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Beef Checkoff's Producer Communications Efforts Necessary to Shape Current, Future Programs
Since 1988, beef producers have funded the national Beef Checkoff by paying a mandatory $1 per head on the sale of live domestic and imported cattle, overseen by the Cattlemen's Beef Board (CBB) and the USDA. While the Beef Checkoff has been around for decades, some beef producers have questions about how their dollars are being spent. That's why the Beef Checkoff sets aside a very small percentage of its funds each year for the Producer Communications program...
New Opportunities Developing for U.S. Beef in China’s Foodservice Sector
China’s economy is off to a good start in 2023 as consumer spending rallies from extended pandemic restrictions. Foodservice is rebounding and importers are working aggressively with its restaurant customers to meet changing demand from consumers. The pursuit of fresh ideas is creating new opportunities for high-quality, grain-fed U.S. beef in a sector that is accustomed to lean, grass-fed beef from South America.
USMEF partnered with a key importer to conduct training on specific U.S. beef cuts for one of its customers, a hot pot chain with...
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