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Dickey’s Barbecue Pit Teams Up Dallas Cowboys Partnership with Expansive Media Buy
Dickey’s Barbecue Pit, who recently secured a huge victory by being named the Official Sausage of the Dallas Cowboys, has announced to their domestic franchisee community that parent company Dickey’s Barbecue Restaurants, Inc. will be matching dollar for dollar all of their national Marketing Fund’s advertising spends starting in September and continuing through the end of the year.
While Dickey’s national Marketing Fund advertising budgets are consistently spent exclusively on media support for the brand’s locations across the country, this additional budget allocation from Dickey’s Barbecue Restaurants, Inc...