Impossible Foods Kicks Off Major Summer Marketing Effort 

Impossible Foods is gearing up for summer with the launch of two new national advertising campaigns designed to introduce consumers across the country to the plant-based meat category as well as Impossible’s brand and products.

Premiering this Sunday, June 11 during the 76th Annual Tony Awards® broadcast, Impossible’s “Making Meat History” campaign is a rollicking 90-second musical advertisement. It explores the history of meat through the ages and up to the present day, when the musical’s “historian” narrator introduces meat from a new animal called “the plant.” Impossible created...

Burger King to Give Fans a Heroic Take on the Iconic Whopper

Anyone can wear the mask (and crown) … will it be you? Burger King® – in co-promotion with Spider-ManTM: Across the Spider-Verse – is entering the Spider-Verse with a limited-time take on the brand’s iconic Whopper® sandwich. The newest Whopper innovation was developed in celebration of the upcoming theatrical release of Sony Pictures Animation’s Spider-ManTM: Across the Spider-Verse, the next chapter in the hit film franchise that will swing into theaters worldwide on June 2.

Available at participating restaurants nationwide from May...

Chipotle Launches Five-Day Cinco De Mayo Celebration for First Timers and Fans 

Chipotle Mexican Grill today announced it is teaching new guests how to Chipotle just in time for Cinco de Mayo.

Chipotle 101: From Sofritas to Salsa
While Chipotle's makeline is iconic to superfans and regulars who can recite their favorite order from memory, some consumers have yet to discover Chipotle's customizable menu and real, fresh ingredients. The brand has taken notice of users on social media who have never tried Chipotle and are hungry to learn more. In December 2022, Chipotle posted a parody...

Popeyes Drops New Creative Campaign: We Don’t Make Sense, We Make Chicken

Today, Popeyes® drops its new creative campaign, “We Don’t Make Sense, We Make Chicken,” available to view here. The campaign brings the magic of the brand’s hometown of New Orleans to serve as the catalyst to tell a rich story about Popeyes culinary credentials. Leveraging the brand’s Louisiana heritage, the new spots focus on the slow, time-honored, homemade traditions of Southern cooking that contribute to the delicious crunch and robust Cajun flavors served to guests every day. From 12-hour marination, to hand battered and...