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New Product Concept with US Beef and Pork Gaining Traction in Colombia
With beef prices high for popular middle meat cuts in Colombia, USMEF has been working to identify what it considered to be an “opportunity cut” for U.S. beef in the market. A cut with strong flavor, good value and competitive costs, that could compete with domestic beef. U.S. chuck roll fit the bill and for U.S. pork in Colombia, Boston butt is the opportunity cut that USMEF has been showcasing. Even better, USMEF’s Colombia team developed a new concept to promote both at the same time in foodservice...
US Beef Industry Working to Rebuild Market Share in Colombia
New product launches for branded U.S. beef products are expanding the industry’s retail presence in Colombia, an important step toward regaining market share in this increasingly competitive market. Supermarket chains Exito and Carulla recently introduced several new branded U.S. beef products at stores in major Colombian cities. USMEF partnered with importers on training, merchandising and promotional programs to launch the new products.
“Rebuilding market share is a priority for U.S. beef in Colombia,” says USMEF Colombia Representative Maria Ruiz. “The Canadian beef industry developed new business here when U.S. beef...
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