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State Beef Councils Win Major Legal Victory

The Beef Checkoff program and fifteen grassroots-led state beef councils won a major court victory today when the United States District Court of Montana ruled in favor of USDA and the Montana Beef Council in the matter of R-CALF vs. Sonny Perdue and USDA.

NCBA praised the court’s decision, which ends a legal battle that has spanned more than three years and interrupted beef promotion functions in Montana. The case had threatened local input and promotion efforts at the state level across the country.

“The foundation of the Beef Checkoff has always been state beef councils that collect checkoff funds and determine how those investments are used for research, marketing and...

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Mar 31 8:16 AM, General News



Fox's MasterChef to Feature Beef. It's What's For Dinner.

Thanks to an investment from the Federation of State Beef Councils, an upcoming episode of a popular Fox network food show will feature Beef Checkoff-funded Beef. It's What's For Dinner.  

As part of its biggest and toughest season yet, MasterChef Season 10 has partnered with the Beef Checkoff to bring viewers the beefiest Backyard BBQ challenge. Tune in to Fox on Thursday, July 18 at 8/7c to see how chefs use various popular beef cuts in the challenge...

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Jul 12 3:50 PM, General News


Beef. It's What's For Dinner. Keeps Sizzlin' with New Ads

The iconic Beef. It's What's For Dinner. brand keeps consumers craving beef with the release of its latest drool-worthy creative digital advertisement collection – "Keep Sizzlin'".

The new collection features beef being cooked with the following popular techniques:

  • Grilling
  • Smoking
  • Stir-fry
  • Sous Vide
  • Cast Iron

The new "Keep Sizzlin'" collection is inspired by the success of the original "Sizzle" video, which caught the attention of consumers by...

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Jul 3 9:25 AM, General News




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