Rancher’s Premium Smokehouse Partners With Houchens Food Group to Expand Across Its Vast Retail Foot

Rancher’s Premium Smokehouse, the nation’s fastest-growing national smoked sausage brand, has partnered with Houchens Food Group to bring its authentic Texas smokehouse flavors to shoppers across Houchens’ expansive retail network beginning in October.

Through the new partnership, Rancher’s will expand into IGA, Price Less IGA, Food Giant and Save A Lot locations operated by Houchens Food Group. As part of the rollout, Rancher’s is taking over shelf space previously occupied by an established national sausage competitor, marking a significant retai...

Rancher’s Premium Smokehouse Expands to Grocery Outlet in Four States

Rancher’s Premium Smokehouse is expanding distribution with a new placement at Grocery Outlet, adding select stores across Washington, California, Oregon and Pennsylvania as the Dallas-based sausage brand looks to build on recent retail momentum.

The move gives shoppers access to the brand’s three core varieties : Bacon Cheddar, Brisket Burnt Ends and Philly Cheesesteak, in participating stores’ refrigerated meat departments.

The Grocery Outlet rollout follows a strong growth period for Rancher’s, which said it has become one of the fastest-growing brands in the sausage category. The company...

Smithfield Expands Value-Added Portfolio with New Bratwurst Lineup

Smithfield Foods is expanding its value-added pork portfolio ahead of peak grilling season with a new bratwurst lineup, including a limited-time collaboration with Pabst Brewing Company.

The lineup features three new bold flavors: a Smithfield Pabst Blue Ribbon Beer Brat, Jalapeño & Cheddar Brat and Chipotle & Cheddar Brat.

The Smithfield Pabst Blue Ribbon Beer Brat brings a nostalgic, all-American twist to the grill, pairing premium pork infused with the smooth taste of Pabst Blue Ribbon beer for a juicy bite with a satisfying...

Morliny Foods' Acquisition of the Wolf Group

Morliny Foods Holding Limited (UK) today announced the acquisition of Wolf Group, a leading German producer of premium sausages, convenience, and ready meals. This strategic transaction marks a significant step in Morliny Foods' European expansion, strengthening its position in one of the continent's largest consumer markets for packaged meats and convenience products. The acquisition aligned with Morliny Foods' strategy to grow in value-added packaged meat categories across Europe.

The transaction also opens opportunities for enhanced access to German distribution channels for Morliny Foods' portfolio products, serving as a solid foundation for sustainable growth in the German and wider European markets...