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A Record 159 Million Consumers Expected to Shop on Super Saturday
An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022.
“As the final Saturday before Dec. 25, Super Saturday is a significant shopping event for both consumers and retailers,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “This year’s event falls only five days before the Christmas holiday, and...
71% of Consumers Shop for Groceries Online, But Grocers Must Eliminate Friction to Grow Loyalty
As online grocery shopping continues to gain traction, U.S. consumers are sending a clear message to grocers: make it easier, smarter, and more connected. A new national survey from VTEX (NYSE: VTEX), composable commerce platform provider, finds that 71% of consumers have shopped online for groceries, with 50% purchasing groceries online at least once a month, but many shoppers are holding back from deeper digital engagement due to persistent friction in the experience.
The findings reveal powerful insights for grocers...
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