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Impossible Foods Launches First National Advertising Campaign, "We Are Meat"
Impossible Foods is launching its first national advertising campaign as the leading food tech startup accelerates growth and takes advantage of mounting economies of scale.
The campaign, titled “We Are Meat,” features TV spots with the meaty images and sizzle of the company’s award-winning burgers. Produced by Portland, Ore.-based Wieden+Kennedy, the advertisements claim that Impossible Burger, which contains no animal ingredients, is meat for meat lovers — made from plants.
The first national integrated campaign for Impossible Foods kicks off today with...
Three Quarters of Brits Would Shop At an Amazon Grocery Store
With the first Amazon grocery store now open in Britain, latest research from Mintel reveals that three quarters (76%) of Brits say they would shop at one.
When asked what would encourage them to shop at a physical Amazon grocery store, almost two thirds (63%) of consumers said they would be attracted to discounts for Prime membership. Meanwhile, a quarter (24%) would like the opportunity to be able to collect online orders. Overall attraction in shopping at these physical stores was higher among younger shoppers, with...
Shifting Trends See Global Food Giants Ramp Up Their Plant-based Offerings
The past few years have seen plant-based meat and dairy alternatives go from a niche product to a mainstream trend, and finally to a mainstay in the food industry. Now that the average consumer has had the opportunity to try plant-based alternatives, the market has spoken and plant-based foods are taking a much larger role in the food industry in 2021.
Plant-based offerings are being added to the lineups of the world's largest food producers, multinational restaurants and cafes, and to important segments like the infant nutrition space. It's clear that the largest players in the food industry like Tyson Foods, PepsiCo, Starbucks Corporation, and Yum! Brands, along with innovative plant-based foods companies like...
KIND Snacks Founder Daniel Lubetzky Invests in Quevos Following Shark Tank Deal
KIND Snacks Founder Daniel Lubetzky has invested in Quevos, a brand of fun and flavorful snacks whose first ingredient is egg whites. As announced on ABC's Shark Tank, Lubetzky will partner with budding entrepreneurs, Quevos Founders Nick Hamburger and Zack Schreier, to help more people discover their introductory line of high protein, high fiber, low carb snacks in bold flavors including Honey Mustard, Cheddar, Sour Cream & Onion, Sweet Barbecue, Quevos Rancheros, Dill Pickle, and Mesquite BBQ.
Lubetzky's investment is a vote of confidence for both Quevos' snacks and co-founders Hamburger and Schreier, who impressed Lubetzky with their entrepreneurial spirit and life-long friendship turned partnership. Leveraging his experience growing KIND from...
Amazon Continues to Expand Its Transportation Fleet With Purchased Aircraft
Amazon announced its first-ever purchase of eleven Boeing 767-300 aircraft, expanding its fleet to continue to serve customers. The purchases include seven aircraft from Delta and four aircraft from WestJet, which will join the network by 2022. Amazon Air’s fleet expansion comes at a time when customers are relying on fast, free shipping more than ever.
“Our goal is to continue delivering for customers across the U.S. in the way that they expect from Amazon, and purchasing our own aircraft is a natural next step toward that goal,” said Sarah Rhoads, Vice President of Amazon Global Air. “Having a mix of both...
Amazon Hiring 100,000 New Employees Across the U.S. and Canada
Amazon continues to provide opportunities for regular full-time and part-time jobs in its fulfillment and logistics network as it expands its footprint to better serve customers in communities where they live. The company announced that it is hiring an additional 100,000 regular employment opportunities throughout the U.S. and Canada on top of the 33,000 Corporate and Technology jobs announced last week. The roles offer a starting wage of at least $15 per hour, and in select cities Amazon is offering sign-on bonuses up to $1,000 to new hires. On top of Amazon’s minimum $15 wage, the company offers full-time employees industry-leading benefits, which include health, vision and...
Amazon to Add Thousands of Jobs to Phoenix Metro Area
Amazon.com, Inc. announced 11 new sites across the Phoenix metro area expected to be open by the end of 2020 to support customer fulfillment and delivery operations. The new sites are expected to create more than 3,000 new full- and part-time jobs with a minimum $15 per hour wage and comprehensive benefits starting on day one.
The news follows Amazon’s recent announcement of the company’s Phoenix Tech Hub expansion at 100 Mill, which will bring more than...
Amazon Air Expands Aircraft Fleet
Amazon continues to adapt to meet the changing needs of customers by investing in ways to provide fast, free delivery. Today, the company announced the lease of 12 Boeing 767-300 converted cargo aircraft from Air Transport Services Group (ATSG). These aircraft will join Amazon’s existing fleet of 70 aircraft to bring its total network to over 80 aircraft. One of the new aircraft joined Amazon’s air cargo operations in May 2020, with the remaining 11 to be delivered in 2021.
Amazon Air’s fleet expansion comes at a time when people in communities across the country continue to adjust to this unprecedented time, with many relying on having the items they need delivered directly to their doorstep. Amazon Air has played a central role during the COVID-19 pandemic by transporting essential PPE supplies for Amazon associates, frontline health workers and...
Atlast Raises $40M to Expand Production of Whole Cut Plant-Based Meat
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US Foods Releases 2020 Corporate Social Responsibility Report
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