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Powering Pork’s Future: New Three-Year Strategic Plan Charts the Path Forward
NPB’s Board of Directors has approved a new three-year strategic plan—part of a broader roadmap that will guide us through 2028. The strategic plan was presented to the board by the task force during the March 2025 Pork Industry Forum.
Kicking off in August 2024, the strategic planning process brought in insights from a wide range of producers and industry stakeholders. The result? A strategy that keeps producers’ priorities front and center—ensuring every hard-earned dollar...
EU Good Food Officially Launches in Korea
European culinary excellence arrives in Korea, embracing modern lifestyles and sustainable values
The “EU Good Food – Good Life” campaign, funded by the European Union, was officially launched in South Korea, marking the start of its public communication activities in the country. This three-year initiative (2024–2027), co-funded by the EU, aims to introduce and promote premium European agricultural and food products to Korean consumers and professionals across the food, hospitality, and retail sectors.
As modern consumers place increasing emphasis on health, food safety, sustainability, and transparent sourcing...
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