Long John Silver’s Brings Frank’s RedHot Buffalo to Seafood and Chicken Favorites

Long John Silver’s (LJS) is introducing Frank’s RedHot® Buffalo to its menu, adding a bold, tangy kick to its seafood and chicken lineup.

"We're always looking for new ways to bring bold, craveable flavors to our guests, and Frank's RedHot® does just that," said Meredith Smith, director of brand marketing at Long John Silver's. "This lineup delivers that signature heat people love, paired with the seafood and chicken favorites we're known for."

Frank’s RedHot® brings bold, tangy...

Long John Silver’s Brings Back $6 Fish & Chicken Basket

Long John Silver’s is bringing back its popular fish baskets, harmonizing flavors from both sea and land while delivering the value customers seek. This revival features the $6 Fish & Chicken Basket for a limited time. 

"Guests have been telling us for years that our chicken is a best-kept secret," said Christopher Caudill, Long John Silver's senior vice president of marketing and innovation. "Our hand-battered chicken strips—known as Chicken Planks—are every bit as crave-worthy as our legendary fish. It's time we let that secret...

Seafood Chain Long John Silver's Swaps Iconic Fish for Chicken in New Logo

Long John Silver’s, a long-time seafood chain, has moved chicken to the front and center.

The company revealed a new logo that replaces its signature fish logo with a chicken and features a new “CHICKEN + SEAFOOD" lock-up.

The new redesign will be rolled out across its digital platforms and will be unveiled further on the Long John Silver's Front Row Motorsports car during the South Point 400.

"Guests have been telling us for years that our chicken is a best-kept secret...