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JUST Egg to Debut at Select Retailers in Canada this Fall

Eat Just, Inc., announced that its award-winning plant-based egg will be coming to Whole Foods Market and select Walmart stores in Canada this fall. Canada is one of the most requested markets for the product, which has been a breakout success in retail and foodservice channels in the United States since its nationwide launch last year.

The newly released fluffy, folded format, will be marketed as JUST Plant Egg in Canada. It will be sold as a box of four in the frozen aisle at Whole Foods Market in Toronto, Vancouver, Victoria and Ottawa, and at more than 100 Walmart stores coast-to-coast. Additional on-shelf details will be announced at a later date.

In the U.S., sales of the toaster-ready product have surged since April, and it is now the #1 frozen breakfast entrée by velocity in the Natural Channel, according to...

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Jul 17 8:20 AM, General News



Purple Carrot Launches New Single Serve, Frozen Meals in Retail

Purple Carrot, known for its e-commerce subscription plant-based meal kit, announced their new 100% plant-based, single serve meals are now available in the frozen aisle at most Whole Foods Market stores across the country. Purple Carrot created these meals with the same flavor profiles and nutritional philosophies that are core to its meal kit offering.

The frozen foods market has been growing exponentially during the last few years, specifically for products that align with consumer demand for more plant-based options, according to the National Frozen and Refrigerated Foods Association.

"As more and more consumers are seeking to add plant-based options to their weekly routines but aren't ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to...

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Jul 8 8:20 AM, General News


Beyond Meat Introduces Limited Edition Burger Pack

Beyond Meat is making plant-based burgers more accessible and affordable this summer with the introduction of Cookout Classic, a limited edition burger 10-pack available at a majority of Walmart and Target stores nationwide and select retailers across the U.S. beginning the week of June 22. Sold in the frozen meat aisle with a suggested retail price of $15.99 ($1.60 per patty), the new offering will be available through mid-August, or until supplies last, and is intended to narrow the price gap between plant-based meat and animal protein.

With growing consumer interest in plant-based protein, the Cookout Classic value pack is designed to inspire a plant-based meat option at barbecues and summer gatherings. The burgers are made with...

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Jun 18 8:19 AM, General News


What’s Next for Amazon: Expanding AmazonFresh Beyond Online Grocery and into Brick-and-Mortar Stores

Dropping monthly fees associated with AmazonFresh and instead making it a free benefit for Prime members is not just about reenergizing Amazon’s online grocery service. It suggests that Amazon intends to use the brand to grow beyond the limitations imposed by Whole Foods-Prime Now relationship.

Behind the scenes, Amazon has clearly been trying to figure out how to balance AmazonFresh and Prime Now, its 1-2 hour delivery service. Since acquiring Whole Foods in 2017, Amazon seems to have given Prime Now more attention, leveraging...

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Nov 12 8:20 AM, General News


Whole Foods Market and Amazon Bring Back Popular Turkey Deals

Starting on Wednesday, Amazon and Whole Foods Market will offer special savings on organic and classic turkeys in celebration of Thanksgiving. All customers can choose from select organic ($3.49/lb) and classic turkeys ($2.49/lb), and Prime members will save even more on turkeys ($2.99/lb for organic and $1.99/lb for classic).

All turkeys sold at Whole Foods Market must meet the grocer’s strict quality standards, including no antibiotics ever, no animal by-products in their feed, and animal welfare audits by third-party certifier programs like Global Animal Partnership. The turkey offer runs from Nov. 13 through Nov. 28 while supplies last.

“We know our customers care about where their food comes from, and our turkeys meet some of the highest quality standards in the grocery industry. We are excited to...

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Nov 11 9:07 AM, General News


Whole Foods Market Predicts Top 10 Food Trends For 2020

Today, Whole Foods Market’s global buyers and experts revealed the most anticipated and innovative food trends for 2020 in the retailer’s fifth annual trends predictions announcement. Regenerative agriculture, West African foods, meat-plant blends and new varieties of flour are among the food influences and movements expected to take off in the next year.

Each year, more than 50 Whole Foods Market team members including local foragers, regional and global buyers and culinary experts thoughtfully compile the report based on decades of experience and expertise in product sourcing, studying...

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Oct 21 10:31 AM, General News




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