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CBB - Higher Prices & Tighter Budgets: Why Consumers Still Choose Beef

As we close out Beef Month and head into summer grilling season, one question keeps standing out, even to me as a beef producer: How is beef demand still so high even as prices at the meat case continue climbing and consumers continue tightening their budgets?

It’s no secret that today’s cattle cycle has created challenges throughout the beef supply chain. The U.S. cattle herd remains at historically low levels, supplies are tight and consumers are feeling pressure at the grocery store. According to the...

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Jun 11 6:03 AM, Expana
Beef Checkoff
Beef
Cattle
Chicken
Pork
Groceries
Consumer Spending
North America

Beef Checkoff Celebrates 40 Years of Driving Beef Demand

Much has happened in the beef industry over the past four decades. In the early 1980s, consumer confidence in beef was slipping, demand was declining. Something had to change.

That's why, in 1985, beef producers came together to build the Beef Checkoff, with the first Checkoff-funded work beginning in 1986. That same 1985 Farm Bill authorized the Cattlemen's Beef Board (CBB) to oversee the program, managing the mandatory $1-per-head assessment on cattle sales to fund research...

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Mar 20 7:58 AM, Expana
Beef
Cattle
Livestock
Beef Checkoff
North America


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