Lineage Logistics Announces Rebranding, Changes Brand Name to Lineage

Lineage, one of the leading temperature-controlled industrial REIT and logistics solutions providers worldwide, has announced a rebranding, formally changing its brand name from Lineage Logistics to Lineage.

Established in 2012, the Lineage name reflects the company’s unique legacy and expertise in the interconnected world of cold storage and logistics. The company’s shield logo signifies the generational and entrepreneurial commitment of the many companies that have been welcomed into the Lineage family through over 110 acquisitions to form Lineage with the shared charge of keeping the global food supply safe and...

Impossible Foods Introduces Meatier Brand Identity, Transitions to Bold New Packaging 

Today at Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The California-based company is inviting meat-eating and flexitarian consumers to believe in a future of food that is better tasting, better for people and better for the planet.

A new, striking red aesthetic is at the heart of Impossible’s brand identity evolution, but this move is more than a color change. It...

Meat Institute Unveils New Logo and Brand Identity

Celebrating nearly 120 years of leadership on behalf of North America’s meat companies, the Meat Institute (formerly the “North American Meat Institute”) today unveiled a new logo and brand identity reflecting its dynamic, forward-looking approach to ensuring meat remains at the heart of nourishing the present and sustaining the future.

The new logo evokes the shape of a plate, with the open frame indicating transparency and inclusiveness. The varying thickness of the plate’s border brings a sense of movement, signaling constant evolution and pursuit of continuous improvement...

Rethinking the Brand: On The Border Turns Itself Around!

Operating restaurants in the 2020s has required brands to cast their eyes on just about every aspect of their businesses. From technology and menu innovation to packaging and getting products to customers, the evolution of the restaurant sector in the past 3 years has been transformative. For On The Border, this time frame has required more than refreshing our brand and operations. It has caused us to rethink them.

When the concept was founded in 1982 in Dallas, On The Border was praised for its top-tier margaritas and authentic...

Albertsons Companies Consolidates its Signature Family of Brands Under Signature SELECT®

Albertsons Companies, Inc. announced today that it will rebrand its Signature Farms®, Signature Care™ and Signature Cafe® products under one master brand, Signature SELECT, which features a refreshed, modern logo, bold packaging and a new marketing campaign designed to build an emotional connection with customers. The transition to Signature SELECT is currently underway across stores including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s and more, and is expected to be complete in early 2024.

“Signature SELECT is our flagship brand offering shoppers an incomparable assortment of...