’s key growth strategies to becoming a $20 billion brand with 10,000 restaurants globally in this decade.
Initially known for being a staple in suburban communities, Taco Bell successfully made its way into metropolitan cities with the introduction of its urban-inline restaurants. With this new wave of growth came a more simplified and modern restaurant experience, bringing forward an atmosphere as unique as...
Taco Bell Introduces Veggie Mode
On March 12, Taco Bell officially activates Veggie Mode, a single-swipe feature that instantly transforms the menu to show only vegetarian items on self-service ordering kiosks nationwide. While most of the industry is celebrating plant-based with one single offering on their menus, Veggie Mode makes it easier than ever for consumers to gain instant access to Taco Bell's nearly 50 American Vegetarian Association (AVA)-certified items.
Taco Bell has also expanded its amount of AVA-certified vegetarian ingredients, now including fan favorites like Potato Bites, Chalupa shells and Hash Browns. As always, customers can further customize their orders while in Veggie Mode, with a total of over...
Taco Bell Appoints Nikki Lawson As Global Chief Brand Officer
Taco Bell Corp. today announced that it has named Nikki Lawson as Global Chief Brand Officer, responsible for continuing the success of the Taco Bell brand in the US and across the world.
Lawson, former Managing Director, KFC SOPAC (South Pacific), will join the brand effective this April, reporting to Mark King, Chief Executive Officer, Taco Bell Corp. Lawson comes to Taco Bell after nearly 20 years at KFC, having held numerous marketing leadership roles, first in the KFC Africa business, and later in SOPAC, where she served as Chief Marketing & Development Officer and...
Taco Bell's 21 $1 Menu Offerings Lead the Way for Value in 2020
While the competition shrinks their dollar menus as small as the menu items on them, Taco Bell is bucking the trend by kicking off 2020 with 21 flavorful $1 offerings. Leading the way, the brand is reintroducing one of its most successful $1 menu items, the $1 Double Stacked Tacos in three craveable flavors. The Nacho Crunch, Chipotle Cheddar and Reaper Ranch Double Stacked Tacos will be available a la carte and in a $5 Cravings Box nationwide and for a limited time starting on December 26.
"It's more important than ever before that we give fans the craveable food they not only want, but can afford, and we've built our menu with some of our most innovative items from $1 to $5 to ensure there is...
Taco Bell Rolls Out New Vegetarian Menu Nationwide
For years, Taco Bell's delicious vegetarian menu items have been one of the best kept secrets for both vegetarians and non-vegetarians alike. Beginning Thursday, the brand that has proudly offered great tasting vegetarian options for some time, will launch a not-so-new "new" vegetarian menu nationwide for the first time ever. With 13 great tasting menu items available at more than 7,000 participating restaurants, Taco Bell continues to lead the way with a meaningful vegetarian menu and remains committed to making the items more accessible by including them on a permanent menu board.
The "new" menu will feature some exciting items that are all American Vegetarian Association (AVA)-certified, including the Black Bean Crunchwrap Supreme and Black Bean Quesarito as well as the classic 7-Layer Burrito and Bean Burrito. In addition to these four items, fans can find another nine bold, flavorful vegetarian items sprinkled throughout the larger menu, all indicated by...
Taco Bell Releases Statement Regarding Reduction in Antibiotics Used for Beef
Taco Bell recognizes consumers’ growing food supply concerns, including animal welfare and antibiotic resistance. Building upon its commitment to making its beef more sustainable from January 2019, Taco Bell has committed to reduce antibiotics important to human health in its U.S. and Canada beef supply chain by 25% by 2025. This new policy around its dominant menu protein, beef, will better protect human, animal and environmental health.
As part of this new policy, Taco Bell will also give preference to suppliers that are making measured reductions in their use of antibiotics important to human health, as defined by the World Health Organization, as well as suppliers that increase veterinary oversight when it is required to medically treat sick animals. Preference will also be given to...
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