Introducing US Pork to New Audiences in Malaysia

As the U.S. pork industry gains access in Malaysia, efforts are expanding to introduce and promote U.S. pork to consumers through the foodservice sector. While Malaysia is largely Muslim, an estimated 35% of its 34 million people are non-Muslim with a strong affinity for pork.

USMEF partnered with three restaurants in Kuala Lumpur for two very different types of promotions, both designed to raise awareness of and promote the high-quality attributes of U.S. pork. At two upscale Corks Out restaurants in Kuala Lumpur, USMEF conducted a traditional promotion in which premium cuts of pork were offered with an incentive of a free dessert, specially chosen to pair with the specific cut. The three featured cuts were the U.S. pork ribeye, the shoulder and tomahawk steak.

USMEF Statement on USTR's Announcement of Trade Deals with Southeast Asian Countries

The Office of the U.S. Trade Representative (USTR) announced agreements on reciprocal trade with Malaysia and Cambodia and frameworks for agreements on reciprocal trade with Thailand and Vietnam.

U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom issued this statement:

USMEF greatly appreciates USTR’s tireless efforts to address both tariff and non-tariff barriers that have kept the U.S. as a minor supplier of red meat to the ASEAN region. With the U.S. beef industry currently lacking access to China, improved access to Southeast Asia is desperately needed to provide...

Trump Letters Reveal August 1 Tariff Rates for Key US Trading Partners

The Trump administration was busy after the Fourth of July holiday, as the President sent out a litany of letters to US trading partners revealing what their tariff rate would be starting on August 1.

Over the weekend, President Donald Trump and members of the administration announced that letters would begin rolling out showcasing new tariff rates for countries. The letters came at a rapid pace on Monday afternoon, with messages dispatched to the leaders of Japan, South Korea and South Africa, to name a few...

Tariff Talks 2025: Expana's Weekly Rundown #17

Expana’s global team of specialist reporters has been tracking every twist and turn in the fluid tariff situation.

Click to read "Tariff Talks 2025: Expana's Weekly Rundown #17."

This report allows the Expana community to see where key commodity markets stand as of this past week... Click the above PDF report, or keep scrolling to read in plain text...

This week, reciprocal tariffs were re-announced in the form of letters from the US Trump administration to trading partners who could not reach a trade deal within the previously granted 90-day pause...