Taco Bell Celebrates the Return of Taco Lover's Pass and New Toasted Breakfasst Tacos 

Taco lovers rejoice! Taco Bell's Taco Lover's Pass is back for a limited time, giving the biggest taco fans an extended way to celebrate National Taco Day. Following its first and wildly popular introduction last year, the fan-favorite Taco Lover's Pass is back and better than ever with more options to satisfy the strongest of taco cravings. Joining the offering as a new A.M. addition, and available on menus nationwide starting October 12, will be Taco Bell's all-new Toasted Breakfast Tacos...

Subway® Challenges Fans to Prove Their Loyalty by Racing to the Top

Since its debut on September 9, millions of Subway® MVP Rewards members have started their ascent from Pro to Captain to All-Star member tiers in Subway's all-new loyalty program. Today, Subway is asking its most loyal members to reach even higher and trek to the top of the world – the northernmost city in the U.S. – by October 13 to earn one million points and be automatically upgraded to All-Star, unlocking the program's best...

USMEF Partners with Chilean Importer to Grow its Portfolio of U.S. Pork Cuts

To address reduced U.S. pork sales with a major importer in Chile, USMEF South American Representative Jessica Julca worked with the importer to develop a client database to segment its customers based on their purchasing patterns and potential needs.

“El Carnicero used to import several cuts of U.S. pork but with greater availability from competitors, they were down to importing one U.S. cut,” says Julca. “The database contains purchasing data for 211 of its customers and helps them to identify loyal customers and market opportunities...

Restaurant Brands are Turning to Subscription Models in the Next Big Loyalty Trend

The "Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook 2023" has been added to ResearchAndMarkets.com's offering.

The global loyalty market is expected to grow by 12.7% on annual basis to reach US$135.9 billion in 2023. In value terms, the global loyalty market has recorded a CAGR of 13.1% during 2018-2022.The global loyalty market will continue to grow over the forecast period and is expected to record a CAGR of 12.2% during 2023-2027. The global loyalty market is...

Grubhub Relaunches its Loyalty Subscription Program, Grubhub+

Grubhub is doubling down on savings, rewards and unique experiences for diners with the relaunch of Grubhub+, its loyalty subscription program that gives members access to unlimited $0 delivery fees on eligible restaurant and convenience orders over $12.

New benefits available on eligible orders by members include lower service fees and a 5 percent credit back on pickup orders. Members will still receive unlimited $0 delivery fees on orders over $12, donation matching on Grubhub+ order...

UK Supermarket Leader Morrisons Selects Eagle Eye to Supercharge Loyalty and Promotions Capabilities

Eagle Eye, a leading SaaS technology company powering real-time, omnichannel and personalised consumer marketing activities, has secured a five-year contract with Morrisons Supermarket Ltd, one of the largest supermarket chains in the UK to further develop its loyalty and promotional offering.

Eagle Eye's AIR platform will enhance Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in-store, online and on fuel. The new offering will create more ways of engaging with customers, and help the supermarket...