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Long John Silver’s Brings Back $6 Fish & Chicken Basket
Long John Silver’s is bringing back its popular fish baskets, harmonizing flavors from both sea and land while delivering the value customers seek. This revival features the $6 Fish & Chicken Basket for a limited time.
"Guests have been telling us for years that our chicken is a best-kept secret," said Christopher Caudill, Long John Silver's senior vice president of marketing and innovation. "Our hand-battered chicken strips—known as Chicken Planks—are every bit as crave-worthy as our legendary fish. It's time we let that secret...
Seafood Chain Long John Silver's Swaps Iconic Fish for Chicken in New Logo
Long John Silver’s, a long-time seafood chain, has moved chicken to the front and center.
The company revealed a new logo that replaces its signature fish logo with a chicken and features a new “CHICKEN + SEAFOOD" lock-up.
The new redesign will be rolled out across its digital platforms and will be unveiled further on the Long John Silver's Front Row Motorsports car during the South Point 400.
"Guests have been telling us for years that our chicken is a best-kept secret...
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