Butterball Launches New Flavor In Premium Deli Portfolio

In 2018, Butterball launched its premium deli portfolio, featuring specialty and seasoned items with category-driving flavors that were selected specifically for the premium set. This year, Butterball is adding to this premium line with its new flavor option, Herb Roasted Thanksgiving Style Turkey Breast, to build on the Thanksgiving flavor Butterball is most recognized for. Joining Butterball’s signature Thanksgiving Style Roasted Turkey Breast product, the Herb Roasted Thanksgiving Style item will deliver a unique and complimentary flavor profile to any deli case. Oven roasted with a topical herb seasoning, this product allows consumers to enjoy the savory flavor combination of holiday stuffing and oven roasted turkey year-round.

Each of the following deli turkey and chicken items provide consumers with a premium eating experience and wholesome ingredients...

Butterball LLC Recalls Turkey Products

Butterball, LLC, a Mount Olive, N.C. establishment, is recalling approximately 78,164 pounds of raw ground turkey products that may be contaminated with Salmonella Schwarzengrund, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced today.

The prepacked raw ground turkey was produced on July 7, 2018. The following products are subject to recall ...

White Castle Adds New Turkey and Cheddar Slider to Expanding Retail Product Lineup

White Castle, America's first fast-food hamburger chain and pioneer of the slider, today announced the addition of the new Turkey Slider to its expanding and ever-craveable retail product line. The new Turkey Slider, made with a Butterball® all natural white meat turkey patty, topped with smoked cheddar cheese and served on a White Castle signature bun, will begin to arrive on shelves in March and adds to a diverse lineup of retail offerings available at grocery, mass, dollar and convenience stores across the United States.

Since becoming one of the first restaurant brands to offer its menu items in retail over 30 years ago, White Castle has been innovating to add new products that cover every hunger. Today, White Castle's retail lineup has grown beyond hamburgers and cheeseburgers to include ...

Massive Overhaul of One of America’s Most Iconic Brands—Butterball

Garner, N.C. – Big changes are happening for Butterball, one of America’s most iconic brands. Given the scope – changes will be top to bottom, including product offerings, consumer-friendly labels with fewer ingredients, product packaging, and new consumer campaigns – this is the biggest refresh in the brand’s 60-plus-year history.

Butterball knows turkey consumers better than anyone and as consumers look to turkey to deliver a healthier lifestyle, Butterball constantly evolves to deliver upon that commitment. A recent national consumer survey indicated that among all U.S. consumers who purchase turkey, more than one-third agree that “all-natural” product benefits are important to them when considering turkey.1 The same study indicated two key influences in food purchases: 60 percent of consumers agree they “make food choices based on what's healthiest,” and 80 percent say they “make food choices based on what tastes...