National Protein and Food Distributors Association Releases New Branded Logo

The National Protein and Food Distributors Association (NPFDA) membership approved a name change earlier this year, leading to a full rebrand. The change reflects NPFDA member's interests and the organization's new direction within the industry.

NPFDA partnered with Allied Member, Lumen Creative, a full-service marketing agency in Boise, Idaho for our rebrand. Lumen went through a 5-step process to help uncover the brand perception and identify words that define the NPFDA organization. This journey helped the Lumen team craft branding options that included...

Plumrose USA Announces Rebrand to Swift Prepared Foods

Plumrose USA, a branded packaged meat company and subsidiary of JBS USA announced that it is rebranding to become Swift Prepared Foods. This shift better aligns the heritage and future direction of the company, with a significant focus on innovation and prepared foods.

“Swift Prepared Foods represents our company’s promise to provide customers and consumers with diverse brands and a variety of food solutions,” said Tom Lopez, President, Swift Prepared Foods. “This shift positions us for success as we focus on...

Burger King Evolves Visual Brand Identity Marking the First Complete Rebrand in Over 20 Years

Burger King is making a leap forward by introducing a completely new visual design that will be present throughout all touchpoints of the guest experience. Inspired by real and delicious food, the more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King values. The announcement signals a commitment to digital-first expression and recent improvements to taste and food quality, through the removal of colors, flavors, and preservatives from artificial sources from menu items, as well as...