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Plant-Based Food Sales Surpass $7 Billion, Sales Up 27% in 2020
According to the Plant Based Foods Association (PBFA), U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total market value to $7 billion. This sales growth was consistent across the country, with more than 25% growth in every U.S. census region.
In the past two years, plant-based food sales have grown 43%, which is nine times faster than total food sales. In 2020, about 57% of all U.S. households purchased plant-based foods, up from 53% in 2019 totaling 71 million households.
PBFA also found that the value of plant-based meat, while the second-largest plant-based category, hit $1.4 billion in 2020. That represents sales growth of 45% from 2019. The plant-based meat category grew twice as fast as...
Impossible Foods Launches First National Advertising Campaign, "We Are Meat"
Impossible Foods is launching its first national advertising campaign as the leading food tech startup accelerates growth and takes advantage of mounting economies of scale.
The campaign, titled “We Are Meat,” features TV spots with the meaty images and sizzle of the company’s award-winning burgers. Produced by Portland, Ore.-based Wieden+Kennedy, the advertisements claim that Impossible Burger, which contains no animal ingredients, is meat for meat lovers — made from plants.
The first national integrated campaign for Impossible Foods kicks off today with...
Impossible Foods Cuts Suggested Grocery Store Prices 20%
Thanks to tremendous growth and economies of scale over the past year, Impossible Foods is cutting suggested retail prices by 20% for grocery stores throughout the United States.
The price cuts bring the company’s suggested retail prices for Impossible Burger to $5.49 for patties and $6.99 for a 12-oz. package. (On-shelf prices may vary depending on location and retailer.)
Impossible Foods is strongly encouraging the roughly 17,000 grocery stores, supermarkets and retailers that sell Impossible Burger to pass the savings to...
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