Secretary Rollins Announces 8 Additional Companies Joining USDA’s Product of USA Label Initiative

U.S. Secretary of Agriculture Brooke L. Rollins today announced that 8 additional meat and poultry companies have adopted USDA’s voluntary Product of USA (POTUSA) label, building on the strong momentum behind the Trump Administration’s efforts to help consumers easily identify products that are truly born, raised, harvested, and processed in the United States. With today’s announcement, more than 30 companies have committed to the label since USDA launched its nationwide campaign earlier this year.

As more processors adopt the Product of USA label, American families heading...

Secretary Rollins Announces Growth of USDA’s Product of USA Label with Six Additional Companies

U.S. Secretary of Agriculture Brooke L. Rollins today announced six additional meat and poultry companies have adopted USDA’s voluntary Product of USA (POTUSA) label, continuing the strong momentum behind the Trump Administration’s efforts to help consumers easily identify products that are truly born, raised, harvested, and processed in the United States.

As more processors adopt the Product of USA label, American families have greater confidence that when they purchase products bearing the claim, they are directly supporting American farmers, ranchers, processors, and rural communities.

"Product of...

USDA Promotes New, Voluntary “Product of USA” Label

Today, on National Agriculture Day, U.S. Secretary of Agriculture Brooke L. Rollins announced the launch of a national public awareness campaign to inform meat, poultry, and egg producers of the “Product of USA” voluntary labeling standard which went into effect on January 1, 2026, and increases consumer understanding of what the label means.

“Our great patriot ranchers and producers grow, raise, and harvest the world’s safest, most affordable, and abundant food supply. American consumers want to support America by buying American and this label will strengthen our food supply chain...