Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.
Seafood Chain Long John Silver's Swaps Iconic Fish for Chicken in New Logo
Long John Silver’s, a long-time seafood chain, has moved chicken to the front and center.
The company revealed a new logo that replaces its signature fish logo with a chicken and features a new “CHICKEN + SEAFOOD" lock-up.
The new redesign will be rolled out across its digital platforms and will be unveiled further on the Long John Silver's Front Row Motorsports car during the South Point 400.
"Guests have been telling us for years that our chicken is a best-kept secret...