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Taco Bell Appoints Nikki Lawson As Global Chief Brand Officer
Taco Bell Corp. today announced that it has named Nikki Lawson as Global Chief Brand Officer, responsible for continuing the success of the Taco Bell brand in the US and across the world.
Lawson, former Managing Director, KFC SOPAC (South Pacific), will join the brand effective this April, reporting to Mark King, Chief Executive Officer, Taco Bell Corp. Lawson comes to Taco Bell after nearly 20 years at KFC, having held numerous marketing leadership roles, first in the KFC Africa business, and later in SOPAC, where she served as Chief Marketing & Development Officer and...
Taco Bell's 21 $1 Menu Offerings Lead the Way for Value in 2020
While the competition shrinks their dollar menus as small as the menu items on them, Taco Bell is bucking the trend by kicking off 2020 with 21 flavorful $1 offerings. Leading the way, the brand is reintroducing one of its most successful $1 menu items, the $1 Double Stacked Tacos in three craveable flavors. The Nacho Crunch, Chipotle Cheddar and Reaper Ranch Double Stacked Tacos will be available a la carte and in a $5 Cravings Box nationwide and for a limited time starting on December 26.
"It's more important than ever before that we give fans the craveable food they not only want, but can afford, and we've built our menu with some of our most innovative items from $1 to $5 to ensure there is...
Taco Bell Rolls Out New Vegetarian Menu Nationwide
For years, Taco Bell's delicious vegetarian menu items have been one of the best kept secrets for both vegetarians and non-vegetarians alike. Beginning Thursday, the brand that has proudly offered great tasting vegetarian options for some time, will launch a not-so-new "new" vegetarian menu nationwide for the first time ever. With 13 great tasting menu items available at more than 7,000 participating restaurants, Taco Bell continues to lead the way with a meaningful vegetarian menu and remains committed to making the items more accessible by including them on a permanent menu board.
The "new" menu will feature some exciting items that are all American Vegetarian Association (AVA)-certified, including the Black Bean Crunchwrap Supreme and Black Bean Quesarito as well as the classic 7-Layer Burrito and Bean Burrito. In addition to these four items, fans can find another nine bold, flavorful vegetarian items sprinkled throughout the larger menu, all indicated by...
Taco Bell Releases Statement Regarding Reduction in Antibiotics Used for Beef
Taco Bell recognizes consumers’ growing food supply concerns, including animal welfare and antibiotic resistance. Building upon its commitment to making its beef more sustainable from January 2019, Taco Bell has committed to reduce antibiotics important to human health in its U.S. and Canada beef supply chain by 25% by 2025. This new policy around its dominant menu protein, beef, will better protect human, animal and environmental health.
As part of this new policy, Taco Bell will also give preference to suppliers that are making measured reductions in their use of antibiotics important to human health, as defined by the World Health Organization, as well as suppliers that increase veterinary oversight when it is required to medically treat sick animals. Preference will also be given to...
Taco Bell Embarks On Next Chapter of Global Growth
Taco Bell, the world's largest Mexican-inspired restaurant chain, is continuing its major global expansion with the signing of its largest master franchise agreement in India, as well as unveiling new international markets for the brand.
The Master Franchise Agreement, signed with franchise partner Burman Hospitality Private Limited (BHPL) of India, commits to developing 600 restaurants on the sub-continent in the next 10 years. Upon completion of the 600 restaurants, the brand expects to contribute over 20,000 jobs to India's economy...
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