Celebrity Endorsements: A Powerful Tool for Fast-Food Franchisors

Fast-food franchisors have several tools in their arsenal to attract attention and increase sales. These include offering fun promotions on national food holidays and having lively mascots to add personality to and humanize their brands. But an undeniably effective way to attract fans (especially younger ones) to a fast-food restaurant is with a celebrity endorsement.

From Dunkin’ and Wendy’s to Burger King and McDonald’s, popular fast-food brands have enlisted the help of celebrities to sell new products and generate social media buzz. Below, we look into fast-food...

Instacart Brings Best-In-Class Advertising to Merchants With New Shopify App

Instacart, the leading grocery technology company in North America, today launched a new Instacart for Shopify app, enabling emerging consumer packaged goods (CPG) brands on Shopify to access Instacart Ads. For the first time, Shopify merchants can easily connect to Instacart Ads products, tools, insights, and automation.

Instacart partners with more than 1,400 retail banners across North America, which means that without taking any action, many CPG brands on Shopify are likely already driving sales through the Instacart Marketplace. Now, for the first time ever...

Mood Media 's Vibenomics and Stingray Advertising Create Largest US In-Store Retail Media Network

Mood Media's Vibenomics advertising division, a leading experiential technology and retail media solutions provider, and Stingray Advertising, a prominent provider of innovative retail audio advertising solutions, today announced an agreement to combine their respective networks creating the largest U.S. retail media in-store network. This groundbreaking collaboration will provide advertisers with an unmatched national presence, reaching over 800 million monthly shoppers through in-store digital audio advertising across 25,000+ brick-and-mortar locations nationwide. The expansive network encompasses major players in key retail verticals...